How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing

Most marketing advice about 2026 is already outdated. And here's the kicker: a good chunk of it was written by AI, and nobody bothered to check if it's actually true. In this episode, I break down four real shifts happening in digital marketing right and what we're actually seeing play out with real clients. From why AI is making bad strategy fail faster, to the one change that took a client from...

Most webinar hosts send a replay link, maybe two follow-up emails, then go quiet. That silence? It's costing them 30 to 40% of their post-event revenue. The problem itself is not the webinar but what happens (or doesn't happen) in the 21 days after. In this episode, I break down the exact email sequence we use at Radical Marketing to recover the sales most webinar hosts never even knew they were l...

Most webinars fill rooms but empty bank accounts. And the reason is almost never the traffic, the offer, or the ads. It's what happens (or more accurately, what doesn't happen) on the webinar itself and in the 30 days after it. In this episode, I break down the exact system Radical Marketing uses to turn webinar attendees into paying customers. From the belief shifts that drive same-day conversion...

What if your webinar attendance problem isn't actually an attendance problem? Most businesses blame reminder emails when people don't show up. The real culprit? Commitment . In this video, I reveal The Show-Up Formula - five simple levers that can dramatically increase webinar attendance without spending more on ads or sending reminder email number twelve. Here's what you'll learn: Why most webina...

What if the real issue isn’t your webinar… but the numbers you’re judging it against? Most “webinar problems” follow the same pattern: a dip in attendance or conversions triggers panic, and suddenly everything gets rebuilt. But sometimes nothing is actually broken. The benchmarks are just outdated. In this episode, I break down the real webinar benchmarks for 2026, using REAL data from ON24, Univi...

A SaaS founder was spending good money on Facebook ads — but only 5% of registrants were showing up to his webinars. We didn't touch his ads. We didn't rewrite his offer. We just changed his webinar format. Show-up rate jumped from 5% to 28.3%. Cost per trial dropped from over $200 down to $40. Hundreds of people started signing up for his software trial. Same audience. Same offer. Different forma...

Your landing page visitors aren't leaving because of your ad. They're leaving because of the order your copy appears on the page. Most coaches write their webinar registration pages the way they'd explain something to a friend. Start with what the webinar is about. Explain the solution. List the benefits. Then mention who it's for somewhere near the bottom. Makes total sense to the person writing...

He ran webinars every single week — and lost money every single time. Mark's ads were working. His show-up rate was solid. His CPLs were decent. So he did what most coaches do — he rewrote his presentation, tweaked his offer, and hoped things would change. They didn't. Turns out the problem had nothing to do with any of that. His funnel was architecturally broken — it only had two zones. The zone...

Your prospect now has a free coach in their pocket. It’s called ChatGPT. And whether we like it or not, people are already using AI to replace business coaches, life coaches, even psychologists. Wild, right? But that’s the world we’re marketing in now. So if your webinar funnel still looks like this… Ad → landing page → webinar → pray someone books a call… Then you’re probably burning more money t...

Most coaches running webinars are making about half of what they could be. And their ads have nothing to do with it. Which is a bit of a gut punch if you've spent the last six months obsessing over your creatives, tweaking your Facebook targeting, and stressing about every dollar going into your ad account. Because here's the thing — a webinar that's "profitable" and a webinar that's actually opti...

Your webinar ads are running. Your bank account's shrinking. And half the people who registered apparently have better things to do on webinar day. Sound familiar? So you did what any sane person would do — you tweaked the targeting, swapped the creative, maybe even jumped ship from Facebook to YouTube hoping the grass was greener. Spoiler: the grass was the same shade of brown. Here's the thing m...

Your audience isn't tired of your webinar. They're tired of seeing it the same way. Over and over again. There's a special kind of dread that comes with webinar promotion season. You write the email. You hit send. You watch the unsubscribes roll in like a slow-motion car crash. And after all that, you still end up with a webinar where five people show up — two of whom are your own team members. (W...

100 people sign up for your webinar. By the time you go live, 70 of them have already ghosted you. (And no, they didn't "forget." They just didn't care enough to show up.) So you're spending money on ads, writing emails, tweaking funnels… only to present to a room that's emptier than a gym on January 15th. Here's the thing most people get wrong. They think the fix is more traffic. Better ads. A fa...

