Home Care Hindsight

Jeremy Fuller, a digital marketing expert with 23 years of experience and founder of Grow Senior Care Marketing, shares actionable insights for home care agencies.    In this episode, you'll discover: 1. The ChatGPT Surprise: How a client found their agency through ChatGPT—without it being a marketing goal. 2. The $500 Mistake: Why most home care agencies waste 80% of their Google Ads budget (and...

Jensen Jones, CEO of Home Care CEO, opens up about the surprising mindset shift that reshaped his entire business model from an "exclusive" high-revenue think tank to a values-driven, mission-aligned community. In this candid conversation, Jensen and host David Knack explore how aligning personal values with business decisions can radically improve culture, retention, and growth. Jensen reflects o...

In this episode of Home Care Hindsight, host David Knack welcomes Chuck Bailey, founder and CEO of True North Holdings, to discuss the realities of being a small business owner in the home care industry. With decades of experience as a corporate executive, franchisee, franchisor, and now a service provider to franchisees, Chuck shares invaluable insights on the challenges of entrepreneurship, the...

Jeremy Meng, owner of Always Best Care, Jacksonville, tells host David Knack his biggest leadership mistake: assuming others think and operate like him. As an Air Force vet and federal agent, he brought unspoken expectations into home care, causing confusion with clients and caregivers. Fixing this changed how he onboards, trains, writes contracts, and leads. Jeremy also embraces AI (Claude, Zinga...

JM and Michelle Simmonds join David Knack alongside Alex Veach of Agenda Health for a behind-the-scenes look at the journey from startup founders to successful sellers—and what came next after the deal closed. What began as a small home care agency eventually grew into Clear Path Home Care, a multi-location operation serving rural communities across Texas and Colorado. Rather than chasing large me...

Nick Bonitatibus, founder of Digital Champions, joins host David Knack for a wide-ranging conversation about how AI is transforming the way entrepreneurs think, work, and operate their businesses. Rather than focusing on flashy tools or futuristic predictions, Nick shares practical examples of how he uses AI every day to eliminate repetitive work, document processes, and create systems that scale....

Lisa Hall, owner of Griswold Home Care, joins host David Knack to share how she scaled her home care agency from under 1,000 weekly hours to more than 2,000 hours while avoiding staff burnout. With a background in engineering and automotive quality systems, Lisa explains how operational discipline, SOPs, and AI-powered scheduling transformed her agency's growth trajectory. She shares the story of...

Rachel Gartner, CEO of Carework, joins host David Knack to discuss the state of recruiting in 2026. Rachel shares her big mistake of running the old 2025 playbook where relying on free Indeed job postings and scheduling interviews caused massive inefficiencies. She explains how using AI to automatically schedule interviews actually caused her recruiters' live phone time to plummet. Instead of play...

Tiffany Dutcher joins host David Knack to unpack the leadership blind spots that quietly drive burnout in home care. After spending 15 years in the industry as an agency owner, franchise business coach, and now author, Tiffany shares the core lesson behind her new book, The Unfiltered Truth About Home Care: most owners are trying to scale businesses without first understanding themselves. The conv...

Emily Isbell, founder of 24/7 Solutions, joins host David Knack to discuss her career-defining mistake: assuming that strong leadership could compensate for weak management. After nearly ending her home care career due to burnout, Emily realized that passion and vision alone cannot sustain a growing agency. She opens up about learning to build systems, establish KPIs, and empower team members to b...

Stephen Tweed, CEO of Leading Home Care and Founder of the Home Care CEO Forum, joins host David Knack to discuss his biggest career regret: choosing to build a solo practice instead of a scalable company. With over three decades in the industry, Stephen explains why "working on the business" rather than "in the business" is the key to long-term survival and impact. The conversation covers Stephen...

In this episode of Home Care Hindsight, host David Knack sits down with Sarah Barker, owner of Senior Care Sales Solutions, to discuss the balance between growing a home care business and managing personal priorities. Sarah shares insights from her journey, including her big mistake of attending too many networking events at the expense of family time and how she's learned to optimize her efforts....

