The Marketing Practice

How to Grow a CMO

Business EN ↓ 73 episodes

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

Author

The Marketing Practice

Category

Business

Latest episode

Jul 8, 2026

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Episodes

Uniting teams around a single purpose | Dipti Kachru | Broadridge 13.12.2022

Dipti Kachru is CMO at Broadridge. Dipti’s marketing career has specialised in financial services,  including wealth management, banking and asset management, having held senior positions at Chase Bank, JP Morgan and Oppenheimer Funds.  Broadridge is a global fintech leader with $5 billion in revenues. They help clients capitalise on what’s next with communications, technology, data and...

Learning the craft of B2B marketing | Mandy Dhaliwal | Nutanix 06.12.2022

Mandy Dhaliwal is the CMO at Nutanix, the industry-leading hybrid cloud infrastructure platform. Mandy has 25 years of experience driving growth and innovation strategies across the cloud and software markets and building high-performing organisations.  Before Nutanix, Mandy was CMO at Boomi, planning and executing the company's global go-to-market, brand presence, product marketing and deman...

Marketing with speed and agility | Peter Alexander | Check Point Software 22.11.2022

Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally.  Peter specialised in demand generation to highly targeted audiences, with a background in marketing, engineering and sales.  He has managed multi-billion dollar product lines and global marketing execution, to B2B and consumer audiences. W...

Embracing marketing’s constraints | John Watton | VMware 15.11.2022

John Watton is the VP of Marketing at VMware. John has led global and European marketing teams in tech companies big and small, including Microsoft, Adobe, Expedia, SAP and Oracle.  John has also been recognised for his achievements by Hot Topics Top 100 and Top 10 UK Most Engaged Marketers on LinkedIn. Additionally, he’s also an investor in cleantech and eco brands. We discuss: Mar...

Reimagining a global brand | Milesh Gogad | Indegene 09.11.2022

Milesh Gogad is CMO at Indegene, a digital-first life sciences commercialization company. They help life sciences companies develop products, get them to the market and grow their impact through the life cycle in a more effective, efficient, and modern way. Milesh was previously CMO at GE Aviation Digital before joining Indegene in 2020. We discuss: The role of marketing and how it is used at Inde...

Investing in emerging talent | Gabriela Henault | AlphaSights 01.11.2022

Gabriela Henault is a first-time CMO at AlphaSights, the global leader in knowledge on-demand. Gabriela is currently responsible for building up the global marketing function.  Before her role at AlphaSights, she spent 13 years at Prophet, where she managed the Brand & Activation practice in EMEA, led global client engagements and business development efforts and served on the European Le...

Intel’s vision for the future of technology | Carolyn Henry | Intel Corporation 25.10.2022

Carolyn Henry is the Vice President and General Manager of Americas Regional Marketing at Intel Corporation  She is responsible for Intel’s exciting marketing activations across Canada, the United States, and Latin America. She leads a group of 70+ marketers across consumer, commercial, and gaming segments as well as enterprise and data centre marketing. Carolyn has over 20 years of experienc...

Building unforgettable brands | Rachel Fairley | HPE 18.10.2022

Rachel Fairley is the Global Vice President of Brand Marketing at Hewlett Packard Enterprise (HPE). Rachel is leading the repositioning of the HPE brand to be the Edge-to-cloud leader, delivering a data-driven strategy to drive from brand to revenue. For over 20 years, Rachel has led marketing at several well-known B2B brands and agencies such as Landor, Sage, Oracle and now HPE.  Additionall...

Building world-class marketing teams | Jill Murray | Arcadis 11.10.2022

Jill Murray is the CMO at Arcadis. With extensive experience in global marketing and communications, she's transformed the team to focus on the value they can bring to the business.  Based in Amsterdam, she was chosen to be one of only 25 Marketing Leaders in Europe to be part of the cohort for the 2022 Marketing Academy Fellowship, offered in partnership with McKinsey. We discuss: The r...

Resilience and Proactive action | Iris Meijer | Verizon Business 05.10.2022

Iris Meijer is the CMO at Verizon Business. She has worked across the world for several leading industry brands. Including Vodafone, where she was CMO for the B2B business. Before that, she was VP of marketing and comms at Nokia, where she helped to generate over a billion dollars in revenue.  Iris also holds a Master of Science from the Aalto School of Business in Finland and is famous for i...

The Rule of Thirds | Brian S. Rowley | Panasonic Connect 13.09.2022

Brian S. Rowley is the VP of Marketing at Panasonic Connect North America. He is also a speaker, podcast host and creative storyteller. Brian leads programs and campaigns that support the digital transformation of a 100-year-old brand from a hardware-focused company to a B2B solutions-based organisation. Panasonic Connect is a B2B company offering device hardware, software, and professional s...

