Highway to Sell: Amazon PPC Insights

Reddit appears in 68% of all AI search responses. It accounts for 46.7% of what Perplexity cites and 21% of Google AI Overviews. Google pays Reddit $60 million a year for real-time data access. And AI uses upvotes as a proxy for verified facts. In this episode, I break down why AI trusts Reddit more than your website, and how one seller got their product cited by ChatGPT within 24 hours of posting...

Amazon just released the open beta for their Ads MCP Server. This is infrastructure that lets AI agents directly manage your advertising campaigns. Not AI helping with ads. AI running ads. In this episode, I break down what the MCP Server actually is and why it matters. MCP (Model Context Protocol) is an open standard that lets AI agents interact with software platforms through natural language. A...

Amazon DSP had a credibility problem. Brands would spend $10K+, see incredible ROAS on the dashboard, pause campaigns, and sales stayed exactly the same. The attribution was lying, and everyone knew it. So they quit. They were right to. In this episode, I break down exactly why DSP attribution was broken and how phantom conversions happened in the first place. Then I cover the three major upgrades...

Brands spending over $100,000 per month on Amazon PPC don't scale by raising budgets or bidding higher. They use six specific strategies that most sellers never implement. In this episode, I break down the exact tactics we see in every high-spending account we manage. Search term isolation to stop waste from funding your winners. Dayparting to spend only during high-conversion hours with the s...

Amazon raised FBA fees on January 15th, 2026. If you haven't adjusted your PPC strategy since then, your campaigns that look profitable on the surface are probably bleeding margin right now. In this episode, I break down exactly how the $0.08 fee increase combined with rising CPCs has changed your break-even ACoS. That 28-30% target you've been running? It's not profitable anymore, and...

On January 11th, Google announced the Universal Commerce Protocol at the National Retail Federation conference. AI agents can now complete purchases without customers ever visiting your website. No redirect, no checkout page. Just "buy this" and done. Google partnered with Shopify, Walmart, Target, Etsy, Wayfair, Visa, Mastercard, Stripe, and PayPal to make this happen. The infrastructur...

Google quietly rebuilt Google Trends with Gemini AI built directly into it. It launched on January 14th, and it makes most paid SEO tools look overpriced. In this episode, I walk through exactly what changed and why it matters. The new Google Trends surfaces keyword opportunities automatically, compares up to 8 trends at once, and classifies search intent for you. That last part is huge. Google is...

Google Analytics can't see AI bots. Neither can Ahrefs. So we installed server-side tracking on our website and recorded every AI crawler that visited in 24 hours. ChatGPT, Meta AI, Amazon Q, Claude, TikTok AI, and more all showed up. GA4 caught none of it. In this episode, I break down why GA4 is completely blind to AI bot traffic and why that's not something a setting change can fix. I a...

Most Amazon sellers guess what to put in their listing images. That guesswork is costing you conversions, organic rank, and ad efficiency all at the same time. In this episode, I walk through a data-driven method to identify the exact image problems stopping customers from buying on your Amazon listings. Using a tool called Keplo, you can scrape your reviews, competitor reviews, customer questions...

When should you pause keywords on Amazon PPC? Most sellers pause too early and destroy their organic rank without realizing it. In this episode, I break down the 5 rules you need to check before pausing any keyword in your Amazon ads campaign. The click threshold (it's not 10 clicks), why you need to compare conversion rates before you kill, how to identify the actual job of each keyword, why...

Are you wasting 20-40% of your Amazon ad budget on searches that will never convert? Negative keywords in Amazon PPC fix that problem, but only if you use them correctly. In this episode, I walk through everything you need to know about negative keywords on Amazon. How to find them in your Search Term Report, the difference between negative exact and negative phrase match, how to build a master ne...

TikTok is quietly blocking seller-fulfilled orders while Amazon rolls out a 15% discount specifically for TikTok sellers. Coincidence? Not even close. In this episode, I break down the new TikTok-Amazon fulfillment pipeline that nobody's talking about. What's actually happening behind the scenes, Amazon's new MCF Preferred Pricing ($1 credit per unit, up to $50K annually), the real mat...

Amazon Creative Studio is a free AI-powered tool built directly into your Amazon Ads console that transforms basic product photos into professional lifestyle images, videos, and animations—without hiring an agency or learning design software. In this complete tutorial, you'll learn how to access Creative Studio, use its three core features (Image Generator, Video Generator, and Creative Agent...

