How'd She Do That?

Today's guests Melanie and Lina are the founders of MERSEA. MERSEA’s story began in 2013 with a singular passion in mind: Travel, and the nostalgic scents that come along with it. Fascinated by scent’s ability to transport the body and soul to places old and new, this led our founders to uncover the creations of artisans found in corners around the world. Now, MERSEA is no longer exclusively a...

Today's guest Sirena Singleton is the Founder of Aneris Photography. After a successful career in science, Sirena left her role in the lab to focus on helping brands gain clarity, developing a strategy, and crafting an authentic brand that attracts connections and converts through her photography. She loves capturing creative entrepreneurs and their processes and she is a firm believer that the ma...

Today's guest, Lauren Robbins is the owner of Lauren Robbins Interiors. After graduating from the University of North Carolina at Chapel Hill, Lauren worked for an event planning and catering company in New York City.  There, food was art.  Attention to detail and outside-the-box thinking regarding food display and event design allowed Lauren to rethink the way we use everyday items. The moder...

Today's guest, Alexa Von Tobel is the founder and managing partner of Inspired Capital - a VC fund she started with former Secretary of Commerce Penny Pritzker. Prior to Inspired Capital, Alexa founded LearnVest in 2008 with the goal of helping people make progress on their money. After raising nearly $75 million in venture capital, LearnVest was acquired by Northwestern Mutual in May 2015 in one...

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Today's guest, Eleanor Scott Davis is an abstract expressionist painter based in Raleigh, North Carolina. She attended Wake Forest University where she studied English and Studio Art. She went on to earn a Masters of Fine Art in Creative Writing with a concentration in poetry. While the written word remains a passion, Eleanor Scott ultimately chose to forgo the pen for a paintbrush. She is attract...

With over a decade of extensive experience in producing events across the world, today's guest, Augusta Cole, is widely trusted and respected for her discretion as well as her intuitive creative design, innate eye for detail, and seamless planning process.  Based in New York, NY, and Charleston, SC, with a global presence, Augusta excels in producing one-of-a-kind occasions of all shapes and...

Today's guest Ashley McCormick is an entrepreneur who started her jewelry company ASHA while a senior at Georgetown University. Ashley conceived of an elevated fashion jewelry line that was bold and sophisticated and used the finest materials, all while maintaining an accessible price point. While studying abroad in Paris, she had a chance meeting with the head of Chanel Fine Jewelry that gave her...

Today's guest Hillary Muscatello is the founder of Tello and Rose, a lifestyle brand that offers attainable, beautiful living to women globally. Through a range of product offerings and lifestyle tips, Tello and Rose aims to equip the everyday woman with classic, traditional style. The brand has made its mark all over the globe, with recipes, floral arranging, and fashion advice. After college at...

Today's guest Jane Winchester Paradis is the founder of Jane Win Jewelry! After working in fashion design and marketing for 20 years Jane left her corporate job with a dream to design beautiful jewelry with meaning. Starting a company at age 45 is not the path that many take. Jane had a robust career in design and fashion marketing, working for brands such as Calvin Klein Cosmetics, Barneys New Yo...

Today's guest, Abbey Glass founded her namesake brand in 2015. Abbey Glass is a luxury womenswear brand steeped in confidence, timelessness, and playful elegance. Through the medium of fashion, we strive to help women embrace their individuality and be self-assured in their innate femininity.  Their versatile, expertly tailored clothing showcases custom fabrics and prints, offering you the op...

Today's guest, Tina Lee is a content creator and founder of the Influencer Course by Tina Lee. Tina is a Parsons Fashion Design graduate of the year 2014. After quitting her job, Tina Lee traveled across Europe and Africa to begin her career influencing online. She is currently based in New York, was born in Taiwan, raised in Australia, has lived in Paris and Tokyo and continues to travel worldwid...

Today’s guest, Ruthie Ridley is a mother, blogger, and content creator. Ruthie created her blog Ruthie Ridley in January of 2015 out of a strong desire to have a place for creative expression both with her love for all things fashion and her deep faith in Christ. Ruthie loves classic, timeless style with a side of fun, flirty flair! She shares affordable fashion finds, travel vlogs, family, and he...

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Welcome to Season Three! Today's guest, Riley Sheehey is a watercolor and multimedia artist and textile designer.  Before becoming an artist full-time, she taught elementary school art and developed a love for whimsical styles and playful details.  Her artwork reflects this childlike view of the world with fun color palettes and attention to detail that evokes a viewer’s curiosity. She s...

Today's guest, Jillian Moorhead began her fashion journey at the Fashion Institute of Technology in New York City. Prior to graduating, she landed a role with the iconic House of Chanel in the accessories department. It was here that she further developed an appreciation and love for all accessories. Following Chanel, Jilly embarked on a fifteen-year tenure with Ralph Lauren, where she notably wor...

In today's episode, we wrap up our Holiday Series brought to us by Poppy Gifting with Sister Katie Founder, Katie Roach.  We know listeners will love hearing more about Katie's holiday traditions, how she navigates this time of year as a business owner, and much more. Sister Katie is a women’s ready-to-wear collection that is built on clean lines, classic silhouettes, and pared-back minimalism. De...

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Today's guest, Ala von Auerperg, was born Princess Annie-Laurie von Auersperg, Ala Isham is the daughter of Martha “Sunny” Crawford and Prince Alfred von Auersperg of Austria. Ala grew up between Kitzbühel, Austria, New York City, and Newport, RI where a legacy of style led her to create  Ala von Auersperg  in 2015, a collection of elegant sil...

In today's episode, we continue our holiday series brought to you by Poppy Gifting! Today's guest, Stephanie Nass earned her BA in Art History at Columbia University and her Grand Diplôme in Professional Culinary Arts at the International Culinary Center in NYC.  Chefanie was founded by New York-based caterer, culinary influencer, and designer, Stephanie Nass. Stephanie studied the...

Today's guest, Kimberley Cohen, left home at an early age to discover the world. Kimberley spent 8 years in the United States splitting her time between New York and Los Angeles. She studied at the Fashion Institute of Design and Merchandising in Los Angeles and her first professional experience was in fashion. Inspired by the pioneering business spirit of the West Coast, she quickly embarked on t...

In today's episode, we continue our holiday series brought to you by Poppy Gifting! Rose Room is a collection as much as it is a concept: a way to celebrate togetherness, grounded in a sense of place. Louise Denny and Ally Lewis were colleagues, then friends, then business partners – and now, Rose Room founders. Rose Room clothing is about ease, comfort, timelessness, and quality — meant for spend...

Today's guest, Caroline Bramlett, began LCB STYLE as a creative outlet during her freshman year of college as a fashion design major, and when her college path took a nontraditional turn (which you'll hear about in today's episode), her blog grew into so much more! Since 2015, Caroline has been creating fashion, travel, and beauty stories to share with her readers and friends on LCBSTYLE.COM . Car...

In today's episode, we launch our holiday series brought to you by Poppy Gifting!  Poppy Gifting knows there’s an art to successful gifting: nailing the right balance of someone’s style and interests while hitting the perfect note of sentimentality. When done well, gifting has the power to bolster trust, which is the foundation of loving relationships and vital to business collaboration. Willa’s e...

Today's guests, Leah Melby Clinton, and Hannah Weil McKinley are the ladies behind In Kind Magazine. In Kind is an independent, biannual magazine focused on capturing the conversations modern women are having as they navigate motherhood, career, and personal style. It's slow, conscious content dedicated to exploring the good life. When they couldn't find the content they wanted to read as they adv...