How to Scale an 8 Figure Agency 🚀

Matt Putra runs Eightx, a fractional CFO firm for consumer goods companies. He is not a marketer. He is not technical. And in about 60 days, using Claude, he took his site from roughly 3,000 impressions a day to 76,000 — indexing 20 blog articles a day and beating "old school" SEO agencies who don't even know it's happening. In this episode, Matt screen-shares the exact marketing hub he built and...

Get the Fable 5 Set up guide: https://value.8figureagency.co/fable Most of the agencies you're competing with are already AI-forward. In this solo episode I give you a straight update on where AI actually stands for marketing agencies in summer 2026: what's changed in the last quarter, what's now table stakes, and the new economics it opens up. The headline shift: you no longer need 125 clients an...

TOOLS & RESOURCES From this Episode: 1. Retell AI — The voice agent platform Jeremy chose after testing every option YC-backed. Open API. Plug into any LLM (GPT 5.2, Claude Sonnet). Build a custom voice in 11 Labs and pipe it right in. White-label to your clients on day one. 👉 Start here: https://dashboard.retellai.com/?via=mmo 2. Versai — The HIPAA-compliant AI SMS tool Jeremy uses for his 2...

Start building your own agent with memory and MD files → https://value.8figureagency.co/hermesstart MetaSwarm (open source) — Dave's agentic harness → https://github.com/dsifry/metaswarm 18 default agents, each with definitions and rubrics, plus defined workflows for software development. Three ways to use it: build agentic systems with it, point it at your own SOPs to analyze them, or study how i...

Learn how to use AI to Buy Agencies: https://value.8figureagency.co/MNA Systemized Sales (done-for-you sales teams): systemizedsales.com Revphlo.com (post-call sales attribution — works with GoHighLevel & HubSpot) Dylan on X: @sdrwhisperer Most agencies are sitting on a goldmine and treating it like a junk drawer. That was the exact problem on the table. A giveaway funnel pulling 100+ emails a...

FREE DOWNLOAD: How to Set Up the Hermes Agent → https://value.8figureagency.co/hermes Ready to become an AI-native agency? Book a call at 8figureagency.co Guest: Ben Fisher, founder of Skinny and Bald. Hampton member. Been coding since fifth grade. Has been CEO twice, CTO three times. Describes himself as 60% product, 40% engineer. The pull: Ben is one of the sharpest guys in the Hampton AI channe...

Free Download — The Hermes Agent Playbook Learn how to set up the Hermes Agent to automate your agency. 👉 https://value.8figureagency.co/hermes Episode Summary Most agency owners can't picture hitting $100M. Jon Bond hit a billion. Jon co-founded Kirshenbaum Bond in his 20s — when starting an ad agency that young was so absurd, the New York Times literally wrote that the editor had socks older th...

Figure out what you need to use for your AI tech stack: https://value.8figureagency.co/topai Jordan sits down with Noah Friedberg, founder of Maverick Creative, to break down how marketing agencies and ecom brands are using Arc Ads and AI UGC creators to drive viral content at scale. Noah walks through a live demo of Arc Ads, shares the framework his clients use to hit eight figures on TikTok Shop...

Figure out the next 5 things to build using AI: https://value.8figureagency.co/constraint In this episode, Jordan Ross breaks down exactly how he hosted a high-level live event with 100+ qualified agency owners—and made over $70,000 in profit without relying on ticket sales. If you’ve ever thought about hosting your own event but feared losing money, low turnout, or poor execution, this episode gi...

Want to build a 1-person AI-powered team? Start here → https://value.8figureagency.co/1personteam How to Access $100K in Capital for Only 2.5% | Mind Vitamin Most founders panic when cash runs dry — and panic is expensive. Jordan shares the exact system he knew but forgot to use when someone stole every dollar from his business bank account, forcing him to cover payroll overnight at a brutal 22% r...

