Altair Media

Horizons

Business EN ↓ 5 episodes

Horizons by Altair Media looks at the recent innovations in the media world from the last quarter, detail recent trends and news and discuss potential opportunities – covering media channels from social media platforms to streaming channels to out of home and many more. Altair Media is a full service ferociously independent, driven and opinionated media agency. We produce results that generate genuine business change. We exist to make amazing; for our clients and our people. It’s that simple. We want to be challenged, tear up the rule book. Never stop, never settle, always improve. Be amazing....

Author

Altair Media

Episodes

Horizons Q2 2026 18.06.2026 49:23

What do the latest platform shifts tell us about the next 12–18 months of marketing, from LinkedIn’s growing role in creator and CTV targeting, to shoppable TV, AI-powered search, TikTok’s move into discovery, and Meta’s push to become everything at once? In this June 2026 edition of Horizons, we explore the major changes shaping future media and marketing decisions. First, we look at LinkedIn’s g...

Horizons Q1 2026 19.03.2026 47:35

What do the latest audience shifts tell us about the next 12–18 months of marketing—from how 18–21s are changing their media habits, to how cultural audiences are evolving, to what AI adoption really looks like across the UK? In this March 2026 edition of Horizons, we explore three major areas shaping future media and marketing decisions. First, we revisit research into 18–21-year-olds’ media beha...

Horizons Q4 2025 18.12.2025 47:53

What are the biggest advertising shifts to prepare for over the next 12–18 months—and how should marketers respond across YouTube, synthetic audiences, AI-driven discovery, platform “AI wars,” and the resurgence of traditional media like TV and out-of-home? In this Q4 2025 edition of Horizons , we recap recent audience interests (especially Performance Max and practical AI) before diving into what...

Horizons Q3 2025 12.09.2025 50:55

Is search collapsing… or are we on the edge of the next big growth wave? Dive into Horizons Q3 2025 as we map the next 12–18 months of digital change. From Meta’s shift to incremental attribution to Google’s Performance Max transparency and the rise of zero-click search, this episode is your field guide to staying interesting (and effective) at work. Explore how WhatsApp is exploding—from broadcas...

Horizons Q2 2025 11.06.2025 56:29

Is traditional advertising dead or on the edge of a marketing revolution? Dive into Horizons Q2 2025 as we redefine the boundaries of advertising, harnessing AI and personalisation to shape the marketing world. From Google's groundbreaking AI project Gemini to Shopify and OpenAI’s partnership transforming e-commerce, this episode showcases the innovations shaping the future. Explore YouTube’s game...