Home Care U

In this episode, we dive into the AI breakthroughs that shaped home care in 2024 and explore what lies ahead for 2025. Dan, Spencer, and Victoria from Careswitch, share their perspectives on how generative AI has impacted the industry, from technological advancements to real-world results seen by home care owners using tools like Careswitch. Tune in to learn about emerging trends, practical tips f...

In this episode, Todd Austin, President and COO of Activated Insights, unpacks key takeaways from the 2024 Benchmarking Report and explores the evolving role of data in the home care industry. He highlights five critical metrics home care owners should closely monitor in 2025 to drive growth, improve care quality, and stay competitive. Todd shares actionable insights on where the industry still ha...

How do you reduce turnover and set new hires up for success during their critical first 90 days? In this episode, Bryan White, Co-Founder of Pre-Intent and a sales leader at Activated Insights, shares insights on why most turnover happens in this period and provides a granular week-by-week breakdown of effective onboarding strategies, from the first week to day 90— we’ll cover tailored touch point...

Without your caregivers, your agency doesn’t exist. So how do you keep them happy and engaged? Becky Reel, Founder of Reel Home Care Consulting is here to explain the magic of small, unexpected gestures—like surprising a caregiver with their favorite coffee or celebrating their work anniversary with a personal touch. We’ll also discuss how creating a culture where caregivers feel genuinely valued...

An applicant lifecycle can have anywhere from 5-20 touchpoints. While speed is important, it’s not always the answer. Brittany Kase of Carework returns to breakdown the applicant lifecycle, tools and channels that can improve the applicant experience, and common stages where applicants tend to drop off. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.c...

Indeed remains the top recruiting channel for home care, but the landscape of job ads is changing. Brittany Kase, an Account Manager at Carework and an expert in Indeed recruiting, spends her days immersed in Indeed. She helps home care agencies nationwide craft, manage, and optimize their job ads for better performance. Brittany is here to share her insider knowledge on navigating Indeed’s evolvi...

In part two with A Place at Home's co-founder, Dustin Distefano, we uncover the secrets to operational success in the home care From tactical strategies in finance, sales, recruitment, and care to coaching franchisees through plateaus, Dustin shares invaluable insights for long-term business growth. Tune in to learn how they’re setting up for success over the next decade and the challenges th...

In this episode, I sit down with the co-founder of A Place at Home to explore their journey from starting the business to building a national franchise. We dive into the key strategies that led to their success, the challenges they've faced, and their mission to embrace diversity. Plus, get a glimpse into what they’re focused on today and their exciting vision for the future of home care. Enj...

2025 is around the corner and year end planning quickly becomes goal-setting for the new year. Steve returns to talk about establishing goals and expectations for a new year—specifically, we'll highlight long-term sales goals, establishing and increasing rates, and tactics to help you close more leads. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswit...

It's Q4 and everyone should be thinking about year-end planning. Steve Weiss, CEO of Home Care Evolution, and industry recognized thought leader and sales expert is here to share what a successful year-end business plan should look like. We'll also talk about the upcoming election, policies and trends that will impact home care, and how to future-proof your business during these turbulen...

Lifetime Care at Home was one of the first non-medical home care agencies in the country to incorporate the CMS Quadruple Aim Value Based Care pillars into its care model. Guy Tommasi, former Managing Director of 13 years, is here to share how he captured millions in revenue by increasing cases, improving operations, and elevating company culture. Enjoying the show? Send me a text and let me know!...

In a highly saturated market, the coffee and donut method doesn’t stand a chance. Wayne Morgan, Owner of Amada Central NJ is here to share how he sold millions year over year as a home care marketer, leading him to start a home care business of his own. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred...

Virtual assistants are transforming some home care businesses, from recruitment to on-call support. Regina Asuncion, CEO of a leading virtual assistant firm, shares the honest truth about the pros, cons, and everything in between when it comes to outsourcing critical home care tasks. Whether you're curious about the cost-effectiveness or the challenges involved, this episode will give you a c...