Everyone knows Amazon Rufus. Almost nobody understands COSMO, the algorithm underneath it that actually decides which products get recommended. In this episode, I do a deep dive into Amazon's AI search system. COSMO (Common Sense Knowledge Generation and Serving System) processes 275 million queries daily, building massive knowledge graphs that understand shopping intent. Rufus queries those g...

Just wrapped an incredible podcast episode with Jasim, the visionary behind a $100M/year Amazon brand—starting from selling college textbooks at 15 to now acquiring, scaling, and partnering with top e-commerce brands. Here are 5 game-changing takeaways from our conversation:  From Arbitrage to Acquisition Jasim started by flipping textbooks, then scaled to wholesale, and now buys and partners with...

Want to turn your Amazon side hustle into a 7-figure brand?  In this episode, Ben Leonard shares how he built a  $6M/year Amazon brand  and successfully exited it—plus his top strategies for thriving in today’s competitive e-commerce landscape.   Key Takeaways:  How Ben stumbled into Amazon FBA (hint: he thought only Amazon sold on Amazon!)  The  #1 mindset shift  that helped him outcompete rivals...

  Struggling with rising tariffs and supply chain chaos?  You’re not alone. In this must-watch episode,Patrick Maioho—a sourcing expert with decades of experience—reveals how to:   Navigate tariffs  without losing profitability   Find reliable manufacturers  in Vietnam, India & beyond   Negotiate with suppliers  to offset costs (without breaking rules)   Pivot to new markets  like the EU &...

Welcome back to another episode of the  Clear Ads Podcast: Highway to Sell ! In this episode, we sit down with  Joshua Okungbaiye , a Meta Ads expert who’s worked with giants like  Nike, Just Eat, Monday.com, and the Financial Times .   Key Takeaways from This Episode:  How Josh went from university to running ads for global brands  The power of TikTok for organic reach (his first post hit  14K vi...

  Ever wondered how some of the biggest names in Amazon FBA got their start?  In this episode, we sit down with  Bradley Sutton , a legend in the e-commerce space, to uncover his incredible journey—from humble beginnings (including sleeping in a rental car during a conference!) to becoming one of the most trusted voices in Amazon selling.   What You’ll Learn:  How Bradley  stumbled into e-commerce...

In this episode, we sit down with Vanessa Hung, the brilliant founder and CEO of Online Seller Solutions and a community ambassador for Carbon6. Vanessa is a true pioneer in the e-commerce space, known for her deep expertise in Amazon’s backend, catalog optimization, and her ability to predict industry trends before they go mainstream. From her groundbreaking insights on optimizing listings for Sp...

In this week’s episode, we sit down with  Vincenzo , the founder and CEO of  Ecomcy , a full-service agency helping brands dominate on Amazon, Walmart, and TikTok. With a fascinating background in aerospace engineering and a stint at Rolls Royce, Vincenzo shares his incredible journey from designing airplane engines to building a thriving e-commerce empire.   Key Takeaways: How Vincenzo transition...

In this episode, George from Clear Ads chats with Brandon from Fulfillrite. They explore e-commerce fulfillment strategies. These strategies help brands stay profitable, even with increasing Amazon costs. If you’re facing high FBA fees, slow shipping, or fulfillment issues, this is the talk for you.🛠 What You’ll Learn:1️⃣ When Should You Move Away from Amazon FBA?🔹 Signs it’s time to consider Ful...

In this episode of the Clear Ads podcast, we sit down with Sreenath, a true pioneer in the e-commerce space and a thought leader in Amazon Marketing Cloud (AMC). Sreenath shares his journey from founding Intentwise to revolutionizing how brands and agencies leverage data to drive actionable insights on Amazon and Walmart.   Key Takeaways: The Evolution of Intentwise:  From its humble beginnings as...

In this episode of Highway to Sell George Meressa and Anna delve into the dynamic world of social media advertising, specifically focusing on TikTok and Meta (formerly Facebook). Join them as they explore the nuances of crafting effective ad campaigns, leveraging influencer marketing, and mastering the art of creative storytelling. With insights from industry experts and real-world examples, liste...

Join hosts George Roberts and Maxim Gennari on this episode of "Highway to Sell," by Clear Ads. Dive deep into Amazon brand support as we explore channel support and full-service strategies. From inventory management to listing optimization, and beyond, learn how Clear Ads leverages its expertise to enhance seller performance and organic growth.