Michael Pletz

How to Hardscape

Business EN ↓ 372 episodes

A podcast dedicated to helping hardscapers start and grow their business. If you are a hardscaper, landscaper, or a contractor of any sort, this podcast is going to help you professionally. Landscaping companies and contractors alike will benefit from discussions with leading experts in the industry talking installation, tools, products, marketing, business, and so much more to help you grow your business. Whether you are a lawn care specialist, a contractor looking to add new services to grow your bottom line, or already active in the industry, there are topics covered that will help you.

Author

Michael Pletz

Category

Business

Podcast website

howtohardscape.com

Latest episode

Jul 6, 2026

Where to listen?

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Episodes

A Conversation on Overhead Recovery with SynkedUP 19.02.2024

Today we are joined by Weston Zimmerman, co-founder and CEO of SynkedUp. We sit down to talk about our opinions on various Overhead Recovery Systems among several other Budgeting and Estimating based topics. Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

#IAmaHardscaper: Chris of Yanton's Outdoor Living and Perma Paver Edging 12.02.2024

Today we are joined by Chris of Yanton's Outdoor Living and Perma Paver Edging (@PermaEdge) for another episode in the #IAmaHardscaper Series. Listen to the Perma Paver Edging Episode Sponsors: ⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠ ⁠⁠⁠⁠How to Hardscape Headquarters

#IAmaHardscaper: Thy and Cody of Angkorscape 05.02.2024

Today we are joined by Thy and Cody of Angkorscape (@Angkorscape) for another episode in the #IAmaHardscaper Series. Sponsors: ⁠⁠⁠Cycle CPA⁠⁠⁠ ⁠⁠⁠How to Hardscape Headquarters

Starting a Second Business with Growing Green Landscapes 29.01.2024

Today we talk with Jeremiah Jennings of Growing Green Landscapes and the Growing Green Podcast about is landscaping business and his decision to start a new bin cleaning business. Sponsors: ⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Marketing Part 3: Making Content for Your Client Avatar 22.01.2024

Today we talk about how to make content specifically targeting your client avatar. In this episode we discuss how to create content that is tailored to address certain points about your client avatar and how to craft an offer for your client. Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

Industry Benchmark Percentages with Cycle CPA 15.01.2024

Today we have our friends at Cycle CPA back on the show for a takeover episode where they talk about industry benchmarks for a variety of Key Performance Indicators such as Gross Profit Margins, Direct Labor, Return on Investment, and so many more! Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

Marketing Part 2: Where to Find Your Client Avatar 08.01.2024

Today we talk about where to find your client avatar. In this episode we discuss how to find our client avatar online and offline and the for different types of clients and prioritize them by the most efficient way to bring leads into your business. Sponsors: ⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠ ⁠⁠⁠⁠How to Hardscape Headquarters

New Line of Outdoor Lighting with BOLD 01.01.2024

Today we talk with Lee from BOLD on the recent changes to launching a new line of outdoor lighting products and how hardscapers can implement lighting into their designs and sell them to their clients.

Marketing Part 1: Creating a Client Avatar 25.12.2023

Today we talk about creating a client avatar in our part one of marketing series. In this episode we discuss all of the aspects we should list out to create a client avatar and how this information is going to help us target and talk to that potential client. Sponsors: ⁠⁠⁠Cycle CPA⁠⁠⁠ ⁠⁠⁠How to Hardscape Headquarters

#IAmaHardscaper Round Table Rally: End of Year 2023 18.12.2023

Today we are joined by six returning guests for another #IAmaHardscaper Round Table Rally talking about their 2023 year end. Sheller of @shelleroutdoorliving and Backyard Conversations Podcast Tony of @zamcogroup Andy of @mulderoutdoors and The Mulder Life Podcast Chris of @threeseasonslandscapes Shane of @royalstonemasonry87 Chuck of @dtelandscapingco Mike of @howtohardscape and @iamahardscaper S...

