How Do I Podcast?

Everyone is saying IRL is the place to double down on in 2026 … but how do you do it?  Amy Dickinson is a TikTok creator with over 175,000 followers, co-founder of The Social Summit (Australia's only conference for creators, marketers, and brands) and host of 1800 Chatline, a comedy podcast about dating and life in your 30s that hit 50,000 downloads in under six months. Amy built all of it without...

Even with the best prompts if you’re using AI to write your questions … it’s probably giving you the same questions your guest got asked last week. But the tool isn’t the problem it’s the way that most people are using it. This week I’m sharing our exact scripting strategy we use to create questions that every single guest comments. You’ll learn  🎙️ Why we stopped using Claude  🎙️ How to stop AI f...

If your podcast isn't growing, the problem probably isn't your content. Kayleigh built 20,000 YouTube subscribers by fixing something most creators never think to look at…their brand world. Kayleigh started as a makeup artist who couldn't get booked during COVID. She launched a podcast to fill the time and 200 episodes later, she's built a YouTube channel with over 20,000 subscribers, a membership...

Why are there some podcasts you could listen to for hours and others you don’t absorb a single word they say?  Today I'm talking to voice coach, former TV journalist, and author Sally Prosser about the hidden vocal habits that quietly undermine even the most knowledgeable podcasters and content creators. Sally has worked with spokespeople, executives, and creators to help them find and own their u...

What actually separates the creators who make it from the ones who don't? Tom Noske has been creating content since 2016. He's built a personal brand that opens doors, a community that converts, and a business that doesn't feel like a prison. But it wasn't overnight. It wasn't linear. And it definitely wasn't without moments where he almost walked away for good. In this episode Tom shares the stor...

20,000 new followers. Six days. One Instagram post. And the reason it actually worked had nothing to do with the post itself. It worked because she was ready.  Most creators aren’t. They get a viral moment, hundreds of thousands of new eyeballs land on their page but it gets stuck. It doesn’t TRULY go viral and within a week…those people are gone. And it’s because there was nothing there to hold t...

You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past. The shows that cut through now are thinking about a much bigger picture. That’s why I wanted to sit down with Daniel Smith, founder of Head On Agency and the team behind shows like Tell Me More with Olivia Molly Rogers. We chat about:  🎙️ What it takes to build a podcast people care...

How do you grow a show when you start with 0 followers and no personal brand?  Ready or Not was born back in 2022 and co-hosts Lucinda Mckimm and Lauren Treweek have been building their community and audience ever since. But the last 12 months … something has changed. From day one they knew the type of podcast they were creating and how they were different, they built an incredible show that peopl...

Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything. Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix. I wanted to sit down and chat with Jemma because not only has she built an i...

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world?  Last week I spoke to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about the tests that have made the most impact, the 1% that no one knows about, building a community, what makes a GREAT podcast, the insider secrets of Youtube and what actually works to increase your subscribe...

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views....

Natasha Willis has generated over $100 MILLION in revenue for her clients including Nike, Jenna Kutcher, Amy Porterfield, Russell Branson through her Instagram and DM strategies. This is a masterclass on how to not only sell your product or service to your audience in a way that actually brings value to them - but also create an ecosystem for your podcast. We chat about:  🎙️The AI automations she’...

You can have the best podcast in the world … but it’s a complete waste of time if no one can find you. This week I’m auditing one of our listeners podcasts and the crazy part? I haven’t listened to a single episode. Every change I talk about today is something that will change whether your podcast grows organically or not (and whether people love your show) and if you like this format and series l...

Most entrepreneurs wait until they have the perfect plan, the perfect branding, and the perfect "expert" status before they launch. Katie Stevens didn't wait. She started her first marketing agency at 19, pitching to rooms full of middle-aged executives, and has since founded nine different businesses. From selling out live events for over 25,000 people to launching automated business models like...

What if you could land your podcast in front of some of the biggest publications? Get a TV Spot? Or Even Land a Book Deal?  Today we’re talking to former radio host, turned podcaster, author (and star on Big Brother) Heidi Anderson to talk about how she teaches her clients to become their own Kris Jenner. Her clients have landed on hundreds of publications including the Today Show, news.com, The D...

We’ve landed podcasts on the charts with 300 downloads.  Not 300,000 … just 300. And if you’ve been posting consistently, adding CTAs, doing all the ‘growth hacks’ that the experts have been recommending but you’re still stuck. It’s not you. It’s the algorithm.  Spotify, Youtube and Apple are all fighting for attention right now and they will reward and promote your content IF you optimise for the...

Most podcasters wait for "the right time" to launch, fearing they aren’t expert enough or that their voice doesn't matter. Melissa Ambrosini didn't wait. She started with a simple desire to share her journey and has since built a global empire, reaching millions through The Melissa Ambrosini Show and her bestselling books. But behind the massive downloads and sold-out stages is a constant practice...

He sent Gary Vee a message … and 30 minutes later got a job interview. Zachary Owings was playing professional baseball for the Miami Marlins, watching hours of Gary’s content and one day took a chance. He now works alongside Gary Vee, hosts the Real OShow with his brother Joshua and has hundreds of thousands of followers and millions of views across the podcast and youtube … but his advice for po...

Most podcasters think they need thousands of downloads before a brand will take them seriously. Madelyn from The Healthy Hustlers monetised within her first six months. And now she’s reached 4 million downloads across the podcast, and brand deals are her number 1 source of income 7 years later … but they’re not the brand deals you’ve heard about before! Still not convinced? One of her clients land...

You might recognise Myf Warhurst’s voice from her days on Triple J, Spicks and Specks, I’m A Celebrity, from Bang On with Zan Rowe  or even as Aunt Trixie in Bluey!  But today we’re talking about her podcast ‘The Moment with Myf’ and why after such a long career in radio and television Myf chose to start her very own podcast.  We chat about:  🎙️ Why Myf put off starting a podcast for 13 years (and...

Most podcasters don’t quit because they hate podcasting. They quit because they’re stuck in the middle and unsure if what they’re doing is working, having intrusive thoughts that ask if they should be further along by now and quietly questioning whether all the effort they put in is worth it. It’s not easy. So today I’m talking to Arielle Thomas, the incredible founder and creative behind Cinemas...

Every single person with over 1 million downloads has shared these same 5 pieces of advice and the best thing about them? They’re SO simple and easy to implement … most people just don’t know that these are the things that move the needle  If you’ve been consistently putting out episode but haven’t seen your podcast growing these 5 things are the ones that will completely change how you look at yo...

Have you been wanting to monetise using your podcast but you have no idea where to start?  Or you have a product you’re trying to sell but can’t figure out how to tie it in naturally to your content? How much should you even be charging? Today I’m sitting down with Ruby Lee, the founder behind Flow State Business, who not only has an amazing business but a community that WANTS to buy her products....

Most podcasters dream small. They focus on the downloads and listens only. But what if there were more ways to get your audience involved on a much deeper, and personal level? The Humble Brags Podcast has done exactly that - coming off the back of a San Francisco and New York tour where they interviewed the co-founder of Netflix and so many more incredible guests. They have retreats, merch, sponso...

What does it really take to build a podcast that people come back to every single week? In this episode, I’m sitting down with Xander Cross, a podcast producer at Nova who works across multiple major shows including Big Business with Brittney Saunders and High Scrollers. If you’ve ever wondered exactly what a podcast producer does, and how you can start applying their strategies and expertise into...