The Marketing Practice

How to Grow a CMO

Business EN ↓ 79 episodes

What does it take to be a successful B2B CMO in today’s ever more complex world? In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future? We’ll be answering these questions and much more, as we discover how to grow a CMO.

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Author

The Marketing Practice

Episodes

The reality of building PE technology brands | David Turner | IRIS 12.04.2022 40:38

David Turner is the CMO and Growth Champion at IRIS Software Group.  He is an experienced data-led marketer with experience in Cloud and SaaS software and high tech marketing having led Unit 4, Netsuite and now Iris.  David has a deep understanding of all aspects of marketing from strategy and branding to international demand generation, digital marketing, product marketing and new produ...

The myth of linear career progression | Allyson Klein | Micron 05.04.2022 27:16

Allyson Klein is the Vice President of Global Communications at Micron. She has led global marketing and communications for Fortune 500 brands including Intel where she spent 24 years. Allyson has a deep knowledge of the semiconductor industry. She is a recognised leader across many marketing and communications disciplines from brand to digital and partner marketing. We discuss: The importance of...

Passion, Motivation and Balance | Melinda Chan | Thomson Reuters 22.03.2022 27:22

Melinda Chan is the CMO of the Corporates Division of Thomson Reuters (TR). For over 15 years she has helped craft world-class brands. Melinda has held senior Roles from Procter & Gamble, Unilever, intuit and now Thomson Reuters. She has a track record of success, launching new brands, accelerating sales and profit growth through data-driven analytics, customer insights and lifecycle mark...

Exploring the CMO within | Nigel Williams | Kingpin 22.03.2022 34:00

Nigel Williams is the Chief Strategy Officer at Kingpin Communications, a leading B2B technology agency.  Before moving agency side Nigel served as CMO at Quadrotech, a pioneer in email migration and Microsoft 365 management. There Nigel had the usual CMO responsibilities from brand to Demand generation. He is also a long-serving Sirius Decisions practitioner and spent 12 years in Field Marke...