How I Do Content

Black Friday & Cyber Monday are fast approaching… It’s the time of the year when your inbox and social media feed are inundated with big sales and special offers. And even though Black Friday isn’t until the 24th of November (with Cyber Monday following a few days later), you’ll probably notice things go up a notch or a 100 in the first couple of weeks of November. Black Friday started in the...

Which comes first: your life or your business? A big reason so many people start a business is because they want a freedom-based lifestyle. The freedom to do what YOU want to do, get paid what YOU want to get paid, AND do it when and where YOU want to do it. But what often ends up happening is you start putting your business before your life and that freedom-based lifestyle starts to feel impossib...

Marketing is ESSENTIAL if you want to build your business to 6-figures and beyond.  It’s ALSO something that can take up a whole lot of your precious time IF you don’t know where to focus your attention to maximise your efforts. My community tells me (on repeat) that one of their biggest marketing challenges is finding the time to strategically plan, create and execute their marketing consistently...

Running a business can be stressful. You’re the chief decision maker, juggling different roles in your business – not to mention the pressure to consistently make sales. And when you add chronic illness, mental health condition or disability into the mix – you’re navigating a whole lot of things. This is why listening to your body and embracing all parts of you and designing a business that allows...

There are a lot of burnt-out business owners in the online space. I believe this is the case for a number of reasons: During the pandemic online business owners worked a whole lot more than you usually would because what else was there to do? Then coming out the other side, trying to keep up with that level of output while juggling all the things that resumed as normal Not to mention the online bu...

When I studied marketing at uni they didn’t teach me how to use social media. In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned!  At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted to learn more. But 4 years into business I can ha...

Winning clients is the goal right?! But what does it actually take to attract those Beyonce-level clients who are as hot as Harry Styles and ready to buy from you? But before I reveal how to make winning clients easier… Let me first share something that actually makes it harder – a mistake you might be making in the pursuit of these dream clients. And that’s chasing marketing trends. I see it time...

One of the most popular offers in the online space right now is a membership. It seems like every Harry, Ron & Hermione is creating + launching a membership. And I get it – it’s a great entry point for your clients and customers. But what actually goes into creating and launching a successful membership? A membership with a community filled with raving fans, that grows and evolves with you AND...

When I think about the many 6-figure, multi 6-figure and 7-figure businesses I’ve had the privilege of working with and supporting… They’ve mastered the art of simplifying and streamlining their business so it continues to grow and elevate year after year. And today’s guest on the How I Do Content Podcast is an expert at supporting these business owners to do this… Let me introduce you to Nivek Ha...

How do you become an in-demand business owner? You know the ones… They release any type of offer and, in what seems like an instant – they’re sold out or fully booked. Not only do they do it on repeat, but they also make it look SO easy. So how do they do it? Have they mastered the dark arts or sold their soul to the Dark Lord himself? Well, not exactly. And how do I know? Well, not only have I se...

If you’re a long-time listener of the podcast, you’ll know there are 2 things I’m not a big fan of… Copy + paste templates and Reels. Now the reason I’m not a fan is because these 2 things have a HUGE impact on what’s shared in the online space and how people show up online. So often people consciously or subconsciously try to “fit in” by emulating what other people are doing. You try to replicate...

I’m sure you’ve heard it before – if you want to create a connection with your ideal client or customer, you need to tell your story. Heck, if you’re a long-time listener of this podcast or you’ve come to any of my masterclasses – you’ll know this is something I speak about a lot. And one of the most common objections I hear when it comes to sharing your story is – “but Tahryn, I’m not that intere...

As I sat down to reflect on the end of the 22/23 Financial Year, I discovered that not only was June my biggest-ever cash month in business… But it was also my biggest financial year to date. And while I love celebrating these magical milestones – I also share this with you because my biggest year in business (to date) didn’t exactly look like what you might expect it to look like. There was about...

The humble sales page is a powerful tool that helps businesses market and sell their offers. And yet some online “gurus” will try to tell you that sales pages are dead. I disagree completely – the sales page is NOT dead… HOWEVER… Online business has changed. Consumers and how they make their purchase decision has changed. And yet, people are still writing sales pages the exact same way and expecti...

Have you ever felt like taking a break from Instagram? I definitely have! It’s a big decision that brings up a whole lot of other questions like: How will I grow my business if I’m not on Instagram? Will my community remember who I am if I’m not on Instagram? What if I miss out on an exciting opportunity because I’m not on Instagram? So, if you’ve ever thought about taking a break from Instagram,...

The secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words. And perhaps you’re thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!” Well, a whole lot more than you think! Because, as I always say – the most important thing when creating anything in your business is WHO you’re creating it for. Whether that’s...

Welcome back to Messaging on the Mic! This is the 4th and final instalment of this 4-episode mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing. In Volume 2, I reviewed the messaging of a Wedding Photographer. And, in Volume 3,...

Welcome back to Messaging on the Mic! This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast. In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing. And, in Volume 2, I reviewed the messaging of a Wedding Photographer. So if you haven’t listened to Volume 1 and Volume 2 , feel free to hit pause and go check them out...

A couple of weeks ago, Ned & I celebrated our 4th Business Birthday. And, as with any business milestone, you tend to reflect on your journey so far and all the changes that you've witnessed, navigated and survived. One thing I always think about is how much social media has changed over the past 4 years. And what worked back in 2019 – has 100% changed and evolved too. So what exactly IS...

Welcome to the second episode of Messaging on the Mic! The 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1 where I reviewed the messaging of a Virtual Assistant who speci...

Welcome to the first episode of my Messaging on the Mic Series! If you’re thinking – “Wait, what is Messaging on Mic, Tahryn?”... Well, let me get you up to speed, wizard! Messaging on the Mic is a 4-week mini-series inside the How I Do Content Podcast. I put the call out a couple of weeks ago and invited brave business owners to apply – the premise being I select 4 businesses to feature on these...

Nothing is more refreshing to me than honest + open conversations about the realities of business life. I’m not a fan of surface-level small talk. I believe there’s so much magic to be found in these deeper-level conversations and it also helps you to find your people and form genuine connections. And one person I absolutely love having these conversations with is Jessie Parker. Jessie runs cup-fi...

I’m an absolute sucker for good marketing. Even though I have a degree in marketing and I know as a marketer there’s always an element of strategy in what brands are doing – when they nail their marketing + their messaging… TAKE MY MONEY! ⁠⁠ If you can make ME feel like I matter, that I’m important and not just another $$... AND you can back up that marketing with actual results and a kick-ass pro...

It’s no secret that if you’re marketing yourself and your business online you need to be constantly evolving. The landscape in the online space is always changing. I only need to look back 4 years ago when I started my business to see how much has shifted and changed. There’s always a new trend or marketing channel, or way of marketing and selling your offers, to keep on top of. Over these 4 years...

One hundred. One hundred episodes of the How I Do Content Podcast. One hundred episodes of me sitting down at the microphone, hitting record, and sharing what’s hot on my heart. And, in doing so – hoping that it resonates with you. But here we are today – 2 years later, over 20,000 downloads, 47 magical guests, and hitting record on episode 100. To celebrate, I’m handing over the mic to my extra s...