Someone in our meeting casually said, "Damn, rats are gonna have a rough year in 2026." And that one sentence cut our client's cost per lead from $60 to $16. Sounds ridiculous, right? But here's what happened: we were running ads for a Chinese metaphysics coach in Singapore. The numbers were getting worse. We were stuck in spreadsheets, testing memes, pulling our hair out. Then someone mentioned t...

74% of people don't trust you. Ouch. According to the Edelman Trust Barometer, trust in online experts and influencers has tanked to an all-time low of 26%. So if you're a coach or creator wondering why your webinars aren't converting like they used to… it's not just you. But here's the thing. Trust can be rebuilt. Attention can be recaptured. And webinars can absolutely still print money in 2026....

If you're betting everything on ONE funnel, ONE traffic source, ONE way of bringing in leads… … You're one ad algorithm change away from disaster. That's why I developed the Funnel Multiplier System Instead of placing all your eggs in one basket and praying nothing breaks… … This is all about building multiple funnels that work together as an Anti-Fragile Ecosystem. You'll learn: Why relying on a...

So you just crushed your webinar like how (SPOILERS!) Thor crushed Thanos near the start of Avengers: Endgame. Sales came in. You're feeling good. Time to crack open a cold one and celebrate, right? Well, you COULD grow fat and lazy like Thor did… OR you could dive right back into things and FINISH what you started. In this episode I’ll show you how to take your webinar and BOOST its profits. WITH...

What if, like in the movie Inception, you could sneak into peoples’ subconscious and plant IDEAS in their head? And you DON’T need to resort to an elaborate and risky crime to do it? That’s exactly what we can achieve… With emails. Believe it or not, there’s a lot of psychological tricks you can pull off with just emails. And these could result in some massive results – like making more people wan...

Your ads are gladiators. Every time you hit "publish," you're throwing them into an arena where they'll either conquer… or get slaughtered by the competition. The problem? You're sending your gladiators into battle with rusty swords and zero training. In Part 2 of this 5-part mini-course, I'm breaking down the Traffic Certainty Principles that separate winning ads from expensive flops. These are t...

Most coaches and course creators don't have a revenue problem. They have a system problem. They post on social media, do some networking, run a few ads, host a webinar here and there… and hope something sticks. But hope isn't a strategy. And random marketing doesn't scale. That's why in this episode, I'm kicking off a special 5-part mini-course called the Perpetual Profit Engine.  Think of it...

2026 is going to be BRUTAL for coaches. The reason? They’re facing headwinds that didn’t exist just two years ago. Like people replacing their coaches with ChatGPT. But here’s the good news: there’s a NEW marketing system that actually works in this landscape. One that builds trust through multiple touchpoints, positions you as the ONLY logical choice, and makes your competition (including AI) irr...

Don Vito Corleone was one of the most ruthless criminal masterminds in fiction. He also would’ve made a killing as a marketer. How do we know? Cos we followed 5 lessons from “The Godfather” and they helped our agency DOUBLE our client base over the past 90 days. You could say we gave them “an offer they couldn’t refuse”… (Nothing illegal, of course!) In this episode, you’ll learn: Why no matter ho...

Most people would be thrilled to hit 40% on their webinar attendance rate. With a bit of ‘radical’ marketing and some clever AI use, we were able to hit a MONSTROUS 84% show-up rate for our client’s webinar. Learn how we did it in today’s episode! You'll discover: How AI does powerful market research that used to take WEEKS – in just hours The PBH Test that tells us what gets clicks BEFORE we spen...

Tired of hearing that B2B lead gen is dead? Or maybe you're just sick of spamming people on LinkedIn and getting ignored, wondering if anyone actually gets clients this way. Here’s the truth: most people give up way too soon or just follow the same tired scripts. In B2B, you have to be smarter, more persistent, and sometimes... a little old-school. In this episode, I'm pulling back the curtain on...

Right now, most marketers and businesses are scratching their heads wondering why their ad costs are all over the place. That’s all thanks to the new Andromeda update by Meta. So how the heck are we getting 70% CHEAPER sign-ups for our clients? Check out what we did on today’s episode, where you’ll also learn: The ONE audience sizing trick that turned a 25% cost reduction into a 70% slash Why your...