Steven Gonzalez, CEO of HealthView Home Health and Hospice, joins David Knack to demystify the complex world of home health and how it intersects with home care. Steven shares how he overcame the "referral problem" by realizing it was actually a payer mix and contract challenge. With a focus on patient-centered care that has earned his agency a top-25 national ranking on Fortune's Best Small Workp...

Bob Roth, co-founder and managing partner of Cypress Home Care Solutions, joins host David Knack to discuss the painful mistake that nearly sank his agency: letting empathy override good business sense. After building a successful home care brand in Arizona, Bob recounts how he held onto a toxic C-suite leader for too long because of compassion, leading to a 20-person turnover in just three years....

Nancy Gillette, Chief Growth Officer at Pocket RN, joins host David Knack to discuss her career-defining mistake: never promoting herself or building a personal brand despite accomplishing extraordinary things. With over 20 years in home care and home health, Nancy opens up about how she quietly won for two decades, letting her companies' successes overshadow her own contributions, and how that li...

Diana Tucker, co-founder and President of Private Home Care, joins host David Knack to share the hard-learned lesson that reshaped how she leads her multi-state home care company. After 11 years of growth from St. Louis into Illinois and Kansas, Diana opens up about her  biggest mistake: tolerating underperformance for too long because people were kind, loyal, or simply because she didn't want to...

Angelo Spinola, the "attorney for the home care industry" at Polsinelli, joins host David Knack for a candid conversation about the legal landmines buried in the home care business. A former caregiver himself, Angelo brings a unique, empathetic perspective to the complex web of regulations that providers face. He reveals why compliance isn't just about avoiding lawsuits, it's about protecting your...

Melanie Stover, founder of Home Care Sales and the only OT-led sales training firm focused on home health, hospice, and in-home care, joins host David Knack to break down one of the most persistent mistakes in the industry: confusing activity with productivity. Melanie explains why many agencies hire a marketer, hand them a territory, and expect referrals to magically appear without giving them a...

Sandi McCann, founder of HomeCare of the Rockies and now an EOS implementer, joins host David Knack to share her journey from burnout to building a business that could thrive without her.  Sandi opens up about her biggest mistake as a founder: trying to do everything herself for nearly a decade holding onto control out of perfectionism and fear, until she physically, emotionally, and spiritually b...

In this episode of Home Care Hindsight, David Knack sits down with Sara Wilson, CEO and President of Home Assist Health, to discuss her lifelong journey in home care and the biggest lesson she's learned while scaling her organization. Sara shares her unique origin story, raised in the industry as her parents helped establish one of Arizona's first Medicaid waiver agencies, and how she eventually f...

In this special solo episode and inaugural "book club" format, David Knack shares his journey from problem-solver to coach as his team at Zingage grows from one person to six. Facing the transition from customer-facing sales to internal leadership, David opens up about his struggle with being the "smartest guy in the room" and how The Coaching Habit by Michael Bungay Stanier transformed his approa...

Yvan Castilloux, Co-founder and CEO of Augusta.care joins host David Knack to discuss the fundamental challenges of recruiting in home care. Starting his journey in 2022, Yvan shares how discovering the "broken" applicant experience where half of potentially good candidates are confused and disengaged. This phenomenon motivated him to build solutions.  He argues that solving home care's staffing p...

Adam Sall, President and Co-founder of Advantage Pointe Home Care, joins host David Knack to discuss how his agency transitioned from traditional private duty care to becoming a vital partner for value-based healthcare entities. Drawing from his background on Wall Street, Adam explains the mechanics of risk-sharing models like MSOs and ACOs and how home care can save these organizations millions b...

Lisa Fausey, owner of 3 Home Helpers Home Care franchises, joins host David Knack to discuss her employee-centric approach to building a thriving home care business. Lisa shares how she shifted her focus from simply driving revenue to creating a culture where caregivers feel valued, heard, and supported. She opens up about her biggest early mistake, waiting over a year to hire her first office emp...

Mordechai Wolhendler, CEO of GlattHealth Consulting Group and co-founder of the Home Care Show, joins host David Knack to discuss the complexities of scaling a home care business across different regions and the hard lessons learned along the way. Mordechai shares his experience expanding an agency from upstate New York into New York City, revealing how assumptions about "copy-paste" growth can le...