How Can This Be Easy with Krista Smith

Today I'm joined by my brilliant friend Lindsay White of High Voltage Leadership. She's a coach, leadership expert, and HR strategist with a heart for helping women-led businesses grow the smart way. If you've got a couple of contractors, are thinking about hiring, or already have a team but feel like you're still doing everything... this one's for you. What We Cover: ✅ Why hiring random help won...

This one's a little different. In this episode, I'm breaking down  exactly how to show up for the women in your life who are chasing a dream on Instagram. Whether you get what they do or not, these small actions go a long way. This episode is short, simple, and made to be shared. What You'll Learn: ✅ Why your likes, comments, and shares actually matter (and how they help) ✅ What the Instagram al...

Today you'll meet Christi Balfour. She's a virtual assistant, VA coach, and Academy member who's gone from stuck to soaring on Instagram. When she joined the Academy, she had stagnant followers and zero momentum. After she began using my method, within three months? She hit 1,000+ followers, landed new coaching clients, and built a waitlist for her new VA membership — all without boosting posts, c...

Feeling overwhelmed by technology? You're not alone. If you've ever thought, "I'll never catch up" or "I'm just not good at tech," this episode is for you. I'm breaking down the biggest tech myths holding you back and showing you how to simplify the learning process so you can grow your business with confidence—without frustration or feeling like you're constantly behind. In this episode, I'll cov...

Ever tried adding a link to your Instagram caption, only to realize—Instagram won't let you? Yep, we've all been there. 😤 Instagram makes it incredibly frustrating to share links, but don't worry—I've got four simple hacks to work around their rules and send people where you want them to go without paying for ads. In this episode, I'll walk you through: ✅ Why Instagram limits where you can put c...

Are you making starting a business harder than it needs to be? If you've spent hours in Canva, tweaking your website, or telling yourself you need one more course before you're ready—this episode is for you. Krista breaks down why so many women over 40 fall into the "Good Girl Trap" of doing everything right—except the one thing that actually makes money: selling. She shares how her own early mist...

B-roll is the secret ingredient to making your Instagram videos more engaging, relatable, and scroll-stopping. In this episode, I break down what B-roll is, why it matters, and how to use it to grow your audience. You'll learn: 🎥 What B-roll is and how it builds trust & connection 📌 Why pairing it with trending audio + a strong hook works 🚀 How this simple strategy helps boost engagement & reac...

The dream of making money while you sleep is real—but only if you do it the right way. If you've ever spent months (or even years) trying to create passive income and felt like you were spinning your wheels, this episode is for you. Today, I'm breaking down the four biggest mistakes women make when trying to build passive income—and how to avoid them:  💡 Mistake #1: Thinking Passive Income is Act...

Still relying on hashtags to boost your reach? It's time for a reality check—hashtags aren't what they used to be. The good news? There's a better way to get your content seen. In this episode, we're diving into: ✔️ Why Instagram's algorithm prioritizes keywords over hashtags ✔️ How to use keywords in captions so your posts get found in search ✔️ The simple trick to uncovering the exact words your...

Feeling like Instagram is too crowded and your message is getting lost? The secret to standing out isn't doing more—it's being clearer. In this episode, I break down exactly how to make your account pop without burning yourself out. Here's what we'll cover: ✔️ The #1 reason most accounts blend in (and how to fix it) ✔️ How to identify your niche so your dream clients instantly know you're for them...

If you've ever launched something online—or even thought about it—you know how exciting and intimidating it can be. Whether it's a new Instagram account, a fresh offer, a digital course, a new income stream, or even a full-on business, launching is a big deal. But here's the catch: a lot of women unknowingly make mistakes that sabotage their success before they even start. If you've ever launched...

You know all those screenshots you take and never remember to look at later? Yep, me too. For years, I had a growing collection of screenshots on my phone—recipes, quotes, ideas, you name it—and most of them just sat there, forgotten. But not anymore. I've created a simple system to stop the chaos and finally make those screenshots work for me. In today's episode, I'm walking you through exactly h...

