Honest Marketing

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) With its lightning-fast growth and engagement rates through the roof, TikTok is quickly becoming a must-have for businesses everywhere. But is it right for your brand? I'll take you through a six-question evaluation process to help you determine if TikTok is a viable platform for your business. From understandi...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) This is your chance to learn the secrets of writing a bestseller and how to use it as a powerful tool for building your brand. Rob Kosberg, the founder of Best Seller Publishing , joins us for an engaging discussion to share his expertise on creating a book that will captivate your target audience and reach new...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) The world of marketing is changing at an incredible pace, with new technologies emerging all the time. And ChatGPT is one of the most exciting and promising technologies of all.  But with all its potential, is it really the best option for your business? Is human-centered marketing still relevant in a world whe...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) This is the year you crush your content marketing game! With the right strategies in place and a strong understanding of how content works, you'll be able to take your business to new heights. This episode of Honest Marketing features a conversation with Krystal Proffitt, a content marketing expert specializing...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) It's a fresh new year, and we're ready to start strong! We're heading into a new year with new challenges and opportunities.  Questions about how to adapt to the changing marketplace are top-of-mind for many executives. Recession and uncertainty can make it difficult to stay focused on the future, but the best...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) As technology and globalization have advanced, so have our expectations for what a company should look like. If you're looking for some guidance about how much growth might be reasonable for your company over the next year, then this episode will be a helpful resource. I've put together important factors to con...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) The holidays are a great time for reflection and planning, so we're taking this opportunity to share some thoughts on making your business even better in 2023! There are many different paths to success for businesses, but we’ve highlighted the five things every company should consider when trying to improve its...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Instagram has become a major player in the social media landscape. It's easy to see why: Instagram has billion monthly active users; it's easy to use and share; it's visual and fun.  But how can you best use Instagram for your business? Check out this episode with Ruthie Gray, an Instagram expert, for a full br...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) It's time to stop selling the way you've always sold.  In today's world, people want relationships, not transactions. They want to know that they can trust what you say and that you have their best interests in mind.  In this episode, I'm going to share my takeaways from the book How to Sell the Way People Want...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) When it comes to running an ad campaign, there are two things you need: a good idea and a great execution.  But how do you make sure that your ads are profitable? We get some insights from Leo Ebbert, founder of Exact Click Digital , on creating highly effective ads. We discuss some of the best strategies for r...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Ready to learn more about marketing? Then get the latest trends and insights with these top ten marketing podcasts. We've done the hard work and put together this list of the best podcasts on marketing that you can't afford to miss. These podcasts cover a range of topics from marketing strategies to business gr...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) It's a simple equation: better branding leads to more sales. The truth is, you can have the best product in the world and great service, but if your company doesn't stand out in the crowd, it won't matter. Your business has to have a reputation that people will remember and associate with you. That's where bran...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Every marketing strategy needs good content. But if you don't have a deep understanding of who your audiences are and what they want, you could end up spending time and money making content that nobody reads.  This episode is all about finding your audience's pain points and how to use that information to devel...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Struggling to write sales copy that sells? You're not alone. It's a challenge for even the most seasoned marketers, and it's one of the biggest roadblocks to getting more leads, sales, and revenue. But we've got some proven strategies to help you get on track! In this episode, our guest, Brittany McBean, a conv...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Are you ready to take your brand to the next level? If so, you need to start a podcast. You don't have to be an expert to make a podcast that people want to listen to. You just need a few pointers, some inspiration, and the right tools. This episode is everything you could possibly want to know about podcasting...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) As a marketer, you probably already know that it's important to do business ethically. But if you're selling to churches or other organizations that have a strong ethical standard, you may feel like you're walking a tightrope. Finding the right balance between ethical and effective marketing can be a challenge....

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Facebook Ads are a great way to sell your products and services, but they can be tricky to get right. With all the changes in Facebook’s algorithm and all these iOS updates that can affect your ad performance, it’s easy to feel like you’re on a constant learning curve. So how do you keep up with all these and s...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) There are plenty of podcast hosting companies out there, but Buzzsprout has become a dominant player in the industry. They have become the go-to service for podcasters of all types, which is a testament to their service and brand. What are the things they've done to stand out? Can you use them as an inspiration...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) If you’re a business owner looking to grow, the one thing you can’t afford to overlook is SEO. But with all the changes to search algorithms and best practices, it can be hard to know where to start. It's not just about keywords and links anymore; it's about relevancy, user experience, and the overall quality o...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) We’re going to let you in on a secret: It's possible to grow your SaaS company without spending any money on marketing – and it’s definitely not as hard as it sounds. With the right tools, methods, and strategies in place, you can easily build a successful business out of the gate! To discover more about this,...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) When was the last time you were absolutely honest about your product or service without worrying about what your customers might think?  It's a hard question to answer. Of course, most of us have been there: trying to decide which angle to take with our messaging when we're trying to sell something. It's a toug...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) We'll just go ahead and say it: Honesty is the best policy in marketing. Sure, there are plenty of ways to be dishonest in advertising and marketing—and sometimes those methods are necessary for companies who need to make a quick buck and don't care about the consequences. But in general, being honest with your...