How I Do Content

So here we are – the final episode of the How I Do Content Podcast in 2023. I wasn’t sure what I was going to share with you today, because, if I’m completely honest, 2023 has been the year that nearly broke me. I sat here 12 months ago and shared with you that 2022 had been my most challenging year in business to date… And sitting here now it feels like 2023 said “Hold my beer”... I’ve debated ex...

Here we are – weeks away from the end of another year. A year that for many business owners has been challenging, to say the least – myself included (but more on that later). And if you’re listening to the episode feeling burnt out and like you’re limping to the finish line  – I know the thought of thinking about next year is probably not your idea of a good time right now… BUT if you want things...

I’m a big believer your messaging matters so fucking much, a few simple tweaks can turn an offer that sells inconsistently into an offer that sells like hotcakes. How do I know? Well, that’s a secret I’m happy to tell you, dear wizard! This year I made some tweaks to the messaging for my 1:1 Biz Wizard Series and it changed the game for myself and my business. This offer became my easiest offer to...

When you start a business you don’t quite know the whole scope of what you’re getting into. Sure you might have a basic idea of what you think you need to do to run a successful business… But in reality, running a business is like an iceberg. There’s the part you see above the water (aka what you see on social media) and then a whole heap that goes on below the water and behind the scenes that you...

It’s wild to me that I’m already speaking about 2024 – but here we are! This is the time of the year when marketers and business coaches are making their predictions for the year ahead, and planning how they can create success in their business and support their clients to do the same. Things in the online space shift quickly when it comes to technology and consumer behaviour – so you need to keep...

At the start of the year, I had one of my most challenging launches. Despite being a seasoned Launch Wizard: I ended the launch not reaching my goal I heard ‘no’ wayyyyyyy more times than I heard ‘yes’ + was ghosted A LOT People who I thought would sign up didn’t  I literally had an entire 4 weeks of no sales  I found it really fucking hard to sell my offer and even though my launch didn’t go to p...

The most successful business owners are those who prioritise their mindset. This is not to say they prioritise the mindset work over taking action – they do it at the same time. They utilise different strategies to become the most aligned, magnetic and confident business owners they desire to be. And in today’s episode of the How I Do Content Podcast, the magical Anna Hastie is going to share how...

If you’re a long-time listener of the How I Do Content Podcast, you KNOW I love a plan! In fact, if you’ve listened to any of the episodes that have the words “3 things”, or “3 tips”, or “3 strategies” in the title – it’s a safe bet that one of those things involves a plan or a strategy. But all jokes aside – the reason I’ve been able to build a 6-figure business, make sales from every offer I’ve...

Black Friday & Cyber Monday are fast approaching… It’s the time of the year when your inbox and social media feed are inundated with big sales and special offers. And even though Black Friday isn’t until the 24th of November (with Cyber Monday following a few days later), you’ll probably notice things go up a notch or a 100 in the first couple of weeks of November. Black Friday started in the...

Which comes first: your life or your business? A big reason so many people start a business is because they want a freedom-based lifestyle. The freedom to do what YOU want to do, get paid what YOU want to get paid, AND do it when and where YOU want to do it. But what often ends up happening is you start putting your business before your life and that freedom-based lifestyle starts to feel impossib...

Marketing is ESSENTIAL if you want to build your business to 6-figures and beyond.  It’s ALSO something that can take up a whole lot of your precious time IF you don’t know where to focus your attention to maximise your efforts. My community tells me (on repeat) that one of their biggest marketing challenges is finding the time to strategically plan, create and execute their marketing consistently...

Running a business can be stressful. You’re the chief decision maker, juggling different roles in your business – not to mention the pressure to consistently make sales. And when you add chronic illness, mental health condition or disability into the mix – you’re navigating a whole lot of things. This is why listening to your body and embracing all parts of you and designing a business that allows...

There are a lot of burnt-out business owners in the online space. I believe this is the case for a number of reasons: During the pandemic online business owners worked a whole lot more than you usually would because what else was there to do? Then coming out the other side, trying to keep up with that level of output while juggling all the things that resumed as normal Not to mention the online bu...

When I studied marketing at uni they didn’t teach me how to use social media. In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned!  At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted to learn more. But 4 years into business I can ha...

Winning clients is the goal right?! But what does it actually take to attract those Beyonce-level clients who are as hot as Harry Styles and ready to buy from you? But before I reveal how to make winning clients easier… Let me first share something that actually makes it harder – a mistake you might be making in the pursuit of these dream clients. And that’s chasing marketing trends. I see it time...

One of the most popular offers in the online space right now is a membership. It seems like every Harry, Ron & Hermione is creating + launching a membership. And I get it – it’s a great entry point for your clients and customers. But what actually goes into creating and launching a successful membership? A membership with a community filled with raving fans, that grows and evolves with you AND...

When I think about the many 6-figure, multi 6-figure and 7-figure businesses I’ve had the privilege of working with and supporting… They’ve mastered the art of simplifying and streamlining their business so it continues to grow and elevate year after year. And today’s guest on the How I Do Content Podcast is an expert at supporting these business owners to do this… Let me introduce you to Nivek Ha...

How do you become an in-demand business owner? You know the ones… They release any type of offer and, in what seems like an instant – they’re sold out or fully booked. Not only do they do it on repeat, but they also make it look SO easy. So how do they do it? Have they mastered the dark arts or sold their soul to the Dark Lord himself? Well, not exactly. And how do I know? Well, not only have I se...

If you’re a long-time listener of the podcast, you’ll know there are 2 things I’m not a big fan of… Copy + paste templates and Reels. Now the reason I’m not a fan is because these 2 things have a HUGE impact on what’s shared in the online space and how people show up online. So often people consciously or subconsciously try to “fit in” by emulating what other people are doing. You try to replicate...

I’m sure you’ve heard it before – if you want to create a connection with your ideal client or customer, you need to tell your story. Heck, if you’re a long-time listener of this podcast or you’ve come to any of my masterclasses – you’ll know this is something I speak about a lot. And one of the most common objections I hear when it comes to sharing your story is – “but Tahryn, I’m not that intere...

As I sat down to reflect on the end of the 22/23 Financial Year, I discovered that not only was June my biggest-ever cash month in business… But it was also my biggest financial year to date. And while I love celebrating these magical milestones – I also share this with you because my biggest year in business (to date) didn’t exactly look like what you might expect it to look like. There was about...

The humble sales page is a powerful tool that helps businesses market and sell their offers. And yet some online “gurus” will try to tell you that sales pages are dead. I disagree completely – the sales page is NOT dead… HOWEVER… Online business has changed. Consumers and how they make their purchase decision has changed. And yet, people are still writing sales pages the exact same way and expecti...

Have you ever felt like taking a break from Instagram? I definitely have! It’s a big decision that brings up a whole lot of other questions like: How will I grow my business if I’m not on Instagram? Will my community remember who I am if I’m not on Instagram? What if I miss out on an exciting opportunity because I’m not on Instagram? So, if you’ve ever thought about taking a break from Instagram,...

The secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words. And perhaps you’re thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!” Well, a whole lot more than you think! Because, as I always say – the most important thing when creating anything in your business is WHO you’re creating it for. Whether that’s...

Welcome back to Messaging on the Mic! This is the 4th and final instalment of this 4-episode mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing. In Volume 2, I reviewed the messaging of a Wedding Photographer. And, in Volume 3,...