In this episode, we're diving into one of the most common questions I get in my DMs: "How do I get started or restart my Instagram account?" Whether you've got a shiny new profile, an account that's been gathering dust, or you're staging a comeback, I've got you covered with practical tips, mindset shifts, and actionable strategies to grow your Instagram with ease in 2025. Here's what you'll learn...

In this episode of  How Can This Be Easy , I sit down with Mary Beth Parker, a powerhouse action coach and member of my membership academy. Mary Beth shares her incredible journey of pivoting from corporate America—where she was let go six times—to creating a business centered around her unique strengths. We dive into her experiences as a foster mom, her passion for art and photography, and the Fa...

In this episode of How Can This Be Easy , I'm thrilled to introduce you to Cindy Blakely, a Chicago-based wardrobe stylist and image consultant who helps women over 50 express confidence and embrace their authentic style. Cindy shares her journey from kindergarten teacher to stylist, revealing how she turned a lifelong love for fashion into a meaningful career. We dive into Cindy's personal experi...

In this episode, Krista talks to Salma Semaan, who owns Mrs. P's Homestyle Bakery with her husband and also runs her own Aesthetics business out of her own home. They discuss the importance of confidence and self-promotion in growing a business, the power of consistency and repetition in content creation, and the exciting expansion of how social media is creating opportunities for her businesses....

In this episode, I'm answering a follower question from Lindsay at High Voltage Leadership about how I am able to create so much content without burning out. I talk about the importance of skill development, managing business effectively, and understanding the true purpose of social media platforms like Instagram. I even share my PERSONAL content strategy and am peeling back the curtains and givin...

Are you a woman entrepreneur struggling with self-sabotage on Instagram? Join host Krista Smith on the How Can This Be Easy podcast as she explores the different ways women undermine their success on the platform.  Tune in today and discover: The different ways women entrepreneurs self-sabotage on Instagram The personas of self-sabotage: perfectionist poster, overthinker, eternal editor, idea hoar...

Welcome back to a new season of the How Can This Be Easy Podcast. Tune in today and get all caught up in what's been going on behind the scenes for the past 18 months. I'm giving you all a VERY candid peek into what's been going on at Activate Her Awesome HQ and why it's been so long since I published an episode. In this episode you'll discover: How I finally overcame my years long struggle with l...

🤯 How many social media posts have you seen lately with people sharing how EASY it is to make thousands overnight selling digital products?   👩‍💻 You know them, right? Attractive female. Drinking coffee ☕️ or typing away on her laptop. Grinning like she's making bank all day long 😻. Saying something like:   "Just me, waking up to find an extra 2k in my bank account ✌️! Just from selling digit...

As a female small business owner, it's important to know if there is funding available to help you grow your business. But most funding is controlled by government agencies who aren't allowed to market to you. Erica Waddell is a StoryBrand Certified Guide based in New Brunswick and she's recently launched an online community for Canadian women called The Roundabout. It's for women who are not only...

As a small business owner, it's important to stay ahead of the curve when it comes to marketing. With the rise of language generators like Chat GPT, you may be wondering how to best leverage this technology for your business.  Tune in today and discover: How text generators like Chat GPT actually work The pros and cons of using it out of the box What you need to be aware if you DO plan on using it...

Social proof is a powerful tool that can help you build trust with potential clients and show them that you're an expert in your field. It's a great way to demonstrate that you're credible and that you have the experience and knowledge to back up your claims.  The reality is that new to you clients are more likely to trust and follow the opinions and behaviors of those they perceive as authorities...

Today's episode of the How Can This Be Easy Podcast focuses on the mindset challenges that many women over 40 face regularly:  overthinking and procrastination. These two challenges often prevent you from taking action in your business.  Tune in today and you'll discover: Why perfectionism and fear of judgment are instigators in overthinking How engaging in negative self-talk, such as feeling inad...

Sending regular emails to your subscribers is the easiest way to grow your business. Need more clients? Want to sell more products? I want you to stop looking at social media and instead turn your attention to your email list.  If you struggle with sending regular emails, I get it. I was once in your shoes too. Tune in today and discover: How to grow your business faster with email marketing The e...