Hotel Marketing Podcast

We released the latest findings of version 11 of the Fuel Consumer Sentiment Leisure Travel Study a few weeks ago. Original findings: https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-11/ After reviewing the results, we decided that we needed to take a look at the data segmented by those who said they have traveled during the pandemic and those who have not. This episod...

This is a back-to-basics episode where the Fueligans discuss 21 tangible tactics that your hotel can implement today. We break the ideas down into categories and go through them in detail. Whether you want to improve your website guest experience, revisit your approach to content, or simply sharpen your pencil on your advertising spend, this episode of the Fuel Hotel Marketing Podcast has you cove...

In this episode, the Fueligans break down the latest consumer sentiment study data and discuss the impact that a vaccine is going to have on leisure travel in 2021. While we're not out of the woods, there are many positive signs that recovery may be closer for many properties than we may have previously thought. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-173-w...

As we close on an unprecedented year of turmoil, the Fueligans take time to reflect on the things that we’re thankful for during the past 12-months. Despite the numerous challenges our industry has faced, there are so many things to be thankful for and hopeful for as we look forward to 2021. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-172-3-things-were-thankful...

During these tumultuous times, it’s important not to neglect your fundamentals. One of the pillars of effective Search Engine Optimization is backlinks. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss some specific tactics that you can deploy today in an effort to maximize your backlink profile and raise your search engine rankings. SHOW NOTES: https://www.fueltravel.com...

Buckle up, folks. Google Analytics as you know it may be on its way out and will soon be replaced by Google Analytics 4. This completely new product is not an evolution, it is a complete re-architecture of how analytics works. If you’re not informed, you may miss out on a major opportunity for your business.. In this episode, the Fueligans breakdown everything you need to know about the new platfo...

Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer who deserves a pat on the back. That thought process is flawed and in this episode, the Fueligans prove to you that if that’s your perspective of the conversion funnel, you are losing guests...

Ladies and gentlemen, 2021 is going to be an exciting year and the budget battles are just starting to heat up. Departments claiming stake to budgets, vendors are jockeying for position, and accounting is demanding POs. In this episode of the podcast, we’re going to pit the Fueligans against each other to pick the five most effective ways to spend your hotel marketing budgets and one thing you can...

Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in the soft periods. Given the current state of the industry and the pent up demand we are optimistic that this year’s Cyber deals can be more effective than ever. This episode discusses the opportunities and...

The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversial topic. Is social media tearing apart the fabric of society or are the producers just fearmongering to get more views? Find out what we think and learn what you can do to ensure that your hotel survives and thrives. SHOW NOTES: https://www.fueltrav...

There's a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans break down what the real impact is going to be for your hotel and provide tangible advice on what to do about it. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-165-how-to-prepare-for-a-cookieless-world/

Hotels can no longer rely on an organic demand to put heads in beds. As an industry, we need to switch our mindset from that of a gatherer to that of a hunter. In this episode, we discuss strategies and tactics that can help you and your property survive and thrive during the downturn. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-164-the-hunter-hotelier-finding-...

In our latest consumer sentiment study, we reached a msssive tipping point in North American Travel. More than half of travellers are reporting that they have taken a trip since the COVID-19 pandemic began. We discuss this data and a whole lot more exciting news in this week's episode of the Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-epis...

Thanks to our latest consumer sentiment survey results we’ve identified the topics people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will keep your hotel top-of-mind, as well as improve your hotel’s chances of more bookings now and in the future. SHOW NOTES https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-162-the-3-unsaid-...

In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the negative media coverage, consumers are beginning to travel again. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans dig into the data from volume 8 of our Sentiment Study and...

Don't worry, it's not the death of SEO and it's not another portmanteau with some random word strung together with 'geddon', like mobilegeddon. In fact, SEO is very far from being dead and there's new information from Google that should have good marketers very excited. Google is preparing to make a major change to its search ranking algorithm by introducing a new ranking factor known as Page Expe...

You already know that the Fuel Hotel Marketing Podcast is the #1 podcast in the world for all things hotel marketing. But, did you know that there’s another show that the Fueligans enjoy almost as much as our own? Thinks Out Loud with Tim Peter is smart and snappy and offers great insights into marketing strategy and provides valuable business advice. One of our favorite things about the show is h...

Fuel recently released volume 7 of our consumer sentiment study and it's a real eye-opener. Just when we all thought things were heading in the right direction, the cases of COVID began to increase and the mainstream media changed it's narrative to be very anti-travel. This has had a dramatic impact on consumers and their willingness to book a vacation. In this episode, we take a look at the new d...

In the latest issue (June/July) of Fortune magazine, the CEOs of the 2020 Fortune 500 list were asked how the world is going to change due to the COVID pandemic. Here are our big takeaways and how they may impact the hotel industry - with just a smidge of Fueligan humor. SHOW NOTES:

Fuel recently performed a study with our friends at ReviewPro and StayNTouch, during which we surveyed 500 hoteliers to gain insight into how they were navigating the COVID-19 crisis. In this episode, we discuss some of our favorite insights and takeaways. SHOW NOTES:

All the way back in episode 3 of the Fuel Hotel Marketing Podcast, we discussed the need for a hotel mobile app. Four years on, the technology has still not been widely adopted beyond the major flags. In this episode, we discuss the myths and challenges regarding mobile apps for hotels and give tangible reasons why every property needs to be making the leap right now. SHOW NOTES: https://www.fuelt...

This episode of the Fuel Hotel Marketing Podcast takes a deep dive into the latest findings from the most comprehensive COVID-19 Consumer Sentiment Data. Every 2-weeks, the fueligans ask leisure travel consumers a range of questions regarding future travel plans. Find out who is going to be traveling, when they will travel, and what types of locations they will travel to. Also, new questions look...

The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone we are seeing nearly 100% increases in daily revenue,. However, this is not a long term trend, this is a short correction of bookings due to the abbreviated booking window. Today we are going to focus on your CRM system, what it must be able to d...

During this pandemic, marketers have had to throw out their playbook and create new and original marketing campaigns in order to stay top-of-mind with their audience. In this episode, we chat with Ed St. Onge from Flip.to about some of the campaigns his team is seeing on their platform and we discuss the ways in which hotels can tap into nostalgia and memories of past vacations to inspire dreaming...

Fuel has been conducting a series of studies to follow the change in consumer sentiment around COVID-19 travel. We have completed the second study, which included responses from over 10,000 North American leisure travelers, and in this episode, the Fueligans will discuss the biggest changes observed in answers in the 2 weeks since the first study was conducted.