Highway to Sell: Amazon PPC Insights

Welcome to episode 72 of our Highway to Sell podcast! This week join our hosts Tom and Tara as they dive deep into the complexities of Amazon Advertising Analytics. Through expert discussion, they unravel the significance of analytics in crafting successful advertising campaigns, the intricacies of attribution modeling, and how brands can extract actionable insights to stay ahead in the competitiv...

Welcome to this week's episode of Highway to Sell! This week Tom is joined by Levi Mendal, one of our brilliant Account Managers at Clear Ads. Today's episode will be taking a deep dive into DSP with a focus on insights for enterprise brands. Amazon DSP offers enterprise brands advanced targeting and audience segmentation capabilities, enabling precise audience targeting for ad campaigns....

Welcome to this week's episode of the Clear Ads Podcast, "Highway to Sell," where we dive deep into the intricacies of global expansion and the multifaceted world of advertising strategies for enterprise brands on Amazon. Hosted by Tom Waghorn, with special guest Morgan Gillam, this episode is a treasure trove of insights for brands looking to broaden their horizons and conquer inter...

Welcome to the Clear Ads Podcast Highway to Sell. In this week's episode, we delve into the world of Amazon selling and e-commerce strategies, through our special guest Leslie Hensell's expertise and her new book, "The Amazon Incubator." Join our hosts Tom Waghorn and Leslie Hensell as they explore the intricacies of selling on Amazon, tackling topics from overcoming common challenges to mastering...

Welcome to the Clear Ads Podcast Highway to Sell, this week we will be exploring the capabilities of Amazon's Demand-Side Platform (DSP) and how enterprise brands can utilize it to drive targeted, programmatic advertising campaigns across various channels within and outside of Amazon. Join our hosts Tom Waghorn and Helen Robinson to discuss this topic. This episode focuses on these key points: The...

Welcome to our podcast Highway to Sell! This episode is the first in our new series for setting enterprise brands up for success. Today we are hosted by Tom Waghorn and joined by our own Heleb Robinson and Maxim Gennari. Here is what we covered in today's episode: Amazon's Role for Big Brands: Examining why Amazon is a crucial platform for big brands and how their experience differs from s...

Welcome to our podcast Highway to Sell, where we provide all you need to know about Amazon advertising. This episode is hosted by Tom Waghorn and our special guest Mina Elias. Today we will be covering how to prevent your PPC campaigns from cannibalising. Controlled Testing of PPC Campaigns: Implement controlled experiments by selectively enabling and disabling PPC for certain products to understa...

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about Amazon advertising. This week is hosted by our own Tom Waghorn and Sarah Lamb. In this episode, we discuss an unconventional topic and put high-street brands on the hot seat. Here is what we covered in today's episode: UK brands' presence on Amazon was the main topic. Major UK supermarkets are not present o...

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about all things Amazon advertising. This week is hosted by our own Tom Waghorn and Tara Anderson. In this episode, they will discuss how to fix an Amazon campaign with too many keywords. What keyword topics were covered: Understanding the Consequences of Too Many Keywords Conducting a Keyword Audit and Analysis...

Join us for a virtual event where we will dive deep into the world of digital advertising on Amazon DSP. This event is for experienced marketers who use paid advertising but may or may not have had exposure to Amazon's DSP platform, this event is packed with valuable insights and strategies to help you understand the benefits of Amazon DSP and also to help you succeed with your advertising goals....

Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seaso...

Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seaso...

Welcome to the Clear Ads Podcast: Highway to Sell! I’m Sarah Lamb and today I am joined by Surafel Mindal.  This week we discuss the importance of streamlining Amazon operations for success. We will cover various strategies and tips for streamlining your Amazon operations through automation and outsourcing. Here is some of what we covered in this episode: What are the main challenges and pain poin...

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn & Morgan Gillam. This week we are discussing what signs you need to look out for that suggest you need help with your ad budgeting. Here is what will be covered in today's episode: What are the common challenges and complexities of ad budgeting for sellers? What are the most common mistakes sellers make when...

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and our special guest Dustin Wassner. This week we are discussing all things API from Amazon Marketing Cloud to Marketing Stream. Dustin Wassner is an AdTech developer for Better AMS. He is in a unique position to provide valuable insights as he has been both a brand owner and an advertising account manager. He is h...

Welcome to the Clear Ads podcast Highway To Sell. This week we are joined by Tom Waghorn and our Head of Marketing Sarah Lamb, to discuss omnichannel marketing. This week they will be discussing what works well with omnichannel advertising and marketing and how you could implement this strategy. What is omnichannel advertising, and how can it be used effectively with Amazon advertising? How does o...

Welcome to the ClearAds podcast Highway to Sell! This week we are joined by our brilliant team members Tom Waghorn and Morgan Gillam. Today they will be discussing how you can approach brand positioning and building brand awareness. Some of the content covered in this episode is: What is brand positioning, and how does it differ from brand building? Why is brand positioning important in Amazon adv...

Welcome to our podcast Highway to Sell! This week you will be hearing from Tom Waghorn and our guest Levi. In this episode, we will be talking about different approaches to surviving summer and its seasonality trends. Here is a sneak peek of what we covered in this episode: How does seasonality impact Amazon advertising, and what strategies can advertisers use to adapt to seasonal trends? What are...

Welcome to the Clear Ads podcast Highway to Sell. In this episode, you will hear from our Head of Training Tom Waghorn, and our Head of Sales George Roberts. Today we will be discussing how you can best prepare for the upcoming Prime Day and what to expect.  Here are a few of the topics we will be covering in this episode: What are the key features of Amazon Prime Day that advertisers should be aw...

Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn, Helen Robinson, and Morgan Gillam. In this episode, we will be discussing what went well in Q1 and how you can prepare for the upcoming Q2 holidays. Here is a snippet of what was covered: Budgets - Do you want to increase and reduce prices for sales? Do you want to spend more on specific products b...

Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn and our brilliant guests: Aaron Moreno, Brent Zahradnik, Destaney Wishon, and Sean Smith. In this episode, we will be discussing 7-figure selling on Amazon, and how you can take your business from 5 figures to 7. Here is a snippet of what was covered: What is it that sets a 7-figure seller apart fro...

Welcome to the Clear Ads Podcast Highway to Sell. You’re here with Tom Waghorn, Tara Anderson, and Alex Pugh. This week we are discussing how to improve your TACOS in a world where PPC costs are rising! Here is a quick overview of what was covered: TACOS what is it? Why is it important? And how does it relate to PPC? Why are PPC costs going up? Is TACOS the right thing to be looking at when consid...

Highway to Sell podcast hosts, George Roberts and Helen Robinson, discuss the cannibalization of organic sales when evaluating PPC and DSP spending for advertisers. They advise advertisers to consider their goals and determine how much they want to spend on advertising and how aggressive they want to be to get into the top spots. And so much more! Listen to the episode for some great insights and...

Welcome to the Clear Ads Podcast Highway to Sell. You’re here with Tom Waghorn, Head of Accounts at Clear Ads. As some of you know I’ve been away for a while, but now I’m back bigger and better than ever. This week we are continuing with our guest series with George Meressa and two amazing guests, Rich Goldstein and Shawn Hart. Rich Goldstein is a patent lawyer and focuses on IPO protection and tr...

This week on highway to sell we talk all things inventory, influencer and income. By that I mean we have Lee Loree from Seller Investigators joining us to share with you why it is important to manage your inventory and how you can get money back when inventory gets lost in the process. What a great way to gain some income back that you would otherwise have lost or given away.  If you want to...