Honest Marketing

Business owners, do your numbers drive action or confusion? Let's navigate the landscape of essential financial metrics every agency should monitor, guided by our digital marketing veteran guest, Jon Morris. With a rich background founding EngineBI and Fiscal Advocate , Jon brings a wealth of experience to the discussion. Dive into his insights on how he steered his initial one-man startup to a 25...

As Black Friday approaches and the holiday shopping season gets into full swing, you may be weighing the pros and cons of running a Black Friday promotion for your business.  In this episode, I'll take you through my personal considerations as a business owner. I'll discuss whether Black Friday sales are customary in my industry, the potential profitability of such offers, and how my existing whol...

Amazon, the e-commerce giant, has become more than just a marketplace for products; it's a vast ecosystem of opportunities for businesses.  If you're looking to expand your brand and grow your business, understanding how to leverage the power of Amazon can be a game-changer.  Our special guest, Mike Begg, the CEO of AMZ Advisers, is no stranger to the Amazon game. He's helped over 300 brands and m...

Scaling a business is a challenging endeavor that requires a combination of strategic thinking, data-driven decision-making, and strong leadership.  In this episode, we'll uncover some essential considerations for businesses on the path to growth with my guest, Kurt Uhlir. Kurt is a serial entrepreneur and an experienced consultant, working with established businesses to help them sustain their su...

Do you ever feel like your marketing strategy is missing the mark? Well, on today's show, we have Amy Anderson, co-founder of Wild Coffee Marketing , sharing her insights on how to establish and grow predictable revenue and results. Amy Anderson takes us on a journey through the evolution of her company's target clients, the importance of strategy in addition to creative work, and the role of a fr...

When done right, a well-crafted sales email can open doors, build relationships, and ultimately lead to conversions. However, with inboxes flooded with messages, standing out and getting results can be a challenge. To shed light on this topic, I'm joined by Monica Badiu, a conversion copywriter with a unique approach to creating sales emails that resonate with audiences and deliver results. We div...

Seth Godin shakes things up in his book "The Dip" by suggesting that quitting can actually be a smart move.  It might sound counterintuitive, but this idea carries some serious weight in the worlds of business, marketing, and entrepreneurship. To dig deeper into this intriguing concept and see how it fits into our entrepreneurial journeys, let's talk about when it makes sense to call it quits, whe...

The world of marketing has changed big time in recent years. It's not just about ads anymore; it's about building strong, long-lasting relationships with customers. A key player in this change is demand generation. It's more than just getting leads; it's about sparking genuine interest in what you offer to boost sales. If you want to learn how to use this strategy for your own business, you're in...

Your brand's story isn't just about the products or services you offer. It's the narrative that differentiates you, resonates with your audience, and fosters customer loyalty. But crafting this narrative isn't always straightforward. What are the secrets to a compelling brand story that not only captures attention but also endures? Let's dive in and explore some essential tips to help you shape yo...

Imagine if there was a marketing cheat code that could unlock unlimited growth for your business. Sounds too good to be true? In today's episode, we’ll explore a powerful strategy that acts like a cheat code in the world of marketing – a strategy that can help you tap into potentially unlimited leads and prospects. Our focus will be on the art of forming partnerships with businesses that complemen...

Are you ready to master the art of crafting emails that don't just secure conversions, but also drive significant sales? Join me as I dive into the world of email mastery with Alex Melone and Andrei Marin, the Co-Founders of CodeCrew . Their insights have the potential to revolutionize your approach. From harnessing the power of A/B testing to understanding the psychology behind transforming reade...

If you're looking to expand your reach, boost your credibility, and build your personal brand, appearing as a guest on a popular podcast can be a game-changer. Today, we've got the fantastic Michelle Glogovac in the house – she's THE Podcast Matchmaker™, a top-notch publicist, and the host of the My Simplified Life Podcast . She's all about helping entrepreneurs, authors, and experts master storyt...

As the business world zooms forward in this digital age, face-to-face sales are now more face-to-screen. And guess what? B2B sales aren't trailing behind; they're riding the wave of change! In this insightful episode, I’m joined by none other than Sean Campbell, CEO of Cascade Insights , a leading authority in helping companies seize opportunities in the B2B technology sector.  With his wealth of...

Direct response marketing has completely changed the game when it comes to online buying and selling.  But at what cost?  Has the focus on tracking every click and optimizing conversion rates taken away from the true essence of marketing? In this episode, we dive into how direct response marketing has impacted the industry and whether it has actually ruined marketing as we know it. We discuss the...

Can Bud Light's marketing mishap tell us something about our own businesses?  Stick around because today we're diving into the marketing failure that caused Bud Light to lose its title as America's beer and experience a massive decline in sales. We'll talk about the beer brand’s infamous marketing campaign and how it wrecked its customer base. From neglecting existing consumers to aligning with co...

Launching a startup can be an exhilarating adventure filled with endless possibilities. You've got a brilliant product or service, a passionate team, and the burning desire to make a mark in the business world. But here's the reality check: no matter how innovative or groundbreaking your offering is, your startup might struggle to gain the traction it deserves if you don't have effective marketing...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Whether you're an entrepreneur, a professional seeking career growth, or simply looking to expand your social circle, mastering the art and science of networking can open doors to countless opportunities. In this episode, we're joined by Matt Fagioli, a successful entrepreneur with vast experience in sales, eve...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Owning a podcast production company, while also remaining hands-on with the content creation side of things, keeps the rise of AI platforms directly on my radar. The promise of productivity and enhanced outputs is exciting, but there are also significant risks of relying entirely on AI. And how can you, as a bu...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Are you looking to get your name out there and show off your expertise to a targeted audience?  Have you considered being a guest on other people's podcasts? It's a great way to reach a new audience and have a conversation with potential customers without coming across as too salesy.  But the big question is, h...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Are you working hard to grow your online audience but not seeing the results you want yet? This episode will discuss the three most efficient approaches to developing an online audience from the ground up. It's guaranteed to rapidly enhance your following, even if you're starting from zero. But that's not all....

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) A lot of people have heard of sales funnels, but may not really understand what they are or how they work. At its core, a sales funnel is simply a series of steps that a potential customer goes through before making a purchase. And when done right, a sales funnel can really streamline the entire process, making...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Want to know how to make your emails stand out in a crowded inbox and get your readers to take action? I've got some awesome email marketing tips that will help you increase your open rates, click-through rates and ultimately drive conversions! I’ll cover everything from creating attention-grabbing subject line...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Recently, I had the pleasure of sharing my entrepreneurial journey and perspective on podcasting with my good friend Mel Abraham on his podcast, The Affluent Entrepreneur Show . Mel is an amazing entrepreneur, author, speaker, and mentor, and it was an honor to be a guest on his show. We got deep into how impor...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) How do you position yourself in the market? Do you want to be known for being cheap, fast, or good? It's not an easy choice to make, but it's one that can have a big impact on how your business is perceived in the market. To help us understand this concept, we'll be taking a look at three different businesses w...

Subscribe and leave a comment over on the YouTube channel to join the cool kids club :) Building a healthy, sustainable business in today's economy requires more than just following the latest hype. It requires a deep understanding of timeless principles that have worked for successful businesses for decades. That's why in this episode of the Honest Marketing Podcast, we're diving into those princ...