Hotel Marketing Podcast

Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others. Get the full show notes at www. TravelBoomMarketing.com/podcast 📊 What We Cover in This Ep...

Episode 274 of the Hotel Marketing Podcast is going to deliver the key to unlocking social media success and direct revenue through influencer marketing. Hotels have been skeptical of using influencers and today, with the help of our friends at JoyByte.com we are going to show specifically how hotels can win with influencers… when doing it the smart way. Get the full show notes at www. TravelBoomM...

Experiential marketing is gaining traction as hotels seek to create memorable and shareable experiences for guests. From hosting social hours to collaborating with luxury fashion brands for immersive events, hotels are finding innovative ways to engage guests beyond traditional amenities. In this episode, we delve into successful case studies and provide actionable strategies for hotels to impleme...

Get ready to uncover the strategies to make metasearch work for your hotel. Episode 272 breaks down the misconceptions and shows how hoteliers can setup, manage, and win with metasearch on Google, TripAdvisor, Bing, Trivago, Kayak, and other platforms. Get the full show notes at www. TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: MOXY hotels offer a fun, party atmosphere...

Episode 271 dives in to the 3 biggest challenges for boutique hotels & how to solve them. Get the full show notes at www. TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: Marriott launches their first Autograph Collection safari camp - Room for Improvement: Guest books a 21+ property, only to discover it became kid-friendly - Main Topic: Helping boutique hotel owners solve...

Episode 270 of the Hotel Marketing Podcast by TravelBoom reveals how hoteliers can maximize the new capabilities of OpenAI's ChatGPT 4.5. Past interactions of ChatGPT have been a game changer, and the latest version revolutionizes what's possible for a hotelier. Today we learn how hotel operators can maximize these new tools and put them to work driving occupancy, direct bookings and RevPAR. Get t...

Episode 269 of the Hotel Marketing Podcast by TravelBoom dives into the big takeaways from our new 2025 Leisure Travel Trends Study. As you may know every year we survey hundreds of leisure travelers throughout the US to better understand how independent hoteliers can connect and convert today’s discerning guests. Get your copy today at TravelBoomMarketing.com/2025Study and follow along with us! G...

Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do you think these 7 predictions will come true? Get the full show notes at www. TravelBoomMarketing.com/podcast Welcome to the first episode of the new year! 🎉 In this exciting installment of the Hotel Marketing Podcast by TravelBoom, we dive into AI’s impact o...

Welcome to episode 267 of The Hotel Marketing Podcast by TravelBoom. In this episode, we are sharing our key takeaways from the 2024 Hospitality Show in San Antonio, TX. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we’ll be the top trends to watch in 2025. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer. The cast goes down the list and groups the biggest blunders into a simple list that will save you thousands and drive your overall performance in today's Hotel Marketing Podcast. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Join TravelBoom for an amazing conversation with Bart Berkey. Bart brings decades of hotel management experience, award winning author, host of “Most People Don’t… But you Do” podcast and TEDx Speaker. SHOW NOTES AND MORE!https://www. TravelBoomMarketing.com/podcast

Today on the Hotel Marketing Podcast we are pouring a nice Pumpkin Spice latte and talking about how hotels can drive fall occupancy. Tune in to get the latest hotel news, tips and more. SHOW NOTES AND MORE!https://www. TravelBoomMarketing.com/podcast

Episode 262 of the Hotel Marketing Podcast pits the cast members against each other to pick the top line items every hotel needs in their 2025 hotel marketing budget. Is your budget set to drive RevPAR in 2025? This episode will show you exactly want you want to invest in next year. SHOW NOTES AND MORE!https://www. TravelBoomMarketing.com/podcast

The Hotel Marketing Podcast is coming out with a fresh new format to help hoteliers succeed online. Tune in today to find out what AI strategies hoteliers can put in place today to save money, time, and drive direct bookings. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

We're live at HITEC 2024 with special guest Richard Aday, CEO of ThinkReservations! Join us as we learn how boutique properties can drive direct bookings, own search results, and create packages that drive ancillary revenue. Now let's get this show at HITEC started SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

We're live at HITEC 2024 with special guest Ed St. Onge of Flip.to! Join us as we learn how creating a truly personalized guest journey can expand your property awareness, increase conversion rates, and lead to an amazing RevPAR. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/...

There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

Gain insights into the new 2024 Hotelier Sentiment study and the four key takeaways that can directly lead to improvements to your hotel's marketing efforts. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? In episode 255 of the Hotel Marketing Podcast, we'll reveal the strategies you can use to compete with all types of accommodation choices. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

In this episode of the Hotel Marketing Podcast, you'll join TravelBoom on the March 20th webinar where we reveal four strategies to drive instant revenue for your hotel & resort. If you have occupancy or low revenue issues, this is the podcast for you. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

In this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding which ones are true and which are false. In the news we'll discuss Hilton's continuing efforts to improve their guest mobile experience with real-time messaging. Hilton is leading the way in this area and independent hotels can learn a lot from their success. SHOW...

In this episode of the Hotel Marketing Podcast, we'll be uncovering the top email marketing trends for 2024 and the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business. To compete in this ever-changing, co...

Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? This is the Hotel Marketing Podcast by TravelBoom. And today we will talk about the grave danger of hidden fees and how they impact your overall resort performance. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www. TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www. TravelBoomMar...