Hotel Marketing Podcast

Throughout the United States, Europe, and Asia hoteliers have struggled to find the right way to maintain their existing bookings in the face of mandated hotel shutdowns.  Collectively billions have been spent to drive bookings and those bookings have all but disappeared… or have the? In this episode, we look at ways to get your bookings back.   SHOW NOTES: https://www.fueltravel.com/blog/fuel-hot...

Lily is a seasoned revenue optimization veteran and recently launched her own revenue management podcast. In this episode, we tap into her wisdom and discuss 5 revenue management tips that will help you navigate the uncertainty of recovery. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-149-5-amazing-revenue-management-tips-to-think-about-during-a-downturn-with-li...

What signals can hotels track to gauge guest readiness to travel again? From a digital marketing perspective, how can hotels get back into the market early to achieve a low-cost share of voice? We tackle these questions and more with the help of our friends at Screen Pilot on this week’s episode f the Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-po...

Marketers have become wizards of data collection, masters of data storage, and champions of data management. But for most of us, that’s where the winning stops. The result? A lot of data and not enough guest engagement. The inability to use data in marketing execution across channels has created a significant disconnect between what guests want and what marketers deliver. In this episode of the Fu...

Fuel recently conducted a consumer sentiment study to more than 10,000 leisure travelers to see how the COVID-19 pandemic is impacting their travel planning. In this episode, the Fueligans dig into the data and discuss ways that your property can take advantage of the situation as we begin to plan for recovery. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-146-a-...

While it may seem that no one is traveling during the COVID-19 pandemic, there are still groups of people that need to stay in hotels for a variety of reasons. In this episode of the Fuel Hotel Marketing Podcast, we look at a handful of guest types and discuss how creativity can not only help you keep the lights on but it may give you a leg up against the competition when things start to get back...

You know the saying...if not now, then when? If you are like the majority of hotels right now, the traffic and revenue being generated online has come to nearly a screeching halt. This doesn’t mean you should be ignoring your analytics data. We are going to cover the three things you need to be doing with your data today. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-epi...

In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests. When we’re in a time of uncertainty, providing customers with a little clarity can go a long way to building a great relationship as well as being a servant to your guest. One of the best ways to put your current and potential guests at ease is through...

We're getting a lot of questions about what folks should be doing right now. The challenge is that a lot of properties are down to minimal occupancy and minimum staff, and marketers are unsure when real recovery will begin or when they should start rolling out campaigns to drive future bookings. Fuel reached out to our friends at Milestone who had written an amazing blog post containing sage advic...

In this episode of the award-winning Fuel Hotel marketing podcast, we chat with industry veteran, Kelly Simmons on how her company is tackling the challenges brought on by COVID-19. Kelly gives examples of some of the things Vacation Myrtle Beach has been doing to reduce cancellations and stimulate new business. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-141-a...

In this episode, we go through some simple changes that your property should be making right now to your local listings. Keeping property information up-to-date, especially as cities are changing their protocols. Updating your local listings like Google My Business, Moz, and Yext accounts is the best way to keep your guests in the loop. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-market...

Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping. If you plan on reaching out, consider the following messaging tactics. We’ll also include hotels and companies that have the right idea for messaging and promoting to consume...

These are unprecedented times and they call for us to rethink our advertising approach. In this episode, we discuss some simple considerations that you should be thinking about when updating your hotel advertising. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-138-adjustments-to-consider-for-your-hotel-advertising-right-now/

In this episode, the Fueligans chat with Industry Guru, Tim Peter, about his advice for hotels and travel industry businesses who are feeling the shock and pain of the past few weeks. Fuel is here for you as we all try to navigate these stormy waters and adjust to the “new normal”. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-137-8-things-hotels-should-be-doing-...

Sorry about the audio quality on this one. We hope that the content is valuable, though. In this episode, we talk to industry guru, Loren Gray about his experiences during the fallout from 9/11 and the lessons he learned from running 5 properties during that crisis. SHOW NOTES:

All the way back in episode 47, we asked the question ”Is Google Becoming An OTA?”. Also, in episode 99, we discussed the fact that “Google Is Building A Hotel Marketing Demogorgon”. The scary thing is that this push by Google to get deeper into the value chain of hospitality doesn’t look like it’s slowing down anytime soon and it’s also happening in every major industry. In this episode, we look...

Today's small hotelier has more to deal with than ever before.  OTAs are a must... but eat into the ever-shrinking margin. The flags are getting more aggressive in creating a unique experience. The technology is getting more complicated.  However the future is not bleak for the smaller innkeeper who is managing a property under 100 units, be it a hotel, B&B, campground, or quaint retreat. In this...

This episode is part two of our look at user behavior and performance on your hotel website. In part 1, we covered the movement of a guest through your site and how they interact with the content. This episode looks at your conversion rate and your overall site performance. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-133-even-more-shocking-revelations-of-hotel-...

Alternative episode titles: You won’t believe what your guests are doing when you’re not looking What your guests are doing when they don’t think you’re watching Your guest just did what? Guest behavior gone wild. Here at Fuel, we constantly preach about reducing friction on your hotel’s website and booking engine to create a seamless user experience. We also often talk on this podcast about how u...

Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website prior to making a booking, meaning that if you have a great booking experience, you have a great chance to convert the guest to a direct booking. Why then is it that folks look at the booking engine as a co...

Did you know that Gift Cards are the most requested gift for 13 straight years? Well, it’s true and your hotel can take advantage of this multi-billion dollar opportunity by offering gift cards towards future stays, on-property activities, or food and beverage. It’s great for improving cash flow, capitalizing on last-minute holiday shoppers, but most importantly, gift cards can help you drive more...

Why aren’t people leveraging the power of SMS messaging to improve the guest experience and create tighter relationships? Perhaps hotels are scared off by the intimate nature of text messaging or perhaps marketers have finally found an ethical line they’re not willing to cross? We discuss all this and more in the latest episode of the award-winning Fuel Hotel Marketing Podcast. SHOW NOTES: https:/...

If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for your business, and encompass: Product, Price, Place, People, and Promotion. Hotel Speak recently published a great article on a slightly different perspective, geared specifically for the hotel and lodging...

By now you have probably heard the increasing chatter about CCPA. In this episode of the award winning Fuel Hotel Marketing Podcast, we do an overview and try to unpack the new California privacy regulations and what they mean for your hotel. Keep in mind that CCPA is just the beginning and we fully expect to see more legislation coming from other states in the very near future. DISCLAIMER: We are...

Bridging the gap between the operations staff and the marketing team is an age-old problem that has faced many hotels. In this episode of the award-winning Fuel Hotel Marketing Podcast, we tap into the brain of a bonafide hotel operator, Wil Slickers, and discuss some ideas that may help you to get every team member into alignment and eliminate the silos so that you can better serve your guest. SH...