Hotel Marketing Podcast

The premise is pretty straightforward, OTAs don’t have to be the cornerstone of your booking strategy. Sure there’s a place, but not at the expense of a direct booking. Today we will dig into one of our favorite topics, the OTAs… More specifically how you can leverage the OTAs to drive direct bookings over the long term. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel...

In today’s episode of the Hotel Marketing Podcast, we cover budget season. It’s already on everyone’s mind and most hoteliers have already started putting the figures together. However, if you’re simply regurgitating your 2021 or 2022 budget with a few updates, you’re going to be missing the mark. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! htt...

Welcome to the TravelBoom Short Fuze! This is a bite size episode of the Hotel Marketing Podcast that gives you the data to make smarter decisions. Today’s episode we cover James Carvelle’s famous quote, “It’s the economy stupid.” James was talking about the 1992 presidential election, but his words ring true for those in the travel space today. Here’s the situation. In our latest edition of the L...

The new 2022 Leisure Travel Trends Study reveals concerning insights into how travelers are changing their planning and vacation trends in response to rising costs. Hoteliers should pay close attention and adjust their marketing strategies to attract the changing needs of today's travelers. DOWNLOAD THE STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www. Trav...

Leisure travel studies have recently proven that over one third of all booked vacations might be cancel due to rising costs. In today's episode we cover three psychological strategies to save your hotel's bookings as well as several specific tactics you can put in place today. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Join Pete DiMaio, Stuart Butler, and Alex Husner as they discuss Donald Miller's #1 best seller, Building a Storybrand on this edition of the Hotel Marketing Podcast. In this episode the cast shares the secrets from the book on how your hotel can create a compelling story to make your guest the hero of their vacation. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting. Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a complete list of social media post ideas for hotels. SH...

Your local profile and rankings are a critical step to ensuring your hotel is maximizing your potential impression share to guests.  We have a comprehensive article with the 12 things every hotel should do at https://www.travelboommarketing.com/blog/local-seo-for-hotels/ and today we are going to look at five of the items on the list. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podca...

Well, today we have somewhat of a somber edition. TravelBoom just wrapped up a customer sentiment study and received over 2,000 responses regarding how rising prices are, and will continue, to impact leisure travel. The data is a little bit concerning and you'll want to take your time with this episode. The full research can be found at https://travelboommarketing.com/risingprices. SHOW NOTES AND...

Today on the Hotel Marketing Podcast we’re going to be talking about an interesting question? Do humans add value to the travel experience? If you look at the surging growth of vacation rentals, where human contact is minimal, the answer is yes. However if you ask hotel guests, a friendly staff is one of the most valuable attributes of a property. SHOW NOTES AND MORE! https://www. TravelBoomMarket...

On today’s episode of the Hotel Marketing Podcast we’re going back to the root of everything and work on our fundamentals. Just like with sports, if you find yourself struggling or are just getting started, mastering the fundamentals is the key to winning. In the case of a hotel’s digital marketing strategy, the 1st thing you need to do is actually have one. Ground zero, starting with nothing, at...

In this episode of the Hotel Marketing Podcast we dive deeply into a topic we have not yet covered on the show, the importance of great creative. It is critical to make sure the creative design and message you put forth matches your brand and is consistent across all your channels. We'll be diving deep into the creative process with our guest Nick McNeill, Interactive Director at the Brandon Agenc...

In this episode of the Hotel Marketing Podcast we are joined with two incredibly special guests, Alex Husner and Annie Holcombe of the Alex & Annie Podcast. These are the two real women of vacation rentals and they’re here to teach me a thing or five about what hoteliers have been missing when it comes to travel marketing. We talk all the time about breaking down the silos between marketing and op...

Photography is one of the very most important elements of a hotel site to help drive conversion, other than the obvious booking engine, clear calls to action, and a great rate strategy. Photography is also just like any other physical asset your property manages. From the alarm clocks in the room to the chairs in the conference center. From the staff uniforms to the linens. It all has a shelf-life...

Apple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums. The new privacy settings, which have over half of iPhone users opting out of tracking, is going to cause some significant changes in how we market, and remarket. Facebook marketing is going to be impacted specifically. If you haven’t been running Facebook ads lately or experimenting for yourself, you may not h...

Join us on today's podcast to look back at the top episodes from 2021. If you missed these episodes, now's the perfect time to catch up and hit the highlights SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

2021 Has been a rollercoaster year and many hoteliers have seen incredible success. Today we discuss what we're thankful for, what we see coming in 2022, and the specific things you need to do to make your hotel perform next year. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Expedia has just released their 2022 Travel Trends report, and the data is quite interesting. Today, we’re going to be reviewing the the top-line findings of the study and looking at specific ways independent hoteliers can apply Expedia’s findings to drive more direct bookings. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

Today we’re looking at how you can improve your hotel’s conversion rate through A/B testing. We’re covering the basics from a more detailed article written at https://www.travelboommarketing.com/blog/improving-conversion-rates-with-ab-testing/ To put it simply, A/B testing is comparing two versions of a single variable. On a hotel’s website there are countless variables that can be tested to impro...

Today we’re digging into what is on a lot of hoteliers' minds, 2022 and the big projects you’re planning for in the upcoming year. One of those bigger capital expenses many are planning on is a new website. Well, if that’s you, you’ve brought your ears to the right place since we’re going to be discussing how to choose the right CMS for your hotel website. SHOW NOTES AND MORE! https://www. TravelB...

OTT stands for “over-the-top” and is essentially television commercials served specifically through streaming services on connected devices. It’s called over-the-top because of advertiser’s ability to go over-the-top of the traditional gatekeepers of this medium which have historically been cable TV providers. Does this make sense for hotels? You bet it does... and here's why. SHOW NOTES AND MORE!...

n today's episode we are going to review the article, "The Definitive Guide To Black Friday For Hoteliers" and focus on the specific way hotels and resorts of all sizes can take advantage of the shopping momentum effect of Black Friday to drive bookings and set the stage for an aggressive rate management strategy in 2022. https://www.travelboommarketing.com/blog/the-definitive-guide-to-black-frida...

Today on episode 203 of the Hotel Marketing Podcast we are going to dive into the 10 steps any hotelier can take to create kick ass content and ensure it ranks as highly as it can in the SERP. At least that’s what our potty-mouthed marketing specialist named the article that we’ll be covering today. You can enjoy the full length article at https://www.travelboommarketing.com/blog/create-kickass-we...

In this episode of the Hotel Marketing Podcast, we welcome special guest Bruce Jordan, of Hotel Guest Management and the host of YouTube's Hotel Guest Management Do's and Don'ts. Today we are covering the five ways operations and marketing can work together to align a hotel for success. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast

In this episode of the Hotel Marketing Podcast the team reviews some interesting in the 13th and 14th editions of the Covid-19 Traveler Sentiment Studies. Hint: age and and your communications make a BIG difference. SHOW NOTES AND MORE! https://www. TravelBoomMarketing.com/podcast