Hotel Marketing Podcast

Good day fellow hoteliers and welcome to the big 250th edition of the Hotel Marketing Podcast! Today's episode is going to dive into why great content is critical to any hotel and how it can help improve your site's overall conversion rate. Great ready, let's go! DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www. TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www. TravelBoomMa...

Good day fellow hoteliers and welcome to episode 249 of the Hotel Marketing Podcast. Today we have an interesting question, “Is catering to a small niche market a secret to success for a hotel?” Well, we’re about to answer that right now... DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www. TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Today we are going to do some search optimization like it’s 2004. If your hotel is still doing these 11 incredibly dated SEO tactics, you're setting yourself up for failure, listen in to see what you should be doing. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www. TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Transform your hotel site into the ultimate revenue-generating machine with these seven strategies to optimize revenue & RevPAR DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www. TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to make it easy for you with strategies for both paid and organic success. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www. TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Today we’re going to share six simple tips to make GA4 work for your hotel. Back in July of this year, everyone realized Google was really, really serious about the switch from Universal Analytics to GA4 and we were all thrown into this new exciting world of analytics. We’ve got a full cast today with Alyssa, Jeremy, and Connor. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www. TravelBoo...

Do you ever wonder how you can get those zoomers and younger guests to give your property a try? Look no further, that’s exactly what we’re covering in today's episode. Now let’s get this show started. DOWNLOAD THE FULL STUDY: https://www. TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today's podcast we dig into Expedia and VRBO's new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you. DOWNLOAD THE FULL STUDY: https://www. TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com...

What are the five things leisure travelers need you to know before they book a stay? On this episode of the Hotel Marketing Podcast, we answer that question, directly from the new 2023 Leisure Travel Trends Study. DOWNLOAD THE FULL STUDY: https://www. TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

What can independent hoteliers learn from a major hospitality management company? Today we are joined by the Vice President of Digital Marketing for Remington Hospitality, Mauri Berry, to learn the secret strategies they use on their over 120 properties to inspire their team, drive revenue, create a great culture, and maximize performance. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/...

These five tech trends should be first and foremost in your hotel's plan for growth. In today's episode, we look at what's changing and what your hotel needs to do to save time, improve efficiency, and wow your guests. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Social media should be a cornerstone of your hotel's marketing strategy. However, there's a good chance you're not doing it the right way. These 11 tips will get your hotel on the right social footing. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

In today’s podcast we’re going to cover what a hotel can do when they just did something really, really stupid. A hotel has been in the news for canceling existing booked stays and future reservations to make room for a large group of migrants. The PR and political backlash for the property has been extreme. We won't be going into the politics of the situation at all, but will focus on the right,...

This episode we have the team from Eight Oh Two Marketing on to talk about the major changes Google is rolling out with Project Magi that will impact hotel search. Tune in for what's in-store and what your hotel can do now to be ready for the big changes ahead. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Is your hotel ready for what's coming in 2023? Major shifts are on the way and the data from TravelBoom's latest Leisure Travel Sentiment study is shining the light on what hoteliers need to know. In Today's episode we're covering four things every hotelier needs to do this year, to survive and thrive in the future. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Today on the Hotel Marketing Podcast your friends at TravelBoom are going to share five simple tricks you can put in place with just a little effort and a small budget that will have a big impact on your hotel's social engagement. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

TravelBoom attended the renowned Hunter Hotel Conference in Atlanta this month and uncovered several key insights that will help independent hoteliers and vacation rental managers improve their relationship with investors and tackle the key concerns of the hotel industry's financial backers.   SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Is your hotel struggling to fill vacancies and generate revenue? Are you missing out on potential guests because of ineffective SEO strategies? In this episode, we'll discuss five must-implement SEO strategies for hotels in 2023 that can transform vacancy to victory. These simple changes can result in massive improvements in bookings and revenue, and anyone can fully implement them. Tune in to lea...

Today we have a pretty interesting, and pretty scary episode. OpenAI’s ChatGPT has been hitting the world by storm since it’s launch in late November 2022 and the ramifications to marketers are well… profound. We’re going to dive into the ins and outs of what ChatGPT is and what we all need to know so hoteliers can adapt and make the most of this groundbreaking technology.

Welcome to episode 231 of the Hotel Marketing Podcast.  In this short fuze edition of the podcast, we are going to go over 5 easy tests that you can launch today (or tomorrow if you’re busy) and start seeing an improvement in your hotel’s online conversion rate. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

In today’s episode of the Hotel Marketing Podcast, we are going to tackle building headless websites, what they are, and why they are critical for successful hoteliers moving into the future. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

The top email marketing trends for 2023. As an essential part of digital marketing for hotels, email marketing has the power to nurture guest relationships, generate new business and drive repeat business. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Watch out for the ADA Ambulance Chasers! Our industry, and us specifically, have seen an uptick in hoteliers getting served civil suits for their website not being accessible to those with special needs. This can be very costly and very time-consuming, not to mention being very detrimental to your guests. Today on the podcast I am going to walk you through what we have seen, what you can do, and h...

In this edition, on November 8th, 2022, I'm going to cover what you should DEMAND from your analytics in 2023. Not request, not ask nicely, but DEMAND. As we dig in you'll see why demanding these three items from your reporting team will lead to great success for your hotel or resort in the new year. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE!...

Get ready ladies and gentlemen, Black Friday and Cyber Monday is here and if past years are any indication, 2022 is going to be another gang-buster year for hoteliers. In today’s episode of the Hotel Marketing Podcast, we are going to revisit an article from last year laying out the ideal hotel plan to maximize revenue from customers when they already have their wallets out for some of the best sa...