Higher Ed Pulse

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them. Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to.  On this week's episode, Zach and Matt dive into ele...

Brands use personalization all the time to elevate customer happiness and build loyalty. As a marketing strategy, personalization is equally important in student recruitment and enrollment management at higher education institutions. On this week's episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451, an intelligent admissions marketing and CRM platform. Zach and Ardis discuss how...

Mickey kicks off today's episode with an exciting, new idea...it may or may not involve the launch of a new podcast show! Zach and Mickey riff on the meaning behind recent trends in prospective student search behavior. Searches around "bachelor's degree completion" and "should I go to grad school" are up nearly 450% and 50% respectively (as compared to last year). How should enrollment management...

On this week's episode, Zach and Mickey share a framework for social media advertising that is yielding 10x returns for enrollment marketers, SEO hacks that are helping schools increase organic rankings without needing to publish a lot of new content, and why enrollment teams who are not already incorporating conversational marketing strategies in their student recruitment strategy stack, should b...

For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility.  On this week's episode, Zach is joined by Hannah Fuchigami, Marketing Manager at Squiz, for a discussion about the rise of search and why traditiona...

Virtual tours are all the rage today...but...let's be honest...few schools are doing them well! On this week's episode of Fanatical Fridays, Zach and Mickey brainstorm several tactical ideas for how enrollment management teams can ideate, plan, and execute virtual tours and visits that are truly personalized to the various needs, wants, and desires of different target audiences. Tune in for a rive...

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them. Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to.  On this week's episode, Zach and Matt explore eight...

Transfer enrollments are down...and high school seniors are submitting FAFSA forms at a rate that is down 14% over the same time last year. Now, more so than ever before, enrollment managers need to understand the metrics that really matter. On this week's episode, Zach and Mickey share ideas for how to stay focused and make the most impact during this crucial time of year. - - - - Connect With Ou...

Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours every week reading about marketing trends and discerning the wheat from the chaff. Three times a week, she’s responsible for bringing the latest and greatest marketing news to tens of thousands of subscribers via Marketing Brew — a publication of Morning Brew. On this week's episode, Phoebe gives advice to enrollment marketers o...

Everyone and their mother has been talking about how to successfully market virtual recruitment events...but what about POST-virtual-event communication strategies? How should enrollment managers effectively differentiate their follow-up emails, texts, and phone calls from their competitors? Find out on this week's episode of Fanatical Fridays with Mickey Baines! - - - - Connect With Our Host: Mal...

When it comes to strategies for higher ed marketing, most folks immediately assume we should be talking about texting, TikTok, and Snapchat strategies…and while these tactics might be worth considering for attracting future undergrads, higher ed marketing is a lot broader than just undergraduate student recruitment .  In this episode, Zach is joined by Francesca Reed, Vice President of Enrollment...

In today's new virtual-admissions world we’re living in, having software that empowers enrollment management teams to design a remarkable, personalized, and student-success-oriented admissions experience is a “must-have," not a "want-to-have." Cornelia Anderson, Co-Founder and CEO of Verity IQ joins Zach in this week's episode to chat about how the next wave of CRMs, SIS's, and other university-wi...

SecondLook is a monthly segment on the Enrollify Podcast where Zach Busekrus and Matthew Fall, Managing Editor of The Minute, discuss the top trends in higher education marketing that are worth paying attention to. On this month's edition, we discuss podcast search engine optimization strategies, Facebook limiting the number of ads a page can run at any given time, a merging of audience types with...

In a recent Inside Higher Ed piece co-written by leaders at Huron Consulting and Whiteboard Higher Education, the authors noted that “as a rising chorus of higher education leaders and commentators is observing, now may be the time for a great many institutions to set aside hope as the foundation of their strategies going forward and fundamentally reimagine their business models.”  On this week's...

COVID-19 has dramatically accelerated the adoption of online education across the education spectrum...but the disruption of higher education has only just begun. On this week's episode of the podcast, Zach is joined by not one, not two, but by three higher education thought leaders. Tune in for a riveting conversation with Clayton Dean from Circa Interactive, Malika Clinkscales from InsideTrack,...

On this week's episode, Zach and Mickey brainstorm a number of new, creative ideas for how best to use the travel and professional development dollars during this travel-less fall. Tune in for an exciting dialogue around video SMS texting, program-specific power phrase development, and tactic-specific cohorts for your entire enrollment management team. - - - - Connect With Our Host: Mallory Willse...

Podium Education partners with universities to launch and run for-credit tech skills programs, delivered 100% online. They help schools provide all students, regardless of major, with skills for a great career in the modern workforce. While many ed tech startups like Lambda School and General Assembly are growing into real competitors to higher ed, Podium is trying to bring these sorts of offering...

One of the greatest challenges for enrollment marketers with small budgets and limited team resources is to effectively A/B/C/D/E/F test their copy and creative across social and display networks. The good news? You can do some (relatively simple) digging to uncover the lessons your competitors have learned along the way so you don’t need to recreate the wheel. Tools like Facebook Ads Library and...

Matthew Fall is a Marketing Technologist at DD Agency — an enrollment marketing technology firm. In addition to his day job, Matt is the Managing Editor of Enrollify's weekly newsletter, The Minute. Matt spends hours every week scouring the latest trends in marketing and brings subscribers a summary of the most meaningful developments. On this week's episode, Matt shares six of the most noteworthy...

How do you run great meetings in a mostly virtual/hybrid meeting world? On this week's episode of Fanatical Fridays, Zach and Mickey discuss strategies for how to run fantastic brainstorms, weekly stand-ups, and one-on-one's when your team isn't all in the same the room. Fresh ideas coming in hot! - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://t...

The ROI of Prevention: Setting the Tone for the Future of Your Institution  - new EVERFI white paper demonstrating the impact of prevention on all facets of the student lifecycle Prevention Is an Investment, Not an Expense  - a blog post Rob wrote for the Association of Governing Boards of Colleges and Universities, repositioning the way campus leaders should view prevention work A recent blog  bl...

Differentiation — it's more important this fall than ever before for enrollment managers to consider as they craft their recruitment strategies and digital communications. On this week's episode of Fanatical Fridays, Zach Busekrus and Mickey Baines discuss ideas for how enrollment teams can up their "personalization game" in order to stand out in a sea of sameness. - - - - Connect With Our Host: M...

R. Ethan Braden, the Senior Vice President of Marketing and Chief Marketing Officer at Purdue University chats with Zach Busekrus about how he led the university through a massive rebrand...and what lessons he learned about the power of brand, intentional marketing, and community along the way. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twit...

How has COVID changed the makeup of enrollment management teams? Does marketing and recruitment in a virtual world require higher education leadership to find different talent? If so, what new skillsets should VPs of Enrollment and Marketing be looking for as they seek to hire admissions counselors and directors? Find out on this week's episode of Fanatical Fridays with Mickey Baines! - - - - Conn...

On this week's episode of the podcast, Zach shares 10 ideas for creative email marketing A/B test that enrollment marketers can, and should, test in their search campaigns and email communication flows in fall of 2020. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pul...