Highway to Sell: Amazon PPC Insights

This week we've switched the podcast up a notch. With Tom away and George Meressa at various events our head of marketing Sarah Lamb gave George the challenge to talk to as many interesting people at the events he's been attending as possible. This is the first of a number of podcasts following that challenge through. George sat down with Clayton Aitchison, ambassador for Carbon6 and went into det...

This week we are discussing what trends to expect in 2023 To look forward we have to look back at the trends that we saw this year. They are often an indicator of what to expect next year. We will also take into consideration the external factors that are coming into play more this year. Looking back at 2022: In 2022 we saw considerable growth within the Amazon marketplaces globally with new marke...

This week we are discussing ​​​​​​​​​​​​how to turn around a decreasing conversion rate. Starting with the basics: What is a conversion rate and why is it so important? What does it mean when a conversion rate is decreasing? What factors affect a conversion rate? How can you influence these? Into the detail: What else is linked to the conversion rate when looking at a campaign? How do competitors...

This week we are discussing how to do competitor research & analyse the market Starting with the basics: What is competitor research and analysis and why is it important to do? What is the difference between competitor research on amazon vs traditional competitor research and analysis? Why is it worth doing Amazon specific competitor research? Into the detail: What features are there directly...

This week we are discussing how to take advantage of the brand metrics console on Amazon advertising. Starting with the basics: What is the brand metrics console and where can you find it on the Amazon Ads platform? Is this only available for PPC or also DSP ads? What key metrics are easy to find here? When would a seller be likely to find this area of the platform most useful? Into the detail: Wh...

This week we are discussing how to forecast sales on Amazon. Starting with the basics: What is a sales forecast and how are they useful? What tools are there within the Amazon platform to support sales forecasting? Tom Are there any external tools that are also worth considering when looking at forecasting sales? What external factors need to be considered when forecasting sales? Into the detail:...

This week we are discussing our experiences with audio ads on Amazon DSP Introducing Amazon DSP for those who don’t already know what it is: What is Amazon DSP and under what circumstances is it most helpful to businesses and brands? What types of ads are offered by Amazon DSP advertising? Moving on specifically to audio ads on Amazon DSP: Where are audio ads on Amazon DSP found? Why should you co...

This week we are discussing how to make an Amazon storefront that people want to visit. Starting with the basics: What’s the difference between a store front and a listing or search page? What is your storefront for? Are there different purposes and usage scenarios for it? How can it be useful to a business or brand? And how does that translate into usefulness for customers? How to get started wit...

Hear all about the best ways to manage, handle and process your Amazon sales from advert to delivery with this top-tier panel discussion on international selling and logistics. With special guests, Nick Penev from Hello Tax, Jana Krekic from YLT Translation and Pearl Ausch from Frisbe. During this session, you will learn some of the most effective approaches to handling common challenges such as i...

This week we are discussing what’s coming up in Q4 and whether it is too early to launch PPC for Xmas 2022… What’s in the events calendar for this quarter? Halloween Bonfire night (UK) Thanksgiving Black Friday Cyber Monday Christmas New Year January Sales What other events should I be considering that Amazon have in their events calendar and how do I find their calendar of promotional events to g...

This week we are discussing techniques that ensure PPC advertising doesn’t damage your organic sales. We define organic sales vs PPC advertising sales. How do you distinguish where the sales originated from? Where can you find this data within the Amazon platform? What can cause your organic sales to clash with your PPC advertising? Can you really damage organic sales? Or is this just a myth? And...

Have you ever thought if I hear that question one more time I’m just going to scream? Well this week we are discussing the 15 things about Amazon selling we’re tired of hearing?  So that if you come across these key questions you can send them to this podcast and they can get all the answers to the 15 most common questions about Amazon advertising that are likely to come up… Are Amazon ad cam...

In this episode we explore everything keyword research.  What are keywords and why do they matter? What tools are built into the Amazon Ads platform that will help identify appropriate keywords for my product? What third party tools work well for doing keyword research? (H10 etc) and what are their limitations. How much does SEO and a good product listing have an effect on placement vs keywor...

This week we are discussing what the Amazon honeymoon period is and how you can make the most of this period. What is a honeymoon period? How long does it last?  And is that the same for all brands and across both PPC and DSP? Why is understanding this period of time so important? How can an advertiser benefit from this?  What should they be doing during this time to make the most of it?...

This week we discussed what we learned from Amazon prime day 2022. Every year we prepare well in advance, and after each, we review what went well and what didn’t quite go as well as we expected so that we know for next year and other prime-related events what we could improve on. For those of you who missed prime day, didn’t have a Prime account and therefore didn’t realize this opportunity exist...

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and Ronald Katamba. We are back with another instalment of Highway to Sell where we discuss key topics and experiences with our in-house advertising team. In this week's episode, we are going to deep dive into what makes for a great bid strategy. The key topics covered in this episode are as follows:  What...

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and Ronnie Katamba. We are back with another instalment to our Highway to Sell series where we discuss key topics and experiences with our in-house advertising team. In this week's episode, we are going to deep dive into preparing for Amazon Prime Day. Amazon Prime day is the biggest online retail holiday of th...

Elizabeth Greene is the co-founder of Junglr Agency – an Amazon PPC optimization agency. Today Elizabeth is joined by George Meressa the founder of Clear Ads and together they discuss various aspects of PPC advertising optimisation. You can also find many other optimisation tips on the Clear Ads blog: https://clearadsagency.com/blog

Learn from industry experts Lazar Žepinić from Sellers Alley, Destaney Wishon from Better AMS and Michael Erickson-Facchin from Ad Badger This webinar is designed for Amazon Sellers to deep dive into metrics that can help drive Amazon sales through advertising. Learn what metrics are key for making the right decisions based on the business goals that you have along with many tips and tools that ar...

We are back with another instalment to our series ‘PPC roundtable’ where Clear Ads’ own expert account managers discuss all things Amazon PPC and uncover our best insights to help sellers make the most of their advertising. In this week's episode we will be discussing TACoS, ACoS and other KPI metrics, so let's jump straight into it. What are TACOS & ACOS and KPI's How these stats affect the w...

Get ahead of the crowd this week and pick up tips, tricks and trends that will help you with your Amazon advertising strategies. On this weeks episode we delve into the detail on: Costs of advertising - How can you buck the trends? PPC trends New ad types and what's working well Video ad tips Best tools for ad management Good Audits vs Bad Audits - How can you tell the difference Grab our ebook gu...

On this week's episode we welcome Jon Tilley CEO of ZonGuru and a previous Amazon seller. Jon began his entrepreneurial journey in 2014 when he launched multiple private label brands on Amazon, which were all successful. He then went on to co-found ZonGuru, an Amazon FBA tool suite to help sellers achieve the same success. In this episode we discuss: Journey of Zonguru Discussion of ZonGuru and th...

Yoni is the CGO & Co-Founder of GETIDA. Yoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with billions of do...

In this week's episode, we welcome Nick Penev, Partnership Manager at Hello Tax, a VAT Compliance company for eCommerce and online sellers. Hello Tax helps people to put their VAT compliance on Autopilot with their All-In-One VAT solution as well as taking care of VAT Registrations and VAT Filings. As Amazon sellers all have to handle VAT in one way or another, Hello Tax work with Amazon sellers t...

In this week's episode, we welcome Emma Tamir, co-founder and CEO of Marketing by Emma, a company that has helped over 1,000 businesses from around the world boost their sales and build their brands online. Marketing by Emma helps sellers with all things e-commerce. This includes Amazon listing creation, optimisation and storefront content, Walmart listing copy and many more. Alongside this, they...