Grab free resource here: https://t.co/QyzZzPY7uA Max, founder of WellCopy, runs one of the fastest-growing email and SMS marketing agencies in the e-commerce space — 130+ retainer clients, 70 employees, and a jump from $30K/month to $500K/month in 24 months. He's 23. Jordan sits down with Max to break down exactly how he's doing it — before he hits eight figures — so you can steal what's working....

learn how to use claude code here: https://leads.8figureagency.co/ai-agency-client-deliverables-claude-code The AI landscape is moving fast — and most ad and SEO agencies are either overwhelmed, underinformed, or both. In this episode, Jordan Ross breaks down the real state of the union for marketing agencies navigating AI adoption in 2026. No hype. No fluff. Just an honest look at what's actually...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with Kevin Sanderson, founder of LGN Marketing, to break down how agency owners can generate thousands of qualified leads by hosting virtual summits — without paid ads. Kevin shares the exact playbook he used to help build an 8-figure Amazon agency and how he leveraged 1...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with Tim Keen, founder of Modern Agency Sales, to unpack the exact system behind Tim’s AI-powered funnel that generated 20,000+ leads on LinkedIn in just 12 months. Tim breaks down the full-stack system he engineered—from scraping LinkedIn profiles to auto-generating per...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with Arman Taheri, co-founder of TalentPop, to unpack the infrastructure, hiring systems, and operational design behind one of the most scaled agency teams in the industry. From architecting org charts to tracking capacity utilization with workforce analysts, Arman break...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this special episode, Jordan Ross sits down with Jeffrey Lafazan, a Long Island father whose sons have built extraordinary careers, including co-founding a public financial firm and becoming the youngest elected legislator in New York State. But the focus isn’t on IPOs, it’s on parenting and raising high-p...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/45oOnu3 In this episode, Jordan Ross breaks down his unexpected move into acquiring a marketing agency, despite originally focusing on accounting firms. He shares what changed his thinking after conversations with private equity firms and how those insights reshaped his long-term strategy. Jordan explains why scale m...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with Jason Hennessey, founder of Hennessey Digital, to unpack what it really takes to scale a digital agency to multi–eight figures and successfully exit to private equity—without burning out or losing your life in the process. Jason shares his 24-year “overnight success...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with Eddie Maalouf, founder of Bad Marketing, to unpack how he scaled his digital marketing agency from his mom’s basement to $20M in revenue. Eddie breaks down the real challenges agency owners face when growing past the early stages — including hiring the right people,...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross breaks down the most important signal of 2026 for marketing agencies: Y Combinator, the world’s top startup accelerator, is now investing in AI-native agencies. This episode unpacks why YC’s move into the agency world is not just surprising but a clear signal that the industry is...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with Azim Nagree, Head of M&A at Herringbone, to break down how digital marketing agencies can scale, exit, and thrive through strategic acquisitions. They unpack how Herringbone evaluates agencies, why some founders choose to join a platform instead of selling outri...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with M&A leaders Matt Bodnar and Tom Shipley to unpack how digital marketing agencies can use mergers and acquisitions as a true force multiplier for growth. They discuss why agencies should operate like holding companies to boost valuation, how multiple expansion ac...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with Jason Shafton, founder of Winston Francois, to unpack how to build a modern marketing agency holding company in the age of AI. From automating agency operations to diversifying revenue through holding structures, they break down what it takes to lead in a world wher...

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with Andy Sulhoff, founder of Lodestone Collective, to break down how custom AI systems (not just “vibe-coded” zaps and tools) are becoming the core competitive advantage for performance agencies. Andy shares why he bet early on custom AI development with 8 Figure Agency...

SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES: https://bit.ly/41Sm05N In this episode, Jordan Ross sits down with Jeff Shannon, co-founder of Pilothouse, an eight-figure performance digital marketing agency serving e-commerce and DTC brands. Jeff breaks down how they went from affiliate media buyers to building one of the most influential DTC media engines in the space—combining an agency, a...