John Neagle, Director of Sales at HomeWell Care Services of New Jersey is here to talk about how they built and manage a massive referral network. We'll unpack making lasting relationships, finding aligned incentives, generating a steady pipeline of leads, and evolving sales strategies with a growing team. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: care...

Lou Romano, Owner of HomeWell Care Services of New Jersey is here to talk about his two decades of growth, challenges, and success. We dive into the challenges he faced, key strategies for scaling, and the importance of building strong and dedicated team. We also cover financial tactics, managing burnout, and adapting to industry changes. This session offers valuable insights for anyone in the hom...

Home care operations and cashflow vary pretty widely depending on your payer mix. Justin Currie returns to talk about healthy margins and cashflow management for high dollar private pay clients. He’ll also discuss proper KPIs specific to private pay businesses. Get 70% off Justin's Grow Program by going to: https://masters-of-home-care.circle.so/checkout/home-care-mba-grow-QBHto Use the code:...

Looking to attract more high dollar VIP private pay clients? Justin Currie, Founder of WellSprings Home Care and Founder of Masters of Home Care is here to unpack key attributes, effective referral sources, and compelling messaging to attract VIP private pay clients. He’ll also share how to handle high pricing objections—come learn from a private pay expert. More resources from Justin: http://www....

You may be asking yourself, how much stress in home care is normal vs. unhealthy? Some days are harder than others, some weeks seem to drag on, and sometimes you're on the verge of a total meltdown. Jessica Nobles returns to talk about the very real case of burnout that all owners face at some point during their journey—and she opens up about her own case of burnout and how she overcame it. ...

Home care scheduling often gets compared to jigsaw puzzles or a chess match or sometimes pure chaos. Juggling shifts, managing evolving clients needs, balancing caregiver availability…it’s an ongoing struggle for every agency. Jessica Nobles, Founder of Home Care Ops is here to help you bring order to the chaos by teaching her method: structured scheduling.  Enjoying the show? Send me a text and l...

There are a 100 ways to slice and dice business revenue. Dana Charumbira is back to give insight on analyzing revenue, how to calculate and monitor margins, and common pitfalls when it comes to overhead costs. She'll also cover tips for long-term revenue management and budgeting that works. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Conne...

Establishing the proper payment terms and invoicing frequency impacts all downstream revenue and cashflow. However, many agencies are doing it wrong. Dana Charumbira, Managing Director of The Home Care CPAs, is here to set the record straight and detail out small billing improvements that will help you scale revenue faster. Connect with Dana Charumbira on LinkedIn . Enjoying the show? Send me a te...

Home Care U is brought to you by Careswitch. Co-Founder and CEO of Careswitch, Ilya Vakhutinsky is here to share his founder story, why we went all in on AI, and his vision for the future of home care. Connect with Ilya on LinkedIn: https://www.linkedin.com/in/ilyvak/ Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn...

Home care competition is heating up nationwide because we all know… the demand is skyrocketing. Aaron Marcum returns to talk about four proven strategies to separate yourself from the rest. We’ll dive into attracting and retaining talent, optimizing internal systems and processes, integrating technology, and gaining business control while also delegating to your team. Enjoying the show? Send me a...

He operated an agency for 7 years, it sold and became publicly traded. He founded Home Care Pulse, it resulted in a 10x exit. He recently guided an independent home care business to 4x their revenue in less than 24 months. You could say he knows what he’s doing—Aaron Marcum joins Home Care U to talk about how your home care business will never grow beyond your thinking and why that matters. Enjoyi...

Is your home care brand getting lost amongst your competition? Is your branding material attracting new clients and caregivers? These are the types of questions you should be asking yourself—but also, Adam Corcoran, branding expert is here to help you answer. Listen to learn things like what branding material actually matters to when to consider rebranding your home care agency. Enjoying the show?...