How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing

90% of businesses fail. I learned this the HARD way when I lost EVERYTHING in 2009. Losing millions and staring down bankruptcy isn't exactly what most people put on their vision board. Nor was my beloved car getting towed away, or all twenty properties gone, or my parents’ house in Sydney, lost. But rock bottom has a way of teaching you things success never could. That painful experience became t...

What if the thing killing your webinar sales isn't your offer, your price, or even your presentation? What if it's just asking for too much, too soon? We had a client in Singapore pulling decent numbers with their 2-day webinar. But when we shortened it to 90 minutes and restructured the funnel, they hit 6 FIGURES in sales from a single workshop. And that's just half the story. In this episode, yo...

Before the age of 40 I’d already lost everything. TWICE. First time was when my property business went t*ts up due to the 2008 financial crisis… Second time when Jeff Bezos screwed my publishing company over… But like a phoenix rising from the ashes (or a cockroach that refuses to die, but that sounds less cool), I was somehow able to bounce back each time. The lessons I’ve learned ultimately help...

Here's a question: What if I told you that a tuition center in Singapore made nearly five grand in sales from ONE webinar campaign? With 24 enrollments? And a 2.5X return on ad spend? You'd probably want to know how they pulled it off, right? But here's the thing. It wasn't because they had some massive ad budget. Or some magical funnel template. Or even some guru-blessed Facebook targeting hack....

Before you partner up with any marketing agency, make sure you know what they stand for and what they stand against. Why? ‘Cos if your values and beliefs don’t align, chances are you’re gonna end up WASTING your time, money, and energy. After nearly 30 years in the industry I know what it’s like to both run a business and to get burned by crappy partners or agencies – so these are the philosophies...

Ever wonder why some webinars pull in hundreds of leads while others barely scrape together a dozen sign-ups? Here's the thing most marketers get dead wrong. They spend weeks perfecting their ad copy. They obsess over targeting. They A/B test every emoji and exclamation point. But then they send all that traffic to a landing page that completely ignores what made people click in the first place. I...

Ever had an ad campaign that was bleeding money faster than a punctured water balloon? We've all been there. You throw everything at it. New headlines, different images, fresh targeting. And still... crickets. But sometimes the solution comes from the most unexpected places. Like a talking cat with a cigarette. (Okay, maybe not the cigarette part.) This episode is about one simple psychological tr...

"If someone says email is dead, what they really mean is my emails suck." Harsh? Maybe. True? Absolutely. With nearly 5 billion email users on the planet, the problem isn't that email doesn't work. It's that most people are doing it completely wrong. While everyone's chasing the latest social media algorithm or crying about Zuckerberg changing the rules again, smart marketers are quietly building...

It still amazes me that SO many people DON’T use emails for their marketing… Or they think that it’s ‘dead’ in 2025. Well, maybe this case study can finally convince you that emails are still by and far one of the most powerful marketing tools you have today! Check it out on today’s podcast. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Co...

We were working with a tuition center who was struggling with their ad costs. Nothing crazy wrong with their campaigns, but the numbers just weren't where we wanted them to be. Then we had ONE conversation that changed everything. One small shift in how we thought about their target audience. And boom – cost per lead dropped from decent to absolutely ridiculous. We're talking 97 cents per lead, ri...

Imagine pitching a great business idea to a room filled with 100 people... …and only SIX of them end up booking a call with you. Ouch… That's exactly what happened to one of our property investment clients. Great content, engaged audience, but his webinar’s conversion rate, sadly, was less than ideal. So we rolled up our sleeves and helped him restructure his entire webinar approach. The results?...

What if there was only ONE thing preventing your webinar from being profitable? And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time? That’s kinda what happened with one of our clients, a public speaking coach. His first webinar tried tapping into the sexy “professional speaker” market… But we realized the second time around, that he could potent...

Ever thought about crushing your SaaS sales with Webinars? Then you definitely want to check out this case study – featuring a company that’s been making a lot of noise in the e-comms industry. Fair bit of warning though… It’s got the good, the bad, and the ugly… 🫣 Yet we still managed to generate over 3K leads & cut their cost per lead in HALF – which was fantastic all things considered! So...

Having sleepless nights just thinking of ways to effectively grow your business? In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales. You’ll learn: How to ATTRACT people with a lead magnet Why VSLs can help you build trust and authority How to engage with your email subscribers (and get th...

Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off. You’ll discover: The one ‘attraction’ th...

So they say 9 out of 10 marketing campaigns fail.  And 95% of businesses fail in the first 10 years.  One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why modern marketers are lucky!) What I do wh...

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder.  But to have your webinars consistently be profitable?  Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the following: How changing the core mess...

People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution.  More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability. That’s why challenges are so effe...

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time.  I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business.  If you are a coach or expert and want to get your own VSL funnel build.  Then you don’t want to miss this podcast because we’...

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well? Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money. In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns: Why cheaper cost per lead isn’t ne...

My client was confused why his webinars weren’t bringing in the sales.  Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it.  Question is - are you making the same mistakes like this client of mine?  Here’s the good news: I review his entire Webinar and provide him with action steps to improve it.  Anyone doing webinars will probably benefit fr...

 Have you ever wondered how to get thousands of attendees to your webinars? For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting. But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon… Here’s what you’ll learn: How THIS system gets you low CPL (cost per lead) and fantastic returns in the long run...

What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit. More than a year later,...

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS. Obviously, that’s going to be a great help when it comes to marketing your webinars. But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories? The short answer is: no… because everyone is doing it.  The long answer is: no… becaus...

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads. Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.   As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one! And that’s just one of the THREE common mistakes we...