Highway to Sell: Amazon PPC Insights

In today's episode we are joined by Darrell Paterson and Laura McCaul the co-founders of Sponsored Profit. Tune in to hear us discuss how Amazon sellers can make the most of the latest PPC advertising tools, strategies and approaches to meet their goals in 2022. George, Sophie, Laura and Darrell discuss the benefits of the tools that are available through the Amazon ads platform today and share ho...

In today's Industry Spotlight episode we are joined by Andri Sadlak, who has been an entrepreneur and an Amazon seller for many years. Tune in to hear George and Andri discuss the importance of; Building a community around your brand Andri’s brand exit The mastermind that Andri is part of and much more! Subscribe today to never miss an episode!

In today's episode we are joined by Rael Cline, CEO and Co-Founder of Nozzle. Tune in to hear us discuss the tool Nozzle and how Amazon sellers can access more data to make informed decisions. George, Tom and Rael discuss the benefits of the tool and how understanding this data can allow you to understand important metrics such as customer lifetime value (LTV). Subscribe today to never miss an epi...

Today join George Roberts and Tom Waghorn as they interview the founder and managing director of Margin Business, Omar Angri. Margin Business is a global e-commerce consulting firm that focuses on helping brands grow internationally on Amazon. Listen closely as Omar tells of the importance of understanding the culture of your target consumers and how doing so can elevate sales. As well as whe...

George and Tom are joined this week by Matt Parker from the Pinformative Group. Tune in for a special appearance from George Meressa! Matt talks about his journey in e-commerce, how he ended up selling on Amazon, the wide variety of e-comm channels he takes advantage of and his new journey into Pinterest. This is a can't miss episode!

This week George, Tom, and Helen discuss common mistakes Amazon sellers make and their top tips to avoid them. These range from being well stocked and why; letting data guide your decisions; making the benefits of your product clear; and so much more!  Subscribe so you never miss an episode! 

George and Tom are joined this week by Benjamin Webber who has successfully launched over 2000 products on Amazon! They talk about: Product listing optimisation Utilising client reviews Product sourcing Q4 strategy Make sure to subscribe so you never miss a future episode!

In today's episode we are joined by Vince Montero a PPC product manager for Helium 10, and one of the spearheads of the new ad platform at ADtomic. He highlights the importance of advertisers understanding their own advertising and the positive impact of this when using available third party tools. Vince also shares some beneficial PPC tips as well as his excitement for the upcoming Helium 10 enha...

In this weeks episode George Roberts, Tom and Helen discuss the numerous benefits of Amazon's DSP. Tune in to hear; Who Amazon's DSP is available to How to utilise the features available  Top tips and much more Tune in and subscribe so you never miss an episode!

In today's episode we are joined by Brian Johnson, one of the founders of canopy management and a PPC expert. He recounts his journey into PPC, discusses his facebook groups, and his advice for PPC success. 

In this great episode we are joined by Destaney Wishon, ‘Queen of LinkedIn’. She shares about her journey into PPC, her working style and experience in the space, as well as some of her own advertising strategy. 

George & Tom are joined this week by special guest Brent Zahradnik from AMZ Pathfinder. Tune in to hear Brent's journey through Amazon advertising, thoughts on remote working and under utilised areas of the Amazon advertising platform. Subscribe today to never miss another episode.

George Roberts is joined this week by Clear Ads CEO George Meressa and special guest Sean Smith. Sean is the Founder of PCC AMS Accelerator, a fantastic course designed to help Amazon Sellers grow their brand, decrease ACoS and increase sales! Tune in to hear more about this amazing course and Sean's journey in the Amazon space. Hear insights from him about being a seller himself, common mistakes...

This week George & Tom kick off a new series called "Industry Spotlights". In this series, we will be hosting very special guests from the world of Amazon Advertising. They will be sharing their journey in the world of PPC and even sharing their top tips to help you navigate the advertising landscape. Our first guest is Lazar Žepinić from Sellers Alley. Lazar goes into depth about growing his...

Join us this week as George, Tom & Helen dive into the details about the different bidding strategies available to you on Amazon. From the automated bid strategies on offer to you when setting up a new campaign, to increasing your bids depending on where the ads are being placed. This is the episode for you if you want to reduce your wasted spend and find those optimum bids!

Join George & Tom this week as they discuss the importance of thinking about which match types you should be using. When should you use broad, phrase & exact match? Does it matter which match type you use with negative keywords? Are there different levels of targeting within automatic campaigns? Subscribe today to stay up to date with all the top PPC tips and never miss a future episode

George and Tom are joined by a very special guest this week. George Meressa is the Director of Clear Ads and has been in Digital advertising since 2009, working on a wide range of services including Google, Amazon, Bing, LinkedIn and Facebook pay per click platforms. He has worked with thousands of advertisers across the world in numerous industries and sectors. Join us today as he discusses his j...

This week George & Tom are joined by Ronnie as they discuss the best ways to ensure you are saving money while running your ads on Amazon. From setting out your account and campaign goals early on to ensuring you have distributed your budgets sensibly with daily caps, we highlight all the areas you can look into to avoid unnecessarily wasted spend. Be sure to subscribe so you never miss an epi...

Join George, Sophie & Tom in their discussion about why you need to be taking advantage of Amazon advertising today. We discuss the power of Amazon's reach, branding and instant results. Subscribe today to never miss an episode.

George, Sophie, Levi & Tom discuss the telltale signs that you may need an Amazon Ads agency. Be that lack of time or knowledge, we unpack numerous reasons why it might be time to outsource your advertising to a PPC agency Subscribe today to never miss an episode.

Tune in to hear our top tips on How to Crush Amazon PPC in 2021! Our host George Roberts is joined by our panel Tom & Helen who will discuss: Campaign structure TACoS vs ACoS Keywords and match types How often should you optimize your account This is the final part of a two-part special! Subscribe so you never miss an episode!

Tune in to hear our top tips on How to Crush Amazon PPC in 2021! Our host George Roberts is joined by our panel Tom, Sophie & Ariam who will discuss: Recommended Strategy - Including bidding and keyword research How to decide on an appropriate budget for your campaigns Main benefits of Amazon PPC and how this compares to other platforms And much more! This is a first of a two part special! Sub...

Tune in to our very first podcast where co hots George Roberts and Tom Waghorn give you the rundown on Amazon's Demand Side Platform! We'll discuss: What Amazon DSP is and who can use it What the benefits are Which audiences can you target and much more! Subscribe so you never miss an episode! 

Highway to Sell will be a fortnightly podcast delving in to Amazon advertising. We will share industry strategies, tips and tricks to help you navigate Amazon's eco system. Our first episode 'New Year New DSP' will be launching on Monday 11th January. Subscribe today and we'll see you then! Visit www.clearads.co.uk/podcast