Higher Ed Pulse

In this episode of The Enrollify Podcast, Zach sits down with Bart Caylor, Founder of Caylor Solutions — an education marketing agency in Indianapolis, Indiana.  Bart is one of the most respected and consistent voices in the higher education marketing and enrollment management circles.  In this episode, Zach and Bart discuss the importance of AI literacy in higher education and how marketers and a...

In this episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451 for a conversation on the most important takeaways for higher education marketers and admissions professionals from OpenAI's first-ever DevDay.   Coming to AMA in Chicago next week?   We're hosting a happy hour and would love to see you there !  About the Enrollify Podcast Network  The Enrollify Podcast is a part of the...

In this episode of The Enrollify Podcast, you’ll meet Kurt Allen, Vice President for Marketing and Communications at Notre Dame de Namur in Belmont, California — an institution founded in 1851 that became the first college for women in California and the first Catholic University to offer women a chance to earn a bachelor’s degree. In 2021 Notre Dame de Namur University closed its undergraduate pr...

In this episode of The Enrollify Podcast, Zach takes the hot seat and is interviewed by Mallory Willsea of Element451 .  Zach unveils the exciting next chapter of Enrollify's story!  You're not going to want to miss this one, folks! Coming to AMA in Chicago next week?   We're hosting a happy hour and would love to see you there !  - - - - Connect With Our Host: Mallory Willsea  https://www.li...

In this episode conversation, Zach chats with John Azoni , Founder and CEO of Unvelid — a video production agency serving higher education — and host of Higher Ed Storytelling University — about what marketers get wrong when it comes to storytelling. Zach and John discuss: Why marketing and storytelling are not necessarily two sides of the same coin How to set up an interview environment that is c...

In this exciting conversation, Zach chats with Kyle Campbell, Founder and CEO of Education Marketer , about why marketing campaigns no longer matter and what student recruitment in a post social media world might look like. Zach and Kyle also riff on: The pros of LinkedIn’s algorithm as opposed to those of other social networks Why higher ed should invest more in long-form content How to think dif...

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education .   Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive de...

In this episode you’ll meet Chase Williams, Co-Founder and CEO of Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Zach and Chase discuss why there’s so much friction in university technology stacks and what strategies and tactics can be put into place to reduce that friction and create a more integrated, student-friendly experience.  Cha...

In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole.  For more than 20 years, Steve worked in enrollment management for Adelphi University, NYU Polytechnic, Hofstra University, and NYIT. In...

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education .   Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive de...

In this dynamic conversation, Zach sits down with Jaime Hunt, the Chief Marketing Officer at Old Dominion University in Norfolk, Virginia and the host of Enrollify’s Confessions of a Higher Ed CMO podcast.  Zach and Jaime explore how higher education as an industry is doing at preparing marketers to become CMOs, what marketing as a strategic unit on campus should and should not be held accountable...

In this episode, Zach sits down with Ashley Budd,  a marketing director at Cornell University, to discuss the past, present, and future of Advancement Marketing in Higher Education.  Ashley revisits the early days of working in marketing and communications and recounts how she had to secure the social handles on Facebook and Instagram for the Rochester Institute of Technology, and also unpacks: Wh...

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education .   Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive de...

In this episode, Zach sits down with Tony Fraga , CEO of DD Agency , live at DD Agency’s biannual retreat, DevDays, to discuss the future of marketing leadership, trends in higher ed marketing worth paying attention to (and those trends NOT with paying attention to). Furthermore, the duo discusses what it means to be a disruptor in the context of marketing today, why SEO matters today more than ev...

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education .   Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like. We’ll dive de...

In this episode, Zach sits down with Gil Rogers , founder of GR7 Marketing, a higher ed consultancy, to discuss how leaders in higher education marketing can best prepare themselves and their teams for the future of attracting, engaging, and delighting the next generations of students.  In this dynamic conversation, discover what Gil thinks about: The future of marketing leadership in higher ed  T...

About the Episode:  In this episode, Zach sits down with Nate Jorgensen , Senior Director of Strategic Academic Marketing and Communications at Miami University, to chat about why it’s time for higher ed to take more marketing risks. In this dynamic conversation, discover what Nate thinks higher ed marketers can do to be bolder with their messaging and communications to attract the next generation...

In this episode, live recorded at Element451's Engage Summit , Zach sits down with Petar Djordjevic, Chief Technology Officer at Element451 , for a conversation on taking your engagement strategies to the next level with the power of AI.  Petar discusses how AI-driven chatbot solutions are transforming the way higher education institutions engage with students and gives us a behind-the-scenes look...

Is your institution not a “fit” for the current direct admission vendor partnership opportunities? Could you have a population of student data that would allow you to create an “in-house” direct admissions program?  In this power episode with Lenell Hahn, Director of Admission at Southeast Missouri State University, discover how she has led her team in leveraging Element451 to automate creating ap...

In this power episode, join Zach and Jacquelyn Thompson, Ed. D. - Associate Vice President for Enrollment Management, Florida State College at Jacksonville, for a discussion on how to hyper-segment and hyper-personalize the student experience for different student populations. Jacquelyn shares how she and her team have experimented with an array of communication strategies and tactics across a ple...

When we build a communications calendar for enrollment, we start with: what do we need to tell them? Usually, it’s a long list of facts and accolades about our institutions, and some steps for them to take. We send this information over and over again, hoping for the best.    Yet, how often do we stop and think: what emotions might be coming up for our students this time of year? What else is comp...

How do you stand out as a small, private college when you’re competing against a reputable university state system?  You obsess over designing an unforgettable student experience — or at least that’s what Allison Turico, AVP of Enrollment and Marketing at Siena College and host of Enrollify’s The Application podcast thinks.  In this episode, which  was recorded live from The Engage Summit — a one-...

Discover what's new and next in higher ed marketing with the revolution AI is bringing about by streaming this episode featuring Element451's CEO, Ardis Kadiu.  Ardis and Zach discuss the present and future of AI in enrollment marketing and offer practical ideas for how enrollment managers and higher ed marketing professionals can begin to familiarize themselves with agents like ChatGPT and Bard. ...

In this episode, Zach (Founder of Enrollify) and Joel Goodman (Founder of Bravery) discuss the current state of design in higher education marketing and share ideas for how institutions of all shapes and sizes can “level up” their UX/UI game. The duo discusses: How to convince leadership to invest in great UX/UI How to strike the balance between aesthetics and functionality in higher ed websites T...

In this engaging and enlightening episode, Zach (Founder of Enrollify) and Pat (Growth Manager at Enrollify) explore why higher education marketers should pay closer attention to the power of podcasts as a dynamic marketing and recruitment channel. With a touch of sophistication and a dash of wit, we dive into the various benefits that podcasting can offer to those in the higher ed industry. First...