Higher Ed Pulse

In this episode, Zach chats with Dayan Kibilds about her new show, Talking Tactics.  Tell me if this happens to you… any time you read an article, sign up for a webinar, or attend a conference, what you learn is inspiring.  Yet, the strategies and results we see are often so thorough and so resource-intense, we have no idea how we could possibly do the same thing at our own institution. Here’s the...

Register for Element’s Engage Summit In this episode, Zach and Mallory discuss the importance of prompt engineering in higher education. They argue that prompt engineering is a valuable skill that can help higher education professionals save time and improve their content. They also discuss the challenges of prompt engineering and offer tips for how to get started. Prompt engineering is the proces...

In this episode, Zach chats with Eddie Francis about his new show, I Wanna Work There! No matter the institution, company, or organization, everyone wants to find the best talent, and everyone wants to keep their best talent. Higher education is no different.  Eddie Francis has worked in both talent acquisition and higher ed marketing. On this podcast, he explores ways to create a great experience...

Looking for insights on how higher education can better leverage their students as content creators? Look no further than this podcast episode featuring Dan Sanchez, the Director of Inbound Marketing at Element451. In Episode 152 of The Enrollify Podcast, Zach and Dan discuss the evolution of content marketing and how it applies to the world of higher education. He shares strategies for schools to...

Before every episode, Mickey and Shane discuss topics and agree on what they want to discuss during their time. This week, all hell breaks loose…  The agreed-upon topic was turning students into influencers for your institution, but the conversation immediately diverted to reporting, the tools needed to truly report well, and what the action items are for schools looking to increase automation and...

In Episode 151 of the Enrollify Podcast, Zach Busekrus interviews Shane Baglini, Director of Marketing at Muhlenberg College. Shane shared some remarkably valuable insights around the state of graduate program marketing including and shared details about how he and his team are differentiating their spend and communications strategy. Shane discusses why Muhlenberg College decided to fire their age...

Unless you’ve been living under a rock you have probably heard of ChatGPT. It’s a generative AI tool that allows you to quickly access human-like conversations with a tool that knows everything on the web.  Mickey and Shane dive into how this tool can be used to make you more efficient and also highlight some of the ways it should NOT be used. If you’re strapped for time, this 30-minute episode is...

In this episode you’ll meet Troy Brown — Vice President, Director of Recruitment, Enrollment & Marketing at University of West Los Angeles. Troy Brown is a Los Angeles native and was awarded a tuition scholarship to play basketball at the prestigious Moorehouse College in Atlanta, Georgia where he received a Bachelor of Arts degree in Marketing. In the episode of The Enrollify Podcast Zach and Tro...

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify.  Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher educ...

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify.  Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher educ...

Video. Video. Video. You’ve heard it plenty and will likely keep hearing about it for quite some time. In this episode of Fanatical Fridays, Mickey and Shane explore how to first get started with video and ensure that you’re getting the most bang for your buck.  Whether it’s your first time thinking about producing a video or you’re a seasoned vet, there’s plenty in this episode to help you grow a...

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special 4-part podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify.  Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher educ...

Welcome to The Higher Ed Marketer’s Guide to ChatGPT and Generative AI — a special podcast series brought to you by Enrollify and Element451 and hosted by Ardis Kadiu, Founder and CEO of Element451 and yours truly, Zach Busekrus from Enrollify.  Over the next four weeks, we’re taking a deep dive into the past, present, and future of the role that Artificial Intelligence plays in higher education m...

Exciting news!  Enrollify is proud to announce the launch of another podcast on our network — Confessions of a Higher Ed Social Media Manager. This show is hosted by the incredible Callie Goodwin.  Callie has worked in higher ed social media for her entire career.  Today, she works as a social strategist at ZeeMee, consults with higher ed institutions on their social strategies, and runs her own p...

Virtual reality is becoming increasingly popular and not just for the uber-tech-savvy crowd – its adoption has increased dramatically in recent years and it’s time you start thinking about how it can be woven into your recruitment and retention strategies.  If you’re wondering how to get started, what types of ways it could be used for prospective and current students, and how it will impact the f...

Buckle up, folks! Enrollify is proud to announce its newest podcast, The Pivot — a show for the enrollment marketer looking for marketing strategies and tactics that don’t take years and bucco bucks to implement. Join Tony Fraga and Jamie Gleason —  marketing scientists at DD Agency — every other week for an engaging conversation on what you and your team can do NOW to impact marketing and enrollm...

Introducing Season 2 of The Application — an Enrollify Podcast hosted by Allison Turcio . Allison is the Assistant Vice President for Enrollment and Marketing at Siena College, as well as an Instructor of Marketing at Siena College.  She leads college-wide marketing, market research, and enrollment communications efforts, and also works as a marketing consultant teaching digital and social media m...

Working with vendors is often time a huge value-add to your institution, but that’s really only if you know what you want, what questions you should be asking, and how to measure that vendor support against your larger institutional goals.  If you work with a vendor but find yourself a little “lost” when it comes to strategy, reporting, or optimization, the questions we discuss could help you turn...

Exciting news!  Enrollify has acquired The Higher Ed Geek podcast hosted by the incredible Dustin Ramsdell .  The Higher Ed Geek Podcast explores all of the nuances of higher education with a focus on innovative technology and practices from professionals all across the country. Follow and subscribe to the show here or wherever you get your podcasts.  Past episodes feature some of the most renowne...

Chatbots are sometimes misunderstood – luckily they’re emotionless – but in this episode, Shane and Mickey look to shed light on how to think about, set up, and integrate your chatbot to make it work FOR you.  Whether you’re shopping for different software or looking to optimize your existing bot, this episode is sure to help you make smart, intentional next steps. Fanatical Fridays is brought to...

It’s that time again… Pumpkin Spice Latte season! Everyone loves a good PSL; they’re seasonal, highly coveted, and widely sought after.  Do you have a recruitment campaign that you would consider your Pumpkin Spice Latte? Shane and Mickey break down a few ideas of what your PSL could be, how you could implement it, and even how you could use the materials from that campaign for future marketing ef...

The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy).  In Chapter 3 we feature Natalie Surace — a marketing strategist at VisionPoint Marketing who recently left her job as a Digital Marketing and Communications...

The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy).  In Chapter 2 we feature Stacy Snow — a Principal at Kennedy & Company Education Strategies who recently left her job as the Director of Marketing for Mizzou...

This is the fourth and final episode in a special 4-part series between Enrollify and Unibuddy.  Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports. Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,...

This is the third episode in a special 4-part series between Enrollify and Unibuddy.  Join Zach Busekrus, Founder of Enrollify, and Nina Bilimoria Angelo, CMO at Unibuddy, for an extended conversation around the insights garnered from Unibuddy’s latest higher education pulse reports. Unibuddy surveyed over 1,200 prospective college students about their journey to college and close to 1,000 higher...