Higher Ed Pulse

The role of a CMO, especially in the dynamic landscape of higher education, requires a balance between strategic investment, operational agility, and creative problem-solving. In this compelling episode, Mallory and Seth discuss the evolving role of the Chief Marketing Officer (CMO) in higher education. Drawing insights from recent research by SimpsonScarborough, they uncover the stark pressures C...

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea. In Part 2 of this series, Creating Community Before College, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to explore the critical phase in the student journey post-application but pre-enrollment. They discuss strategies for higher education institutions to buil...

This episode of The Higher Ed Pulse dives deep into the evolving landscape of standardized testing in higher education, sparked by recent policy reversals at institutions like Dartmouth and Yale. Mallory and Seth discuss the implications of these changes, not just for admissions but also for marketing and recruitment strategies. The conversation covers the potential impact on student diversity, li...

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea In Part 1 of this series, Helping Students Make Informed Choices, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss the complexities of the college selection process. They discuss the challenges posed by the overwhelming number of options and the noise in...

In this episode of The Higher Ed Pulse, hosts Mallory and Seth dive deep into OpenAI's latest innovation, Sora, and its groundbreaking implications for video production in higher education marketing. They explore how Sora, an AI capable of generating video from text prompts, might revolutionize content creation, offering both challenges and opportunities for higher ed marketers and video productio...

In the final episode of this Pulse Check series on Graduate Marketing, host Shane Baglini is joined by four of the industries most passionate graduate professionals to discuss all things GEM. This episode provides insights from a director of graduate admissions, a 15 year GEM pro turned agency strategist, graduate marketing pro and a view from the cabinet as we discuss post-COVID graduate marketin...

Mallory and Seth dive deep into the world of Hollywood's advertising strategies and Disney's unique approach to storytelling. With insider insights from HBO MAX and Disney's latest campaigns, they explore how contextually relevant and emotionally charged content can dramatically enhance audience engagement. Listen in for actionable tips on how to apply these big-budget strategies to higher educati...

Ed tech is an ever evolving landscape, and in the case of graduate enrollment managers, one that is difficult to keep up with at times. In this episode, Shane Baglini is joined by Ardis Kadiu, Founder and CEO of Element451, to take a deep dive into the world of CRMs, ed tech and AI in graduate enrollment management. We’ll look at the various options available to GEM professionals, what to look for...

This episode of Higher Ed Pulse offers a dive deep into the concept of direct admissions in higher education. Our hosts, Mallory and Seth, explore how this approach is reshaping the college application process, with the promise of a simpler and more accessible process, particularly for first-gen and diverse student populations. They dissect the potential impacts, benefits, and challenges of implem...

In Part 2 of this Guide to Graduate Marketing in 2024 Pulse Check, Shane Baglini is joined by Charles Whitaker, dean and professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications and Danielle Robinson Bell, assistant professor and director of Medill’s Integrated Marketing Communications (IMC) Professional master's program to discuss the graduate...

Mallory and Seth dive into a new Dentsu Consumer Navigator study on the American Mindset. They explore the potential impact of economic uncertainty on higher education enrollment and the rise of alternative credentials. The conversation then shifts to the Pennsylvania governor’s proposed tuition reduction plan, its implications for different types of institutions, and the need for equitable implem...

Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini. In Part 1 of this series, Mike McGetrick, Vice President of Creative and Interactive Services at Spark451, joins Shane Baglini to offer a high level overview of graduate marketing in 2024. Mike and Shane dive into the nuances and differences in strategy and tactics when marketing to the graduate aud...

In this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management.  First up, is the traditional college experience over? The hosts discuss how the Kansas Board of Regents allocated $16.5 million so Kansas universities could demolish old buildings to avoid $80 million in r...

Exciting news! Your beloved Enrollify Podcast has evolved into something even more fantastic. New name, new format, and new hosts!  Introducing Higher Ed Pulse —  your weekly spotlight on the latest in higher education marketing and enrollment management.  Join Mallory Willsea , VP of Marketing at Element451, and Seth Odell , Founder and CEO of Kanahoma, as they co-host this 15-minute, weekly news...

In this insightful episode of The Enrollify Podcast, Zach chats with  Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester, about his intriguing journey as a content marketer.  The conversation kicks off with Brian sharing the captivating backstory of how he co-authored a book with renowned content marketing guru Joe Pulizzi.  Known for his innovative approac...

We are thrilled to announce that  Jenny Li Fowler, who is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and author of a brand new book called “Organic Social Media”, will be joining Enrollify as host of Season 2 of our podcast, Confessions of a Higher Ed Social Media Manager. Jenny has spent her career working in social and is currently in charge of devel...

In this episode, Zach sits down with Aaron Blau of Primacy to chat for 10 minutes of hot takes on higher ed marketing.  This episode was live recorded at AMA Higher Ed Marketing in Chicago in November 2023.  Aaron Blau has over 13 years of work experience in various roles in education, marketing, and business development. Aaron is currently the VP of Education at Primacy. About The Enrollify Podca...

In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like. Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among...

In this podcast episode of The Enrollify Podcast, recorded Live from AMA,  Zach Busekrus sits down with Jenny Li Fowler, the Director of Social Media Strategy at MIT to discuss the future of organic social strategy in higher education. Jenny shares her experience and insights on organic social media, emphasizing its continued relevance despite perceptions that it's losing ground to paid strategies...

Introducing Generation AI — the groundbreaking show designed exclusively for higher education professionals who are keen to navigate the dynamic world of Artificial Intelligence. Each episode delves into the most pressing AI topics, breaking down complex concepts into understandable, actionable insights. In this episode of The Enrollify Podcast, you’ll get a sneak peek of Generation AI’s first epi...

Eric is a growth marketing executive with experience bringing several technology companies from launch to successful acquisition, ​through brand building, performance marketing, and high-touch customer engagement strategies. Eric currently serves as Senior Vice President of Marketing at Fusion Academy , building the world's most personalized schools.  In this episode of The Enrollify Podcast,  Eri...

In this episode of The Enrollify Podcast, Zach Busekrus sits down with   Joseph Master and Jamie Ceman  (AMA Higher Ed's Marketer of the Year) from RW Jones Agency for a discussion on the future of branding in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education in Chicago, Illinois.  About The Enrollify Podcast Network  The Enrollify Pod...

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Devin Purgason , Executive Director of  Marketing at Forsyth Technical Community College, for a discussion on leveraging Generative AI tools to work smarter and not harder. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education. About the Enrollify Podcast Network  The Enrollify Podcast is...

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education. About the Enrollify Podcast Network  The Enrollify Po...

In this episode of The Enrollify Podcast, Zach sits down with  Shamell Forbes, Campus Partner Associate at Campus Sonar, whose unconventional journey into higher education sales is as inspiring as it is insightful. Shamell candidly shares his transition from social services to higher ed, driven by a combination of necessity and a passion for change. His story is a vivid illustration of adaptabilit...