How Can This Be Easy with Krista Smith

Have you ever wondered why your audience aren't buying your offers? You've done the work. You know the problem. You developed a solution. But after sharing it, not enough people are saying yes. I've been in this boat more times than I care to admit. I've learned so many things! I want to break down what I've learned about launching new offers so that you too can avoid some heartache. Listen in and...

Are you longing to be booked out for months with more clients than you can serve? Are you done with aimlessly trying to connect with strangers online? I have some good news for you. It's totally possible to find clients online. In today's episode, I'm sharing: the 7 myths that might be holding you back how writing one email can bring new clients the secret to growing your client list and so much m...

Have you been staring at your screen forever and you still have no idea what to send your email subscribers? Out of email newsletters ideas? I've got you covered. If you've started to build a list the next logical step is to introduce an email strategy that will nurture your new leads. I'm building on last week's episode on email marketing. (LINK) This episode if full of: tips on how to increase y...

We hear it all the time - you need to be list building! But WHY? Today I'm breaking down what email marketing it, why it's something you can't ignore, and how it helps nurture new leads even when you're asleep. You'll discover: Why it's MORE important than your number of followers on social media How it works AND SO MUCH MORE! If you want to check out the show notes for this episode, they are at h...

When a new client hires you, what happens? When I first started my business, I didn't even have a contract in place. I certainly had no processes in place to welcome new clients.  Do you send dozens of emails back-and-forth trying to figure out scheduling and project timelines? How do you handle payments and manage client expectations? Today I'm sharing everything I include in my Client Welcome Ki...

Are you struggling to stay on top of the ALL THE THINGS?  Are you frustrated your to-do list is so long? Maybe you're overwhelmed trying to figure out the tech stack you need to execute your next big idea. Today we are talking about how and when to outsource. You'll discover: the decision making matrix you can use to help you decide when to delegate the kinds of things you should be delegating how...

Have you ever struggled with launching something new? A service, a business, a digital product, a new product, or a course and had disappointing sales? When this happens I've found that the disconnect between your new offer and lacklustre sales is more often than not, about one important missing element and not the actual offer itself. Today I'm sharing the one element you need to fix. You'll disc...

Have you ever worked with a seemingly ideal client and, out of the blue, received TERRIBLE feedback? The kind that feels like a sucker punch, right in the gut? When you own your own business it's not a case of 'if' this ever happens to you, rather it's a case of 'when'. Today I want to break down for you. You'll learn: why this feedback hurts how to handle it like a pro how to turn it from an obst...

If you're using social media for business, you know it's more than just a platform for your cutest fur baby antics and funny memes. It's a powerful tool for building your brand and cultivating an audience online. But to reap the rewards, you don't just need an audience: you need engagement. AND, engagement only has value when it's genuine — coming from real people who really care. Today I'm sharin...

This week I'm joined by Rebecca Bly to talk about how she pivoted during the pandemic with her business. Rebecca is one of the incredible women in my group program Her Launch Lab. Listen in and you'll discover: - How she created a new business model - The exact tools she uses in her business - How she created a life (& business) living in Costa Rica You can learn more at https://HowCanThisBeEasy.c...

Are you looking for clients or customers? Do you have offers that just aren't selling? Are you wondering why no one is buying your solutions? I'd be willing to bet that you need an audience adjustment. Understanding the persona of the people who will buy from you is KEY is growing in your business. In today's episode you'll learn: How to find your dreamiest clients How to develop your own ICA How...

Today I'm welcoming my first guest to the podcast. Corinne Boudreau is a Canadian Lawyer who is my go to resource for helping you understand how to protect your website and the content that you publish on it. From how to protect your content from being stolen to coaching agreements, growing your team, and hosting in person events like retreats we covered it in this episode. You can see all the sho...

Today I'm covering all the misconceptions you might have about what it takes to grow a digital business. Spoiler alert: it might not be as Insta-perfect as you think.  You can expect to learn: The 4 common expectations that might be holding you back. 3 reasons why your business might take longer to grow And so much more!

You have an online business. BUT, you never feel confident or even comfortable sharing photos or god forbid, video of yourself. The truth is that people are more likely to share and engage with video than any other form of content on social media. Getting on camera is one of the absolute best things you can do to grow your business. But what if you're not really comfortable with video or lack the...

Avoidance is a very common strategy when it comes to difficult conversations. The fact of the matter is that our lives are peppered with difficult conversations. Avoiding the tough stuff will only get you so far. In this episode I'm breaking down how to have a difficult conversation with a client. You'll learn: how to prepare how to avoid the unnecessary anxiety that comes with a hard topic, AND h...

Have you ever felt frustrated with the comments when you ask a question in a Facebook group? The issue that I see regularly online is that we ask our question but don't get the answers we're looking for. We're left feeling misunderstood or worse, completely crushed, by the people who we thought understood where we're coming from. In today's episode I want to highlight how you can change that narra...

If you're a woman over 40, you didn't grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. My name is Krista Smith and you're in the right place. I'm a former teacher and I made the jump into entrepreneurship in 2009. I'm a web designer and brand strategist. I'm known for my ability to help you...

Are you wondering why your website isn't sending you clients or customers? In this episode, Krista helps you understand how websites work and how you can tweak three things on your already existing website to improve your bottom line. She introduces you to three things you can change today to get more inquiries from your website. You'll learn how to use the content you already have to improve your...

Are you waiting for a logo or a website before you share your business with the world? In the first ever episode of the How Can This Be Easy Podcast, Krista is going on a deep dive into the truth behind when you really need a logo or a website for your online business. In this episode, Krista walks you through the five things you need before you invest in a logo or a website. You'll discover: How...