How Can This Be Easy with Krista Smith

Today I'm talking with Lindsay Stockall about Facebook and Instagram ads. This is the fourth episode in my series of how you can get more clients from your website.   Tune in today and you'll discover:   The biggest benefits of hiring a meta ads specialist to manage ads for you. The kinds of offers that are doing well right now. How much you should expect to invest if you want to leverage ads. Who...

Today is the third episode in my series on how websites really work and how you can start to get more leads AND paying clients from your website. If you're tuning into this episode first, you'll want to go back and listen to parts 1 and 2 so everything in this episode will make sense. In today's episode, you'll learn: How to get new leads and subscribers Everything you need to know about lead magn...

If you've spent considerable time and resources building a website for your business, it's important it's effective in sending you qualified leads on a regular basis. In this episode, we're going to explore how you can use email to build trust + make sales on your website. It can feel really overwhelming to understand all this tech and how it can help you grow your revenue. Tune in and you'll disc...

This is the first in a series of episodes dedicated to help you understand how your website works to send you more leads. We all need more clients. When we spend thousands of dollars creating a website and when it doesn't send us a consistent series of new inquiries, we can feel really disappointed. The thing is, most women over 40 don't understand how websites work with Google and the other searc...

If you're a business owner, you KNOW the importance of good brand photography that visually tells the story of what you do. Having a vault of custom images makes social media SO easy. Gone is the need for stock photography subscriptions. Stock can be fine for a while, but it's hard to make a visual impact using a bank of generic photos that anyone can use. Eventually, everyone keys in and uses the...

Sandra is the owner and founder of PHIT'Cetera - a local sustainable lifestyle-wear boutique. Tune in today and discover: What it was like to open a brick and mortar clothing boutique during the pandemic The surprising a-ha she had after her first year in business What other E-Commerce Retailers can do to make social media easier What you can really do with your old sweaters, jeans, and empty jars...

I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and in today's episode I"m going to explain how you do this. Tune in and you'll discover: The miracle product that showed me the power...

Last week I published a reel over on Instagram and I couldn't believe the immediate feedback I received. In it, I went against the tide. I came right out and said what I've been holding in my heart for a really long time You see, I'm entering my 13th year as a business owner. I've partnered with hundreds of women over 40 (and those under 40, AND a handful of people who don't identify as women) and...

In today's episode, I'm talking with Michelle Massman, an experienced consultant who made the move to serving digital businesses last year. Tune in today and you'll discover: What's the difference between coaching and consulting? Why the consulting model might be right for you How you can get your own on-demand Vice President Why hope CAN be a strategy AND so much more. To see the episodes full sh...

Tune into today's episode and discover how to prevent sticky situations with clients before they actually occur. Managing multiple clients at the same time takes systems, strategy, and policies. Today I'm giving you a glance into the successful and proven systems I've developed over the past 12 years of running my business. If you're scrambling with each new client and recreating processes that ne...

In today's episode I'm talking with entrepreneur Kim Neeson. She's a Forbes Council writer + leadership coach based out of the Greater Toronto Area. She's not new to owning a business, having successfully sold her former court reporting business. Tune in and you'll discover how she's made the pivot to owning and running a digital coaching business. We dive into a juicy conversation around the diff...

In today's episode I'm talking with Cosmetic Nurse Injector Paula Miller of Embellish Medical. She's got over 20 years of experience in the pharmaceutical/medical industry. Paula has worked as a Nurse in ENT, Oral Surgery, Plastic Surgery and Burn Unit.   When you're new to cosmetic injections, there's a lot to know and Paula is passionate about natural enhancements.   Tune in and you'll discover:...

In this episode I'm joined by Lauren Peachie a Phoneix, Arizona based Brand Photographer who has created a partnership model for her business where she makes social media easier for her clients. She's the third in my series on how to get more confident on camera.   Tune in today and you'll learn:   How better photos help you create better content The direct relationship between the quality of your...

In this episode I"m joined by Vicky Mina, an award winning Make Up Artist who is the secret weapon of women across Nova Scotia. She's the second in my series on how to get more confident on camera. Tune in today and you'll learn: - How Vicky uses makeup to uncover your confidence. - The reasons why your confidence might be taking a hit. - All the tips you'll need to show up on video and feel self...

Today is the first in a series of four episodes diving deep into confidence and the ambivalence women feel about sharing themselves on social media. Tune in and you'll discover:   The number one thing you can do to get more eyes on your services & products How your family and generation play a bigger role than you think in your success The reality of your reach when you can share more of YOU, onli...

With more and more contests popping up on Instagram as we ease into the Holidays, you need to be more proactive than ever protecting yourself online. Today I'm talking to Vicky Mina. Listen in and you'll discover: - What to be aware of when you're entering a contest - The red flags you need to watch out for that put you at risk - What you really need to know about how Facebook or Instagram help ou...

Today I'm talking to Karissa Jones from The House Wren and Co. Her company helps REALTORS stay consistent in their business while making them look good. We are sharing all the things Real Estate Pros need to consider as you head into 2022. Listen today and you'll discover: The three things you can start doing today to improve your google ranking today as a REALTOR® How you can clarify your market...

Michelle Capizzi is an amazing human. After raising her three boys, she decided to follow her dream. In college she was an aspiring artist. Life sent her down a more practical route. Tune in today and you'll learn: - How she decided to chase her dream - The exact steps she took to jump into selling her art - Her secret to success on Instagram - And SO much more. See the full show notes at https://...

If you've ever struggled to find your voice on social media, this episode is perfect for you. In it, I speak with one of my best friends, Jane Thibault. She is an entrepreneur in the world of social selling. Tune in today and you'll learn:   - how to find your voice - where to look for inspiration - the exact things that changed the game for Jane - and SO much more.   See the full show notes at ht...

The reality is that many business owners FREAK OUT when they realize just how dependent they are on social media to drive sales. Think about it. If you were to instantly lose access to all your followers right now, how would you sell? Enter the sales funnel. Today I'm breaking it all down for you. You'll discover: What a sales funnel is Why you NEED one The exact emails to include in yours AND SO...

If you've virtually ignored Pinterest as a tool to bring in new leads, you're definitely going to want to tune in to today's episode. If you're like many other business owners out there who are intrigued by the potential of Pinterest to grow your sales and generate more leads, but are feeling lost about how to get started – Oh, boy you are not alone. Knowing what the best Pinterest strategies are...

Today I'm giving you a candid peek into how I structure my solo business retreats to relax, refocus, recharge, and reignite my passion for my business. For some of you, I have a hunch the thought of solo travel, even if it's local and for a getaway to recharge, freaks you out a little bit. Listen in today and you'll discover: How to plan a mini getaway The exact schedule I follow All kinds of pro...

Wondering what to do if your perfect domain that ends in .com is taken? Small business websites are no longer an optional marketing tool. Your clients & customers expect it. If the .com is already taken, there are lots of things you can do. In this episode you'll discover: 7 different + creative ways to get a .com Why I don't like using .net, .org, .co and other top level domains And so much more!...

There are 7 key messages you need on repeat in your marketing to sell more of whatever it is you're selling. Today I'm breaking each of them down and showing you the kinds of graphics you need to create in order to help your audience understand your offer and buy from you. You'll discover: What the 7 messages are How you can use social media to sell AND SO MUCH MORE! See the show notes at https://...

Regardless of what kind of business you have, in today's world, having a website is more than necessary. I meet MANY women who come to me feeling frustrated that their website isn't doing what they need it to do. They are often surprised by the costs involved to re-work what they have and launch a new refreshed website that actually works. Listen in and you'll discover: 9 reasons why websites cost...