Honest Wealth Builders

Abi Asija interviews Dan Curran, founder of Chapters.io, a modern publishing platform helping entrepreneurs and professionals turn their ideas into books and scalable intellectual property. Key takeaway: The real bottleneck isn’t content creation, it’s overcoming the fear, complexity, and time required to share your knowledge. Dan explains how Chapters has grown to 100+ authors and around $500K in...

Abi Asija interviews John Munsell, founder of Bizzuka, an AI training and consulting company, about scaling a fast-growing business while navigating a major transition from digital marketing into AI. After selling most of his previous company, John rebuilt it from scratch and is now working with universities and large organizations to train teams to use AI effectively. Key takeaway: the biggest bo...

Abi Asija interviews Anthony Neal Marci, founder of a digital marketing and digital PR agency, about how companies can stand out in an AI-driven world where attention is harder to capture than ever. From running global campaigns to working with clients across the US, UK, and Australia, Anthony shares what actually drives visibility, authority, and growth today. Key takeaway: attention gets you not...

Abi Asija interviews Aleksandra Ceho, founder of Astrologer Royale, about building a unique niche at the intersection of astrology and entrepreneurship. While most astrologers focus on personal readings, Aleksandra has carved out a category of one by helping business owners use astrological insights to guide strategy, timing, and decision-making. Key takeaway: Having no competition is powerful, bu...

Abi Asija interviews H. Jackson Calame, founder of First Class Business, about the hidden dangers of scaling too fast and the leadership lessons that come from almost breaking your company. They dive deep into growth, delegation, hiring, and why founders often become the biggest bottleneck in their own business. Key takeaway: Fast growth without systems and leadership alignment creates chaos, not...

Abi Asija interviews Debbi DiMaggio, a 35-year luxury real estate veteran in the San Francisco Bay Area, on why most people still misunderstand how real estate actually works - especially in today’s market. She breaks down low inventory, bidding wars, and why homes can sell hundreds of thousands over asking, plus the critical difference between winning and losing in competitive deals. Debbie share...

Abi Asija interviews Troy Perkins, founder of Platinum 1911, about the hidden cost of being great at what you do. Built on referrals, reputation, and deep industry expertise, Troy’s business thrives without paid ads, but that same strength is now limiting its ability to scale. They break down how margins are made on the buy, not the sell, why knowing when to hold vs. flip can multiply profits, and...

Abi Asija interviews Anthony Guastella, a health and wellness coach based in Michigan, about building a purpose-driven coaching business while overcoming the biggest challenge most small businesses face: consistent lead generation. Anthony shares how his mission was shaped by a six-year battle with Lyme disease and how that experience led him to help others optimize their health through coaching,...

Abi Asija sits down with Alexia Hoffman, an entrepreneur who runs multiple ventures, including a rental portfolio, a business coaching practice, real estate brokerage work, and a small-town coffee shop. The conversation breaks down the real challenges of managing multiple businesses while trying to maintain time freedom, family priorities, and sustainable growth. Key takeaway: too many businesses...

Abi Asija interviews Joseph Rockey Jr., founder of Elite Business Cruises, about how to help sales organizations grow by improving team motivation, culture, and recruiting. Key takeaway: most sales problems aren’t caused by poor training - they’re caused by misalignment and lack of motivation. Joe explains how his company builds infrastructure for sales managers in industries like real estate, aut...

Abi Asija interviews Cherif Medawar, a commercial real estate investor and educator with more than two decades of experience, about the structures behind building large real estate portfolios and investment funds. From mixed-use historic properties in Old San Juan, Puerto Rico, to teaching investors how to legally raise capital, Cherif explains how the right structure can unlock exponential growth...

Abi Asija interviews Dave Denniston, founder of Generation Family Properties, about why many land investing businesses hit a ceiling around $3M in revenue and what it takes to scale beyond it. After growing his land flipping company past $3M annually, Dave realized that the traditional model of high-volume small and medium land flips creates operational headaches, rising marketing costs, and shrin...