#IAmaHardscaper: Dylan of Landscaping With Dylan 11.12.2023

Today we are joined by Dylan of Landscaping With Dylan (@Landscaping_With_Dylan) for another episode in the #IAmaHardscaper Series. Sponsors: ⁠⁠Cycle CPA⁠⁠ ⁠⁠How to Hardscape Headquarters

End of Year Wrap Up 2023 | Know Your WORTH 04.12.2023

On today’s episode we wrap up 2023 with a variety of guest appearances that discuss the topic of knowing your numbers or in this case knowing your WORTH. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

End of Year Wrap Up 2023 | Personality, Growth, and Recuring Revenue 27.11.2023

On today’s episode we wrap up 2023 with a variety of guest appearances that discuss business owner personality, growth in the business and struggles, selling a business, and recurring revenue models in the hardscape industry. Sponsors: ⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Do NOT Listen to Other Business' Numbers 20.11.2023

On today’s episode we talk about other business' numbers and why they may not apply to your business. We talk about how businesses can manipulate their profit percentage and why material markup percentages may not apply to your business. Sponsors: ⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Marketing in 2024 13.11.2023

On today’s episode we talk about marketing in 2024 to get leads if the market continues to dry up and how we plan to capture more leads for less money. Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

#IAmaHardscaper Mashup: One Thing You Wish You Had Known 2023 Edition 06.11.2023

On today’s episode we mashup previous #IAmaHardscaper interviews with hardscape business owners answering what is one thing you know now that you wish you had known from the beginning? Sponsors: ⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠ ⁠⁠⁠⁠How to Hardscape Headquarters

#IAmaHardscaper Mashup: Installation and Equipment 2023 Edition 30.10.2023

On today’s episode we mashup previous #IAmaHardscaper interviews with hardscape business owners answering what are some installation practices or equipment and tools in your business that you live by? Sponsors: ⁠⁠⁠Cycle CPA⁠⁠⁠ ⁠⁠⁠How to Hardscape Headquarters

HNA 2023 Recap 23.10.2023

Today we talk about HNA - Hardscape North America 2023 and the importance of attending this event. We interview a handful of hardscapers on why they attend each year. We also talk to my wife as well and what stood out to her on the trip. Sponsors: ⁠⁠Cycle CPA⁠⁠ ⁠⁠How to Hardscape Headquarters

#IAmaHardscaper: Mike from I Am a Hardscaper 16.10.2023

Today we are joined by Mike Pletz of I Am a Hardscaper (@IAmaHardscaper) and How to Hardscape (@HowtoHardscape) for another episode in the #IAmaHardscaper Series. Sponsors: ⁠Cycle CPA⁠ ⁠How to Hardscape Headquarters

#IAmaHardscaper Mashup: Horror Stories 2023 Edition 09.10.2023

On today’s episode we mashup previous #IAmaHardscaper interviews with hardscape business owners answering what is a horror story that they have experienced in their business. The reason why we ask this to every guest is to help prepare current and future business owners for what may happen in their business and possibly put safeguards in place to help prevent these stories from happening to them....

#IAmaHardscaper Mashup: Proposals and Payments 2023 Edition 02.10.2023

On today’s episode we mashup previous #IAmaHardscaper interviews with hardscape business owners answering what is included in their proposals and what their payment structure looks like. Sponsors: ⁠Cycle CPA⁠ ⁠How to Hardscape Headquarters

#IAmaHardscaper Mashup: The Initial Consultation 2023 Edition 25.09.2023

On today’s episode we mashup previous #IAmaHardscaper interviews with hardscape business owners answering what they do and ask on the initial consultation with a client. Sponsors: ⁠How to Hardscape Headquarters

#IAmaHardscaper Mashup: Do You Charge for Consultations? 2023 Edition 18.09.2023

On today’s episode we mashup previous #IAmaHardscaper interviews with hardscape business owners answering whether or not they charge for consultations. Sponsors: ⁠Cycle CPA⁠ Inlite Design ⁠How to Hardscape Headquarters

#IAmaHardscaper Mashup: Leads and Prequalification 2023 Edition 11.09.2023

On today’s episode we mashup previous #IAmaHardscaper interviews with hardscape business owners answering where their leads are coming from and how they prequalify a client prior to scheduling a consultation. Sponsors: ⁠Cycle CPA⁠ Inlite Design ⁠How to Hardscape Headquarters

#IAmaHardscaper: James of Affordable Patio 04.09.2023

Today we are joined by James of Affordable Patio (@Precision_AffordablePatio) and Road to 100Ms (@Roadto100Ms) for another episode in the #IAmaHardscaper Series. Sponsors: ⁠Cycle CPA⁠ Inlite Design ⁠How to Hardscape Headquarters

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