How Do I Podcast?

Want to build your podcast world? Get the entire brand playbook here https://www.howdoipodcast.com/resources/brand-world And if you want to build a podcast that makes you the go-to in your industry join the waitlist for Go-To Show here - https://www.howdoipodcast.com/go-to-show  What does it take to build a podcast people recognise before they even see the name? Rachelle Saevil is the founder behi...

What actually goes into producing some of Australia’s biggest podcasts? Jess Smalley has worked behind the scenes as a producer on Mark Bouris' Straight Talk and The Mentor, as well as Two Doting Dads with Matty J and Ash Wicks. After coming from the world of ABC and Triple J radio, Jess transitioned into podcasting and learned firsthand what it takes to build a show’s entire ecosystem from the gr...

There are so many podcasts that have potential to be the next big thing OR at least the tool that can position you as the go-to for your industry. But they miss the opportunity  They’ve got the guests, they’ve got the brand, they’ve got every ingredient of a great conversation and podcast. And people come to listen for an episode or two … but then they leave again.  So I wanted to know what the fa...

Most people tell you that you need to wait. Wait until you have enough downloads, a massive audience, an insane guest list. But today’s guest is proof that YOU don’t. You just need a plan. Doone Roisin is the host of Female Startup Club, she’s done over 750 episodes and interviewed some of the most incredible founders including Leila Hormozi, Jo Malone, Allison Ellsworth and so many other incredib...

One clip generated 4 million views … and then they did it again. But why did it work? Daniel Beardall started Bothsides Podcast back in 2021 with his then Co-host Kevin Buchanan and it’s grown into one of the top real estate podcasts in the country. But while he was growing it, he also found a way to turn the podcast into something that generated leads for his business, grew his personal brand and...

Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice. Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room.  Regardless of how many...

72% of people now prefer video over audio podcasts and the average Australian is consuming 8.3 podcasts per week.  We’ve spoken over the last few weeks about how podcasts can be a great tool for getting AI tools to recommend you (check out Jeremy’s episode here - https://youtu.be/0HrEBgueeNs, how to use them to get PR and attention (check out Jessy’s episode here - https://youtu.be/rlk_fjnoPFo) An...

He exited for $180 million … and then decided to start a podcast. A few years later he and his team now reach over 35 million people every single month and reverse engineered strategies from some of the biggest creators and companies in the world, including Netflix. But you’ve probably heard that side of Frank Greef’s story before. Today I want to talk to you about Chew The Fat. The podcast he sta...

He’s shared stages with Gary Vee, Steven Bartlett and Seth Godin and in the last 12 months he’s grown his Youtube following for Agency Podcast to over 1.5 million subscribers (it will be more once you read this).  Dain Walker is a Brand Strategist, Author, Speaker and is sitting down with us today to tell you the secrets behind building a personal brand that makes you money, gives you life changin...

Only 6% of podcasts make it past 10 episodes … and so many of them have so much potential.  Not just potential to monetise but potential to actually help the people listening. So today I’m giving you the 3 step framework that makes podcasting easy AND helps you to find topics that people actually want to listen to.  You’ll learn 🎙️ The five questions that mean you never run out of things to record...

Someone less experienced and knowledgeable than you is probably getting recommended by Chat GPT, Claude, Gemini and all of the other tools right now. Why?  Because they’ve implemented a strategy that puts them as the first choice for LLMs when they are looking for brands and products to cite. This week I’m sitting down with Jeremy Cabral, Co-Founder fo Finder and an expert at organic, paid and now...

Ever wondered how massive brands get everyone talking about them before they even launch? Enter Jessy Marshall. Founder of Hive HQ and the PR genius behind viral launches for Naked Sundays, BOOF, and Bangin' Body. From building massive launch hype to landing products in Khloé Kardashian's hands, Jessy knows how to get everyone talking. We deep dive into how podcasters can borrow high-impact PR str...

Your follower count doesn’t matter. That’s what leading talent manager (and creator herself) Mikhailla Fitzgerald says. She is head of Huume Management and looks after creators like Steph Pase, Tash Invests and Cass Advantures and today we’re talking about what you should charge and how to win over brands EVEN if you have a tiny audience. As well as what the best creators are offering right now to...

The first time Simon Beard tried to sell something or run an ad … nothing. But he founded Culture Kings, worked with Drake, Snoop Dogg and ASAP Rocky and ended up exiting for $600 million dollars.  When he first started he was selling at the markets. One day he had sold nothing and changed one part of his process. Not the product, not the price … it was how he presented it … And that’s exactly wha...

Everyone is saying IRL is the place to double down on in 2026 … but how do you do it?  Amy Dickinson is a TikTok creator with over 175,000 followers, co-founder of The Social Summit (Australia's only conference for creators, marketers, and brands) and host of 1800 Chatline, a comedy podcast about dating and life in your 30s that hit 50,000 downloads in under six months. Amy built all of it without...

Even with the best prompts if you’re using AI to write your questions … it’s probably giving you the same questions your guest got asked last week. But the tool isn’t the problem it’s the way that most people are using it. This week I’m sharing our exact scripting strategy we use to create questions that every single guest comments. You’ll learn  🎙️ Why we stopped using Claude  🎙️ How to stop AI f...

If your podcast isn't growing, the problem probably isn't your content. Kayleigh built 20,000 YouTube subscribers by fixing something most creators never think to look at…their brand world. Kayleigh started as a makeup artist who couldn't get booked during COVID. She launched a podcast to fill the time and 200 episodes later, she's built a YouTube channel with over 20,000 subscribers, a membership...

Why are there some podcasts you could listen to for hours and others you don’t absorb a single word they say?  Today I'm talking to voice coach, former TV journalist, and author Sally Prosser about the hidden vocal habits that quietly undermine even the most knowledgeable podcasters and content creators. Sally has worked with spokespeople, executives, and creators to help them find and own their u...

What actually separates the creators who make it from the ones who don't? Tom Noske has been creating content since 2016. He's built a personal brand that opens doors, a community that converts, and a business that doesn't feel like a prison. But it wasn't overnight. It wasn't linear. And it definitely wasn't without moments where he almost walked away for good. In this episode Tom shares the stor...

20,000 new followers. Six days. One Instagram post. And the reason it actually worked had nothing to do with the post itself. It worked because she was ready.  Most creators aren’t. They get a viral moment, hundreds of thousands of new eyeballs land on their page but it gets stuck. It doesn’t TRULY go viral and within a week…those people are gone. And it’s because there was nothing there to hold t...

You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past. The shows that cut through now are thinking about a much bigger picture. That’s why I wanted to sit down with Daniel Smith, founder of Head On Agency and the team behind shows like Tell Me More with Olivia Molly Rogers. We chat about:  🎙️ What it takes to build a podcast people care...

How do you grow a show when you start with 0 followers and no personal brand?  Ready or Not was born back in 2022 and co-hosts Lucinda Mckimm and Lauren Treweek have been building their community and audience ever since. But the last 12 months … something has changed. From day one they knew the type of podcast they were creating and how they were different, they built an incredible show that peopl...

Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything. Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix. I wanted to sit down and chat with Jemma because not only has she built an i...

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world?  Last week I spoke to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about the tests that have made the most impact, the 1% that no one knows about, building a community, what makes a GREAT podcast, the insider secrets of Youtube and what actually works to increase your subscribe...

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views....