Higher Ed Pulse

How do enrollment managers best split their "thinking" time between getting the class of 2020 on campus and starting to recruit the class of 2021? What lessons can higher ed marketers learn from Trader Joe's to improve the performance of their digital campaigns? And does Gen Z navigate websites differently than Gen X and Gen Y? Get answers to these questions and more on this week's episode of Fana...

Why can't admissions operate more like Trader Joe's? What would happen if every enrollment management team had a marketer-in-residence? And what does it actually mean to be an "enrollment marketer"? On this week's episode of the podcast Zach and Will Gribble, Director of Enrollment Marketing at Presbyterian College, wrestle with these questions and many others. Will shares incredible insight into...

Digital brand personality matters more today than ever before. We know that the culture and “feel” of a college/university has a huge impact on a prospective student's decision on whether or not to enroll at said school. In a world where campus visits and recruitment events are not happening, schools need to communicate their brand’s voice…their differentiators…in digital formats. And few are stan...

A special thanks to Mongoose for making today's conversation possible. Check out their new guide  to help you determine what kind of chatbot your school needs at www.mongoooseresearch.com/enrollify   He dropped out of college in 2000 to work full-time at his mother’s small business marketing firm... In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular c...

There's a lot going on right now...but it's important to stay focused on the strategies, tools, and tactics necessary to pivot, creatively, as we enter this next recruitment cycle. On this week's episode, Zach and Mickey discuss how to stay focused on the "big rocks", ZeeMee — the social app for prospective students disrupting the admissions space, and a new ad offering from Pandora that might cha...

“Stories over scores." This notion was one of the foundational pillars behind the creation of ZeeMee — the #1 social media platform for real-time student engagement.  ZeeMee helps colleges and universities reduce melt and increase yield through its chat, college communities,  roommate match quiz and other powerful engagement tools — it's safe to say they're true disruptors in the #EdTech space.  O...

This fall will be like no fall before for enrollment marketers. On this week's episode of Fanatical Fridays, Zach and Mickey chat about new strategies for student recruitment in a travel-less and campus visit-less reality. - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed...

We’re living through a moment where peer-to-peer influence is more powerful than ever before.  In fact, eMarketer just published some research stating that 70% of Gen Z trusts what their peers say about a brand vs. what a brand says about itself. Yet colleges and universities still struggle to lace their enrollment marketing strategies with authentic student voices. Why is that?  Especially when a...

On this week’s episode of Fanatical Fridays, Zach and Mickey discuss what schools who are facing low numbers ahead of the fall term should do to get back on track. The conversation moves into a discussion about "Cadillac" vs "Kia" schools, and how higher cost schools can tweak brand, value proposition, and communications to beat competition. - - - - Connect With Our Host: Mallory Willsea  https://...

You know your website is hugely influential in a student's journey to enrollment... And chances are you've heard of user experience (UX) design... But perhaps you're not entirely sure what it is or why great UX design matters? On this week's episode of the podcast , Zach sits down with Ben Bilow and Kaycee Woodford from mStoner for a riveting conversation on the future of higher education website...

What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can admissions teams take to address racial inequality? And how does YouTube change to ad length impact supply and demand on the platform for advertisers? Find out on this week's edition of SecondLook. Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To contin...

On this week’s episode of Fanatical Fridays, Zach and Mickey chat about everything enrollment managers need to know before selecting a new CRM. Mickey outlines the do’s and don’ts of crafting a good RFP, discusses how to make the most of the demo component of the selection process, and shares great insight into the questions that enrollment teams must have answers to BEFORE making a purchasing dec...

There’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers actually buy things. Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen?  Yup, that's right—they happen over messaging channels like iMessage, Messenger, Slack, WhatsApp, etc.  People love communicating with messaging because it’s fast, easy, a...

Enrollment management teams spend tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey. But how often is this data actually leveraged to its full potential?  And how often are admissions and marketing teams consulting these insights in realtime to better the performance of their recruitment campaigns?  On this week's episode of the pod...

A Renewed Focus and a Moment of Truth for MarComm Teams - Rob Zinkan - - - - Connect With Our Host: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made po...

For years, marketing teams at colleges and universities have been output focused. Their primary goal has been to serve enrollment management, advancement, student services, etc., by taking work orders and producing deliverables like videos, email templates, and billboards with little-to-no accountability surrounding the ROI of their efforts. But Rob Zinkan, a Vice-President at RHB (a higher educat...

Colleges and universities spend a lot of time and money thinking about website user experience design, but what about the user’s experience beyond the website? How can enrollment management teams design brand consistent, compelling experiences and communications in email, phone calls, texts, and campus visits? Find out on today’s episode of Fanatical Fridays with Mickey Baines! - - - - Connect Wit...

Over the last year, ad recall on social media increased by 15% amongst all high school grades — according to Glacier's 2020 Gen Z Media Report. Gen Zs are not just using social media to communicate with friends or for entertainment; they’re using it to rapidly access meaningful information. What's more interesting?  Based on the results of college and university ad recall surveys conducted by Glac...

Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing? How should new marketing channels be tested and evaluated without wasting budget? And what advice should marketers heed while re-evaluating 2020 and 2021 marketing strategies? Find on this week's edition of SecondLook by Enrollify. Did you know? SecondLook by Enrollify...

Why do so many college admissions webinars stink? Why is it that so many enrollment management teams still fail to A/B test their email communications? And what can admissions teams focus on over the next 7 days to move the needle on their enrollment marketing efforts? Snag creative answers to these tough questions by tuning into this week’s episode of Fanatical Fridays with Mickey Baines. - - - -...

Higher education is in the midst of major disruption.  Major layoffs are happening as departments restructure in an effort to consolidate resources as a result of the economic effects associated with COVID-19…some institutions have even closed their doors for good. As such, the job market for education professionals just got more competitive. On this week’s episode, Zach Busekrus chats with Dr. Co...

Why should your "About" page read more like a business card? How could a poor user experience on your website hurt your Google search results rankings? And with schools looking to adopt text messaging as a new form of prospective student communication, what are the majors do's and don't to be aware of? Find out on this week's edition of SecondLook. Did you know? SecondLook by Enrollify is moving s...

Should enrollment management teams operate like OPMs? Why does every college press release sound the same? Is there a correlation between “joyful” copy on a landing page and an increase in new leads? Find out the answers to these questions and more on this week’s episode of Fanatical Fridays with Mickey Baines. Our goal each week is to discuss the traits, strategies, and tactics that separate the...

Over the past several weeks, a number of colleges, universities, and higher education market research firms, have published their results from recent surveys on how college students are faring in these unprecedented times.  Surveys from Niche, Georgetown University, the Higher Education Data Sharing (HEDS) Consortium, Simpson Scarborough (and a plethora of others), were conducted to garner insight...

What did Kira Talent's survey of over 250 admissions teams reveal about enrollment marketers' largest concerns? Outside of online learning and affording tuition, how are Virginia's college students fairing amid COVID-19? And how can you utilize Facebook Shops to create a digital resource "storefront" for prospective student? Tune in to SecondLook to find out! - - - - Connect With Our Host: Mallory...