Abi Asija interviews Joseph Edgar, founder of Loca, about building an app designed to help local small businesses compete with large chains by attracting more customers through cash rewards, user-generated content, and community-driven marketing. Instead of relying on traditional ads, Loca connects consumers and businesses on a single platform, where customers earn real cash for visiting, sharing...

Abi Asija interviews Mic Foster, founder of No Gifts Please, about building an experience-based registry platform that replaces traditional gift-giving for children’s birthdays and holidays. Instead of physical presents, parents can create registries for experiences like horseback riding lessons, museum memberships, sports camps, or even family vacations. Key takeaway: pooling small contributions...

Abi Asija interviews Arturo Paturzo, a land investor operating a $1.4M real estate business in the U.S. while living in Italy and serving as an active-duty Navy officer. Arturo explains how he buys undervalued land from motivated sellers and resells it to buyers looking for development or investment opportunities - often without ever visiting the property in person. They break down the three deal...

Abi Asija interviews Alexander G. Carrion, an immigration attorney running a boutique law firm, about the unique challenges immigration lawyers face today. With ten years in immigration law and seven years running his own practice, Alexander focuses on deportation defense, family-based petitions, and helping victims of domestic violence secure legal status and green cards in the United States. Key...

Abi Asija interviews Brian Swift, founder of Swift Sourcing, about how he built a lean, $3 million branded merchandise business in the United States with only two people by leveraging a remote operations team in the Philippines. The company operates multiple “for good” brands that combine profit with philanthropy while serving corporate clients across the United States. Key takeaway: The real leve...

Abi Asija interviews Larry Jarnigo from Land Exit Solutions about the evolving challenges of the land flipping business and why finding profitable deals is getting harder. Larry explains how he buys vacant land across the U.S. without ever visiting the property, using off-market acquisition strategies like direct mail, cold calling, and pay-per-click (PPC) advertising. While direct mail once drove...

Abi Asija interviews Gil Vaisman, founder of GoADU, about how his fifteen-person construction company builds accessory dwelling units across Los Angeles and the real constraints behind scaling a service business. With four million dollars in annual revenue and a goal of reaching eight million within three years, Gil breaks down the realities of building ADUs and running a growing construction oper...

Abi Asija interviews Dr. Mark Young, founder of Jekyll + Hyde Labs, about how consumer brands actually scale into major retail and media channels. Instead of focusing solely on advertising tactics, Mark explains that the real driver of growth is positioning a product around a clear problem customers care to solve. Key takeaway: People do not buy products; they buy outcomes. Mark shares how his age...

Abi Asija interviews Brandon Parker, founder of Land AI, about solving the biggest bottleneck in the land business: filtering serious sellers from tire kickers. While most investors focus on generating leads, Brandon focuses on what happens after the lead comes in and how to identify the twenty percent that actually convert. Key takeaway: the real leverage is not more leads, it is better qualifica...

Abi Asija interviews Nathan Shelby, founder of Shady Grove Properties, about building $83K in annual rental income through an unconventional real estate strategy: owning the land, not the headaches. Based in North Mississippi, Nathan has quietly built a portfolio of eight occupied units including a five-lot mobile home setup and three single-family homes. Instead of chasing large apartment complex...

Abi Asija interviews Lindsay Scherr Burgess, founder and “Moss Boss” of Green Wallscapes (https://greenwallscapes.com), about building a high-ticket, design-driven business in a niche most people overlook: preserved moss walls. From handcrafted studio production in South Florida to shipping large-scale commercial installations across the U.S. and Canada, Lindsay has grown the company to nearly $1M...

Abi Asija interviews Nathan Turner about building long-term income by purchasing residential mortgages at a discount. Instead of owning rental properties directly, Nathan focuses on buying first lien performing notes across the U.S., allowing him to collect steady monthly payments while staying out of day-to-day property management. Key takeaway: Cash flow and lifestyle freedom can be created thro...

Abi Asija interviews Dylan Bost, founder of Sunny HQ, a human-first WordPress hosting company built on one simple promise: fix it fast and take care of the customer like it’s your own business. They break down how Dylan grew to 450 customers with less than five percent churn in a market dominated by giants like GoDaddy, WP Engine, Kinsta, and Pantheon - without competing on price. Key takeaway: cu...