How'd She Do That?

Today's guests are Jen Menchaca and Lisa Hickey, the founders of Perfectwhitetee. They started their brand with one shared obsession: t-shirts! They're two busy, multitasking moms and seasoned veterans of the t-shirt world who live in elevated basics like tees, denim, and sneakers. They are equal parts California casual (Jen) and New York street-cool (Lisa), yin/yang’ed with operations sav...

Today's guests are Erin Banta and Kelsey Brown, founders of Pepper Home! The two thought of the concept for the popular brand while students at Colombia Business School. The founders started out as two friends wishing they could make their cramped West Village rentals feel more like home. That’s why they founded Pepper—because they believe in owning your home, whether or not your name is on the de...

In this episode, we are thrilled to introduce our guest, Sheridan French, the founder and creative genius behind the print-driven lifestyle brand that is taking the fashion world by storm. Sheridan French is a brand that embodies the essence of accessible luxury for all. With a focus on quality and vibrant designs, they create pieces that are as dynamic as their diverse clientele. From 17 to 80-ye...

Today's guest is Sheena Wilde the Vice President of Philanthropy & Belonging at Kendra Scott. As Vice President of Philanthropy & Belonging at Kendra Scott, a jewelry brand with 134 namesake stores, Kendra Scott’s mission to create good in the world has been realized through Sheena’s dedication and effort since 2015. A “do good” architect, Sheena oversees all philanthropic strategy, gr...

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Today's guest is Hunter Bell, founder of her namesake brand, Hunter Bell. Hunter studied fashion design at the University of Alabama and Parsons in New York before founding her eponymous label out of her Manhattan apartment in 2006 with a rebrand in 2013. The brand quickly grew and was soon carried by well-known retailers across the United States. Hunter was drawn to design because she was inspire...

Today's guest is Abstract Artist, Laura Deems, of Birmingham, Alabama. Laura’s formal training is in dying fabrics, color theory, weaving, and screen-printing. The foundation of her artistic practice is derived from these methods and is where her tools come into play. Mixing materials, colors, and techniques define Laura's strong visual language. Her signature overlay marks were born out o...

Today's guest is Allie Mason Hoffberg, Founder of The Health Mason. Allie started her blog and Instagram back in 2015 and primarily focused on creating delicious, healthy recipes. Since then, she has shifted to be more lifestyle focused, because she believes living "well” shouldn’t be limited to the foods that fuel your body. To Allie, it’s about how you live! Allie is a first-time mama to a sweet...

Today's guest, Morgan Smith, is the Founder of Minnow, our favorite contemporary children’s swimwear label and resort brand. Minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where Minnow was born....

Today's guest is Krista LeRay, Founder of Penny Linn Designs. Founded in April of 2020, after running out of canvases to stitch, Krista decided to try her hand at painting a needlepoint canvas and fell in love with the process. Penny Linn Designs is constantly evolving and expanding from bringing on new designers under  The Collective to fresh  new canvases  and  fun accessories . Upon graduat...

Today's guest, Christina Livada, is the President of Chappy Wrap. Founded in 2006, ChappyWrap is a family-owned business run by mother-daughter duo Beth LaSala and Christina Livada, based in Portland, Maine. The duo makes products that bring comfort to everyone, everywhere, starting with the best blanket you will ever own. Years ago, their family-owned a reversible, extra-large, cotton-blend b...

Through the encouragement from those of you who are on Threads, this deep-dive is available here on Spotify, Apple, and anywhere you listen to podcasts, & available to the public. This content is usually reserved for Patreon so if you would like to continue to receive these updates you can do so at Patreon.com/HowdSheDoThat. And if you enjoy this episode please let us know with a 5-star review...

Today's guest, Rose-Marie Swift, is the founder of RMS Beauty. A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful. Bold, authentic, and unwavering in her quest...

Today's guest is the Founder of Coley Home, Coley Hull. After several years of studying and designing textiles in New York, founder Coley Hull made the move back to her hometown of Charlotte to develop her own e-commerce, direct-to-consumer furniture line to fulfill what she saw as a major need: Buying furniture should never be stressful, and Coley Home brings complete ease to the entire process,...

Today's guest, Elisabeth Edelman is the Founder of Goldenword. Founded in 2016, Golden Word is a boutique public relations and communications consulting firm based in Richmond, VA. Elisabeth founded Golden Word with a vision for creating a powerhouse little agency that chases doing good work with good people. Elisabeth hopes working with Golden Word is impactful and fun for both the client and the...

Today's guests are Neely and Chloe Burch, founders of Neely & Chloe. Neely & Chloe is an aspirational, yet attainable accessories line designed with the consumer in mind. The eponymous creation of sisters Neely and Chloe Burch, the brand creates designs that are understated and timeless, meant to be worn season after season. All products are produced with leathers from Spain and Portug...

Today's guests Agee Gretta Leinberry & Caroline Gilroy are the Co-Founders of Couper. Couper is a luxury fashion retailer that features thoughtfully designed exclusive collaborations from emerging global designers. Couper was born out of the desire to produce statement-making wearable works of art while making environmentally responsible decisions. After a decade in the tech industry, Caroline sou...

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Today's guest is Claire Hudson the founder of the popular children's brand, Oso and Me. When Claire started her family, she felt strongly that her children should be able to dress themselves, and no clothes were too nice to play in. When her first child grew out of his baby clothes in six months, she set out to solve the problem of functional clothes that last longer for kids. Oso & Me...

Today's guest is Ariel Okin, founder of Ariel Okin Interiors. Ariel's New York-based, full-service interior design firm specializes in luxury residential, commercial, and hospitality projects across the country. Ariel’s signature style can be interpreted as “traditional with a twist” – warm, livable, and elegant spaces, with an edited, contemporary and practical approach. A deft use of col...

Today's guest Lisa Sadoughi is the founder and creative director of Lele Sadoughi. Lisa “Lele” Sadoughi started her namesake brand as a jewelry line in 2012. Over time, her eponymous brand has expanded into other categories and become the ultimate accessories destination. Some even call her “The Headband Queen.” Sadoughi covered a lot of ground in the world of fashion accessories before launching...

Today's guest is Bria Hammel! Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. She leads a fresh, talented team of women who are dedicated to designing beautiful, inviting homes for clients. For Bria, every project is about creating a home filled with surprising, thoughtful spaces that lead to unexpected moments. She has an incredible eye for detail and has a passion...

Today's guest, Grace Lee is the Founder of Gracefullee Made. In 2010, Grace launched her personal style blog: Gracefullee Made. What originally started as a hobby quickly blossomed into a passion. Through her 10+ years of experience, she has expanded her skillset as a content creator, podcaster, and freelance social media strategist. In today's episode Grace shares, more about her passion and focu...

Today's guests, Cheri Leavy, and Whitney Long are the founders of The Southern C. The Southern Coterie developed out of a mutual love for the South and passion for the people and unique businesses that shape the region. After achieving much success both personally and professionally in former careers with local and national publications, Whitney and Cheri decided to bring their shared interests to...

Today's guest, Sophia Demirtas is the Founder of Fanm Mon. Fanm Mon was launched in 2013 as an ode to their Hatian Heritage and the magic and enchantment of Hatian Couture. Over the years, they've embraced the artisanal techniques of Ukraine, where they were once based, and Turkey, where they have now found a new home. Today, a potpourri of delightful colors, unique motifs, fairytale silho...