Horizons

What do the latest platform shifts tell us about the next 12–18 months of marketing, from LinkedIn’s growing role in creator and CTV targeting, to shoppable TV, AI-powered search, TikTok’s move into discovery, and Meta’s push to become everything at once? In this June 2026 edition of Horizons, we explore the major changes shaping future media and marketing decisions. First, we look at LinkedIn’s g...

What do the latest audience shifts tell us about the next 12–18 months of marketing—from how 18–21s are changing their media habits, to how cultural audiences are evolving, to what AI adoption really looks like across the UK? In this March 2026 edition of Horizons, we explore three major areas shaping future media and marketing decisions. First, we revisit research into 18–21-year-olds’ media beha...

What are the biggest advertising shifts to prepare for over the next 12–18 months—and how should marketers respond across YouTube, synthetic audiences, AI-driven discovery, platform “AI wars,” and the resurgence of traditional media like TV and out-of-home? In this Q4 2025 edition of Horizons , we recap recent audience interests (especially Performance Max and practical AI) before diving into what...

Is search collapsing… or are we on the edge of the next big growth wave? Dive into Horizons Q3 2025 as we map the next 12–18 months of digital change. From Meta’s shift to incremental attribution to Google’s Performance Max transparency and the rise of zero-click search, this episode is your field guide to staying interesting (and effective) at work. Explore how WhatsApp is exploding—from broadcas...

Is traditional advertising dead or on the edge of a marketing revolution? Dive into Horizons Q2 2025 as we redefine the boundaries of advertising, harnessing AI and personalisation to shape the marketing world. From Google's groundbreaking AI project Gemini to Shopify and OpenAI’s partnership transforming e-commerce, this episode showcases the innovations shaping the future. Explore YouTube’s game...