How I Do Content

In an online space where you’re constantly competing for the attention of your community – you need to know how to master your messaging. Messaging appears to be the latest buzzword in the online space BUT with good reason. Magical messaging is THE thing that’ll help you cut through the noise and stamp your unique blend of magic everywhere so it’s clear to your ideal clients why they need YOU in t...

At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024. So what is authentic marketing, and how the heck can you bring more authenticity to your marketing? Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer. Now, if you don’t know Tracey – strap yourself in be...

When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine. But why? How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to? And why do we place so much value on hitting that milestone when, in reality, nothing really happens when y...

Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing. As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark. Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls....

Over the past 5 years, I’ve consistently shared content across multiple marketing channels. 768 Instagram posts Over 1,000 Instagram Stories Over 1,000 email broadcasts 145 podcast episodes And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content. Content is my most powerful spell and I ain’t afraid to wield my wand....

I see you, wizard… You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS. I also know you don’t have time to waste! Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy now” button faster than Harry chasing the Golden S...

I don’t know about you, Wizard… But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it. Heck, these days you’re lucky if your content is shown to 1% of your followers. It feels like you’re always feeding the Instagram beast, crossing your fingers and hoping to dog the Instagram gods will throw you a bon...

If you want people to buy from you – you need to give them a reason to. And, sure, that might seem obvious… But it often blows my mind how many people think simply having a “no-brainer” offer is good enough, and that all they’ll need to do is sit back and wait for people to come to them. This is a BIG mistake so many business owners make because they lose sight of WHY people buy. In today’s episod...

I hear you – creating content can often feel like it’s your full-time job! And, unless your job is actually to create content for your clients – I know you didn’t start your business to spend ALL your time creating content. But I’m not going to lie – most business owners make marketing and content creation much harder than it needs to be.  So, in today’s episode of the How I Do Content Podcast, I...

Today is my 39th birthday. This is wild to me because it honestly feels like yesterday I was celebrating my 30th birthday with a Harry Potter-themed party, living in my hometown, and working in an admin role at the state’s biggest grain handler. And now fast forward to today – I moved back to Perth, went back to uni, graduated with my Master’s in Marketing, started my business, have grown my busin...

The two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend, victorious in overtime.  Now you might be wondering – " What does the Super Bowl have to do with business, Tahryn? " Well, the Super Bowl is also the advertising event of the year, and the Super Bowl ads...

Wands at the ready wizard – I’m about to cast the Revelio spell and take you behind the scenes of what it’s like when Ned, Maggie & myself join your team as Your Head of Marketing. Over the last 6 months, I’ve made some intentional changes to my 1:1 Biz Wizard Series. It started with some messaging tweaks that changed everything and then this became the catalyst for changes to the make-up of t...

I recently shared a post on Instagram that beat the algorithm (take that, Zuckerberg) and booked out my business for Q1. Welllllllllllllllllllll kind of… I hand on my Ned-loving heart admit that I’m being a little bit cheeky with the topic for today’s episode… Because if you’ve listened to this podcast before (or you’ve been part of my community for a while now) you KNOW I think the whole “booking...

The goal of your marketing? To give your ideal clients and customers the information required to nurture them from first discovering you to handing over their payment details. So on today’s episode of the How I Do Content Podcast, I want to share how you can turn your marketing into a money-making machine. Now in the online space, it’s very easy to get caught up in the shiny, sparkly aspects of ma...

You know how much I love this podcast right?! And it’s not just because I love connecting with my community in this way – but also because of how much easier it’s made my content creation process. Instead of spending all my time focused on social media and worrying about whether the algorithm will deem my content good enough to be seen… I have a way to connect with my community AND a marketing cha...

As you begin another year in business and you’re planning your year ahead… You’ll no doubt be looking for ways to increase your visibility so you can grow your income and impact in 2024. Now the thought of increasing your visibility might also be something that scares the shit out of you – not to worry though because today’s guest on the How I Do Content Podcast is here to help! I’m so thrilled to...

Welcome back to a new year, and a new season of the How I Do Content Podcast. I hope you’re feeling rested, refreshed, and ready to create incredible magic in your business this year! There’s something magical about the start of a new year and all the possibilities and opportunities that will unfold in the next 12 months. To kick off the new year and the first episode back for 2024, I wanted to sh...

So here we are – the final episode of the How I Do Content Podcast in 2023. I wasn’t sure what I was going to share with you today, because, if I’m completely honest, 2023 has been the year that nearly broke me. I sat here 12 months ago and shared with you that 2022 had been my most challenging year in business to date… And sitting here now it feels like 2023 said “Hold my beer”... I’ve debated ex...

Here we are – weeks away from the end of another year. A year that for many business owners has been challenging, to say the least – myself included (but more on that later). And if you’re listening to the episode feeling burnt out and like you’re limping to the finish line  – I know the thought of thinking about next year is probably not your idea of a good time right now… BUT if you want things...

I’m a big believer your messaging matters so fucking much, a few simple tweaks can turn an offer that sells inconsistently into an offer that sells like hotcakes. How do I know? Well, that’s a secret I’m happy to tell you, dear wizard! This year I made some tweaks to the messaging for my 1:1 Biz Wizard Series and it changed the game for myself and my business. This offer became my easiest offer to...

When you start a business you don’t quite know the whole scope of what you’re getting into. Sure you might have a basic idea of what you think you need to do to run a successful business… But in reality, running a business is like an iceberg. There’s the part you see above the water (aka what you see on social media) and then a whole heap that goes on below the water and behind the scenes that you...

It’s wild to me that I’m already speaking about 2024 – but here we are! This is the time of the year when marketers and business coaches are making their predictions for the year ahead, and planning how they can create success in their business and support their clients to do the same. Things in the online space shift quickly when it comes to technology and consumer behaviour – so you need to keep...

At the start of the year, I had one of my most challenging launches. Despite being a seasoned Launch Wizard: I ended the launch not reaching my goal I heard ‘no’ wayyyyyyy more times than I heard ‘yes’ + was ghosted A LOT People who I thought would sign up didn’t  I literally had an entire 4 weeks of no sales  I found it really fucking hard to sell my offer and even though my launch didn’t go to p...

The most successful business owners are those who prioritise their mindset. This is not to say they prioritise the mindset work over taking action – they do it at the same time. They utilise different strategies to become the most aligned, magnetic and confident business owners they desire to be. And in today’s episode of the How I Do Content Podcast, the magical Anna Hastie is going to share how...

If you’re a long-time listener of the How I Do Content Podcast, you KNOW I love a plan! In fact, if you’ve listened to any of the episodes that have the words “3 things”, or “3 tips”, or “3 strategies” in the title – it’s a safe bet that one of those things involves a plan or a strategy. But all jokes aside – the reason I’ve been able to build a 6-figure business, make sales from every offer I’ve...