Higher Ed Pulse

In this episode, Zach chats with Joseph Lapin, Vice President of Marketing and Communications at Circa Interactive, about the complexities of marketing attribution in the higher ed space. Joseph dives into the following questions: What are the most important channels for enrollment marketers to be spending money in right now? Where should enrollment marketers spend time “building clout” online rig...

Brandon Etheredge, Director of Multimedia Services at the College of Liberal Arts at Auburn University, went to an underfunded public high school and learned how to be scrappy with the resources that were made available to him — even if they were sparse. Little did he know then just how "scrappy" his first job after graduation as an enrollment marketer would need him to be.  Tune into this week's...

May is just around the corner and it's time for admissions counselors to get hyper-focused on who is "in" and who is "out" for fall 2021.  On this week's episode of Fanatical Fridays, Zach and Mickey riff on enrollment marketing strategies and tactics that will help admissions teams discern which applicants are worth continuing to market to (and which ones aren't!).  Check out our show notes for m...

CRMprov is a new biweekly show in The Enrollify Podcast Network that reveals how institutions can experience growth through technology. Don't miss today's podcast to hear the first episode of CRMprov: Choose Wisely—Assessing, Eliminating, and Implementing On-Campus Software.  Mickey Baines and Jamie Gleason connect with Erin Finn and Richard Graham from Thomas Jefferson University (Philadelphia, P...

We're thrilled to share with you that we've expanded beyond this core podcast segment into a full-fledged podcast suite called The Enrollify Podcast Network. From entrepreneur secrets to marketing insights, we've got you covered. And in this episode, we give you the deets on one of our brand new shows, Starter Stories. Starter Stories is a podcast that explores the stories behind the world’s leadi...

If you're a graduate enrollment manager, chances are you've run a LinkedIn Ad campaign before. But have you ever run a LinkedIn Video Ad campaign before? If so, were you left overwhelmed, underwhelmed, or perhaps just confused? If you answered "yes" to any of the above, then this week's episode of Fanatical Fridays is for you. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.co...

  About the Interviewee:  Amy Glynn is CampusLogic's VP of Student Financial Success. She serves as a higher education advocate focused on eliminating the financial barriers that delay and derail college enrollment and completion. Amy is focused on helping colleges and universities deliver student financial success through automation, advising and analytics. Dedicated to improving staff efficiency...

What can enrollment managers do today to increase their chance of yielding the right class tomorrow? On this week's episode of Fanatical Fridays, Mickey shares a framework he uses to help enrollment teams think creatively about discerning whom to continue to nurture post-application and whom not to. Plus, stay tuned for a special announcement at the end of the show! - - - - Connect With Our Host:...

People are busy. Their inboxes are full. Interacting with your content is not the most important thing on their to-do list. And yet, as enrollment marketers, it's our job to get our communications in front of the right people, at the right time, and in the right place. On this week's solo-pod , Zach shares insights and new lessons learned over the last six months of email marketing. From there, he...

Community colleges across the country have been hit especially hard by COVID, fueling the need to reinvent the ways they reach their target audiences and effectively communicate their value. On this week’s episode of Fanatical Fridays, Zach and Mickey discuss the challenges that many schools face in positioning their programs in a way that is relevant and compelling to Generation Z — a generationa...

Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater. On this week's episode , Zach is joined by Ian Evenstar, the CEO and Founder of UNINCORPORATED — a branding, design, and marketing...

It's 2021 and there's still significant misalignment between admissions and marketing teams at colleges and universities. This misalignment stifles innovation on the student recruitment front—especially when it comes to adding new channels to the mix.  On this week's episode, Zach and Mickey discuss the significant growth in user activity and campaign performance that platforms like TikTok and Sna...

In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face, and how the pandemic has impacted the social media and traditional marketing tools they’re leveraging today. On today's episode, Matt Diteljan, Co-Founder and CEO of Glacier, joins Zach f...

On this week's episode of Fanatical Fridays, Zach and Mickey talk about the new social audio app, Clubhouse, and what enrollment marketers should know about the platform. From there, these two higher ed nerds share ideas for how enrollment management teams can stand out in an ever-crowded sea of subpar communication flows. Tune in for a light, fun, and thought-provoking conversation. - - - - Conne...

In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including: How does Vidyard think about the role that video plays in attracting, engaging, and delighting custo...

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including: Hiring creators and developing original audio and video content Using video as a conversion tool and not just an asset for gene...

On this week's episode of Fanatical Fridays, Zach and Mickey ponder over a new, growing trend among enrollment management teams around the outsourcing of the development of their school's unique value propositions. Hiring consultants to help with brand development, marketing, or digital advertising support isn't new, but asking a partner to help your team discern what the unique value of your prog...

In a recent article published by The Chronicle, Paul N. Friga reported that higher education has lost more than $183 billion during the pandemic. More so than ever before, schools across the spectrum are re-evaluating who they are, what their unique value offering is, and where they need to invest in order to survive. On this week's solo-pod episode, Zach talks about what colleges and universities...

On this week's episode of Fanatical Fridays, Zach and Mickey talk about HubSpot's acquisition of digital media giant, The Hustle...and try and make parallels between and predictions for what this might mean for the future of ed-tech and enrollment management teams. Oh, and we also talk about the finicky relationship higher ed has with software...and share some ideas for how savvy enrollment market...

Higher education is at an inflection point…schools need to lean into their difference today or risk not being around tomorrow.  And in order for the development, solidification, and subsequent promotion of this difference to happen, they need enrollment marketing professionals who are equipped with the necessary skillsets and experience. On this week’s episode, we chat with Steve Schuetz, who has...

In the latest Fanatical Fridays episode, Mickey and Zach chat about the significance of crystallizing a vision and outlining goals for your entire marketing team. When expectations are clear and aligned with every individual's role, teams have a chance at reaching lofty, impressive goals together.  Plus, Mickey and Zach discuss how a marketing team might go about implementing a student ambassador...

In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space—the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators and other personalities that exist on your recruitment team.  And since 92% of consumers trust micro-influencer...

In the first Fanatical Fridays episode of 2021, Mickey and Zach share actionable ideas for optimizing your time management. From the Pomodoro method to the Inbox Zero philosophy, they chat about sharpening your processes, identifying your desired outcomes, and setting the right kind of goals. Don’t miss the show for tips on prioritization so you can lead your team (and your time!) effectively. Plu...

Meet Dror Liebenthal — the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States and building a more sustainable recruitment and enrollment experience between students and higher education institutions. The average student today will graduate with more than $30,000 in debt 😮 and is far less likely to start small businesses, seek the...

On the final Fanatical Fridays episode of the year, Zach and Mickey discuss what upticks in searches for pursuing a master's degree and completing one's bachelor's degree means for enrollment marketers. This intro leads Zach and Mickey into a conversation about the power and importance of SEO in 2021, how apps like ZeeMee are changing the digital recruitment game by marketing through the context o...