Home Care U

Referral sources are the foundation of most large agencies' revenue. But as any experienced marketer will tell you, establishing these relationships has gotten more and more competitive. Here's how 3x home care marketer Gabrielle Pumpian is handling the challenge.  Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on L...

Having run a successful agency for ten years and serving as the president of Arizona's chapter of the Home Care Association of America, Krystal Wilkinson's passion is developing leadership talent. Join us as she sounds off on this very challenging aspect of home care agency management. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Conne...

Miriam Allred has spent five years interviewing hundreds of home care's top leaders. In 60 minutes, here's what she's learned from them—and what she says they're all doing similarly.  Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was produced by parkerkane.co

Rated the top local business in the state of Michigan, Enriched Life Home Care enjoys every agency's dream: their referral partners come to them. How did they do it? We're here to find out.  Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was produced by parkerkane.co

Kristin Beckholt is a home care success story—an RN who started her own agency, scaled it, and now helps other agencies do the same. Part of her secret is her laser-focus on caregiver experience and culture, starting with the moment they apply. Come here both sides of the story as we interview Kristin alongside her lead care professional, Stephanie Coursey. In this episode we discuss their Tik Tok...

Kristin Beckholt is a home care success story—an RN who started her own agency, scaled it rapidly, and now helps other agencies do the same. Part of her secret is her laser-focus on caregiver experience and culture, starting with the moment they apply. Come here both sides of the story as we interview Kristin alongside her lead care professional, Stephanie Coursey. Click the blue link on the left...

In part 2 of our series with MissionCare Collective, we’re here to talk about their Workforce Study, the seven caregiver personas it highlights, and the very specific way this information can help you upgrade your recruitment strategy. Download the report  free: https://www.missioncare.com/workforce-report-jan23 Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: car...

New data from MissionCare Collective paints a detailed picture of the parts of home care people that are tough to talk about—everything from racist requests by clients to caregivers being 3x more likely to experience anxiety and depression than the overall US population. Maggie Keen, VP of MissionCare Collective, is here to explain these findings and share ways that home care agencies can navigate...

Whether you plan to eventually sell, want to exit daily operations, or just want to get a good night's sleep now and then, you'll need to build up processes and leaders who can keep your agency going without you. Andrea Cohen, founder of Houseworks and HCAOA board member, is here to talk about how she successfully did it. Enjoying the show? Send me a text and let me know! Learn more abou...

How much should you pay a marketer? How much should you put into community advertising? How about online leads? Google ads? With all these decisions, it can be tough to decide where to put your marketing dollars. In part 2 of our series with the marketing experts from corecubed, we'll discuss how to go about making these decisions.  Enjoying the show? Send me a text and let me know! Learn mor...

"Marketing" is a broad term in home care that includes everything from community networking to web design to Google Ads. Every agency owner faces the decision of what to do themselves, what to hire an employee to do, and what to outsource completely to a contractor. The marketing experts from corecubed are here to talk about how to make these decisions. Enjoying the show? Send me a text...

Social media can be a core element of your marketing and recruitment success, or it can be a discouraging time suck that yields little or nothing to show. In this episode we go platform-by-platform and channel-by-channel to talk about which ones you should be on and which ones aren't worth your time. Spoiler: some of the big ones aren't worth it. Enjoying the show? Send me a text and let...

The episode for people who have repeatedly been told they need to be using video to market their home care agency, but don't know where to start.  Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was produced by parkerkane.co

Jesse Walters sees scaling home care agencies as a repeatable, predictable process if you understand the science behind it. Join us as we mine his knowledge from his time in executive leadership at TheKey and now as CEO of Hillendale Home Care. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This epi...

Culture is like a garden—something is going to grow whether you like it or not. It's your choice whether what grows is weeds or flowers. Listen in as Aaron Stapleton, longtime home care leader and CEO, breaks down his experiences and strategies for intentionally creating a great organizational culture. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswit...

Online lead sites can be expensive, and it's no use getting leads if you aren't converting them. Since these leads are typically sold to multiple agencies at once, it's a race to contact them first and it's all too easy for them to fall between the cracks. We're bringing on the experts from A Place For Mom to talk about the best ways you can convert more leads to clients....

Very few home care agencies succeed without at least some amount of online marketing in their mix. We're bringing on the experts from A Place For Mom to talk about the strategies you should know if you want to make the most of the dollars you're putting into online lead sites and other digital marketing. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: c...

Third-party billing is one of the most technical, opaque topics in home care—yet it's a critical part of business growth for thousands of agencies. We've found one of the industry's leading experts on how the various types of third-party billing work and he's giving a masterclass on moving into Medicaid billing, long-term care insurance, Medicare Advantage, and more. Enjoying t...

Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was produced by parkerkane.co

The HCP Benchmark Report, formerly the Home Care Benchmarking Study, is a 200-page report on operational benchmarks and trends for home care agencies. Did we mention members of our team used to run the study? We're here to give you the most important insights from this year's edition in 60 minutes. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswi...

A topic so important it merits a very nontraditional episode. We're bringing on Romi Gubes, CEO of Sensi.ai, to talk about why she feels so strongly that home care needs the help of artificial intelligence that she founded a company to make it happen. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam All...

How much should you be paying, how much should you be taking in compensation as the owner, and how should you go about setting pay scales? In this special episode with a panel of experts from the Home Care Association of America, we discuss all these questions and more.  Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on Linke...

Part two of our deepest of deep dives into scheduling with the scheduling master himself, Brett Ringold of A Long Term Companion. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was produced by parkerkane.co

If scheduling is like a Rubik's Cube, Brett Ringold is like that guy you knew in college who could solve it behind his back. Learn his secrets to optimize this very key part of your operations. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was produced by parkerkane.co

VA billing is one of the most technical, opaque topics in home care—yet it's a critical part of business growth for thousands of agencies. We've found one of the industry's leading experts on how VA billing works and making him tell us everything he knows. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on Linke...