The evolution of the role of a CMO | Meenu Bagla | Cyient 26.07.2022

Meenu Bagla is CMO at Cyient, a Global Strategy and Marketing leader with proven success in building and transforming Strategy and Marketing functions.  She has over two decades in the technology industry, from start-ups to mid-sized IT firms, large MNCs and Indian IT giants like Tech Mahindra, Wipro and Oracle. We discuss: The role of marketing at Cyient today How technology has transformed...

Lessons from the first season of How to Grow a CMO | David van Schaick | The Marketing Practice 05.07.2022

David van Schaick is CMO at The Marketing Practice, a career B2B marketing strategist. He’s helped the likes of Microsoft, O2 Telefonica, Xerox, ServiceNow, Salesforce, Sage and Citrix achieve some of their biggest marketing goals.  The Marketing Practice is a global, integrated B2B marketing agency that brings together all the skills you need in one place to design and run marketing programm...

How to show up as the CMO you want to be | Leslie Henthorne | Twilio 21.06.2022

Leslie Henthorne is the SVP of corporate marketing at Twilio. She has helped scale a world-class marketing team which has helped take the business from over $800M in pipeline attribution to over $1.3B in 2021.  Over her 8 years with the company, she has held several senior marketing positions and seen the company grow into one of the darlings of Silicon Valley with over 8000 people in 26 coun...

Building the modern B2B growth engine | Catriona Walkerden | Logicalis 14.06.2022

Catriona Walkerden is the Vice President of Global Marketing at Logicalis, a leading digital transformation enabler and Cloud Managed Services Provider.  Catriona has had an impressive career in technology that spans over two decades, serving innovative IT brands like Cisco, Oracle, Sybase, Whispir, Optus and now Logicalis. She is also passionate about elevating women in IT to reach thei...

The principles of B2B leadership and personal growth | Becca Toth | Hyland 08.06.2022

Becca Toth is VP of Marketing at Hyland. She has had a rich career in enterprise software. Her skill set includes building high-performing teams, Global marketing strategy, Demand generation and business planning. Hyland is a leading content services provider that enables thousands of organisations to deliver better experiences to the people they serve. We discuss: The most beneficial leadership p...

Building the new standard in B2B tech | Ciricia Proulx | Ericsson 24.05.2022

Ciricia Proulx is the CMO at Ericsson North America, she is a marketing leader with the full breadth of skills from strategy, brand and messaging, to co-marketing, channels and digital Campaigns. Ciricia has a powerful combination of strong technical knowledge and exceptional marketing expertise from cloud to edge, 5G to AI, as well as big and complex ideas.  Before Ericsson, Ciricia held sen...

Building a Better Growth Engine | Carol Howley | Canonical 11.05.2022

Carol Howley is the Global Marketing Director at Canonical.  She has had a 15-year career in the digital and technology space for established businesses and start-ups specialising in operational strategy, developing people, building teams, marketing, communications, and branding.  We discuss: What she learned leading growth for the scale-up Skyscanner  How she builds high performing...

Confidence, Creativity and Leadership | Emma Roffey | Cisco 19.04.2022

Emma Roffey is the VP of Marketing for EMEA at Cisco.  She started her career in IT Publishing, she left publishing in 2000, having won IT Publisher of the Year for the launch of the weekly newspaper, IT Week. Emma has a string of impressive achievements and is known for her creativity, energy and passion. Her personal mantra is 'fit body, fit mind'. We discuss: What she learned growing up in...

The reality of building PE technology brands | David Turner | IRIS 12.04.2022

David Turner is the CMO and Growth Champion at IRIS Software Group.  He is an experienced data-led marketer with experience in Cloud and SaaS software and high tech marketing having led Unit 4, Netsuite and now Iris.  David has a deep understanding of all aspects of marketing from strategy and branding to international demand generation, digital marketing, product marketing and new produ...

The myth of linear career progression | Allyson Klein | Micron 05.04.2022

Allyson Klein is the Vice President of Global Communications at Micron. She has led global marketing and communications for Fortune 500 brands including Intel where she spent 24 years. Allyson has a deep knowledge of the semiconductor industry. She is a recognised leader across many marketing and communications disciplines from brand to digital and partner marketing. We discuss: The importance of...

Passion, Motivation and Balance | Melinda Chan | Thomson Reuters 22.03.2022

Melinda Chan is the CMO of the Corporates Division of Thomson Reuters (TR). For over 15 years she has helped craft world-class brands. Melinda has held senior Roles from Procter & Gamble, Unilever, intuit and now Thomson Reuters. She has a track record of success, launching new brands, accelerating sales and profit growth through data-driven analytics, customer insights and lifecycle mark...

Exploring the CMO within | Nigel Williams | Kingpin 22.03.2022

Nigel Williams is the Chief Strategy Officer at Kingpin Communications, a leading B2B technology agency.  Before moving agency side Nigel served as CMO at Quadrotech, a pioneer in email migration and Microsoft 365 management. There Nigel had the usual CMO responsibilities from brand to Demand generation. He is also a long-serving Sirius Decisions practitioner and spent 12 years in Field Marke...

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