Lawrence Neal
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Ca...
Author
Lawrence Neal
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
229 - How to Grow a HIT Business in a Big Box Gym 02.10.2019 1:10:34
Nigel Lyons (info[@]specialisedpersonaltraining.com) is a HIT personal trainer and founder of Specialised Personal Training in Dublin, Ireland. Health and fitness has always been Nigel's passion. He has been in the industry for over 4 years now educating and motivating people from around the world to make positive changes into their lifestyle. Nigel is also the author of Optimal Fitness for Busy P...
228 - Patty Durell – How to Improve and Prevent Common Shoulder Injuries 29.09.2019 48:32
Patty Durell, along with her husband, Dave Durell, own and operate Rock Solid Fitness , a one-on-one personal training studio in Dunedin, Florida. Their unique high-intensity training philosophy has helped thousands of clients increase strength, lose fat, improve conditioning and rehabilitate injuries. Patty has been helping people achieve their fitness goals for over 25 years. She is a Master L...
227 - William Edgar Jones – Nautilus: The Lost Empire of Arthur Jones 25.09.2019 1:10:43
William Edgar Jones is a writer and the youngest son of Arthur Jones. He has worked alongside his father in building the Nautilus and MedX empire. Check out Williams published books Nautilus: The Lost Empire of Arthur Jones, which is a biography of his years with Nautilus, and Tales of Frozen Sleep Volume 1: The First Family, his first fictional novel. Besides working for Nautilus and writing, Wil...
226 - Dr. Bryce Lee - Are Muscle Activation Techniques a Waste of Time? 22.09.2019 1:21:51
Dr. Bryce Lee (bryce[@]strength-space.com) is a former Surface Warfare Naval Officer turned Director of Therapy and Co-founder of StrengthSpace , a provider of resistance-based exercise and physical therapy services located in Chesapeake, Virginia. He is a former CrossFit and Kettlebell addict and following a string of acute and overuse training injuries, became a Body By Science devotee, and...
Kieran Igwe - Franchise vs. Start-up: Which One Works for You? (#225) 17.09.2019 50:32
Kieran Igwe (kieranigwe[@]fit20.co.uk) is a studio owner of fit20 Leeds, United Kingdom . fit20 is an intensive exercise method performed for just 20 minutes, once per week under the guidance of a fit20 personal trainer. fit20 gives you quick results and is easy to sustain, so you can enjoy the benefits of better health and fitness for years to come. Kieran has been into personal training for over...
David Landau – How to Optimize HIT Training and Recovery (#224) 11.09.2019 1:40:31
Florida which offers high tech training in all phases of HIT/Nautilus Protocol. He is a highly respected HIT trainer with over 40 years of experience and rubs shoulders with many of the world's greatest exercise thinkers, body builders and old-time strong men. Over the years, Landau has amassed one of the largest exercise archive collection in the country, stimulated by doing extensive personal...
Bill DeSimone – How To Make Your Weight Training Joint-Friendly (#223) 05.09.2019 2:24:08
Bill DeSimone ( Congruent Exercise ) is a personal trainer known for his sensible, biomechanics-based approach to strength training and is the go-to biomechanics expert for some of the best high-intensity trainers in the world like Dr. Doug McGuff and Skyler Tanner. Starting as a trainer in 1983 in New York City, in 2006 he opened his own studio, Optimal Exercise , in central New Jersey. He is...
Pamela Gold – How to Build a Biohacking Fitness Studio (#222) 31.08.2019 1:11:35
Pamela Gold ( LinkedIn ) is the founder of HACKD Fitness , New York City's first biohacking fitness studio, sharing the latest fitness and recovery tech and holistic coaching. She grew up on her family's apple farm in upstate New York, graduated from Yale University as a Microbiology and Biochem major, and then entered the business world in New York City where she supported the growth of a restaur...
John Little – The Time Saver's Workout Part 2 (#221) 30.08.2019 1:13:02
John Little ( Linkedin ) is considered "one of the top fitness researchers in North America" (Ironman magazine). An accomplished author in the field of exercise ( Max Contraction Training , Body By Science , The Art of Expressing the Human Body ), philosophy, history and martial arts, John's articles have been published in every major fitness and martial arts magazine in North America. He's pro...
Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 2 (#220) 28.08.2019 1:04:06
Luke Carlson (Luke[@]DiscoverStrength.com) is the founder and CEO of Discover Strength , a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training...
Walter Vendel – How to Build a Successful fit20 Franchise (#219) 23.08.2019 56:18
Walter Vendel (walter[@]fit20.nl) is the CEO of fit20 Group. The first fit20 studio started in 2009. Today, they have more than 120 studios in the Netherlands and continue to grow fast internationally having licensed Master Franchisees in 8 countries on 4 continents. fit20 is an innovative training studio that offered thousands of people worldwide an effective way to increase their health and f...
Joe Cirulli – How to Build a World-Leading Health Club (#218) 16.08.2019 1:02:14
Joe Cirulli (joe.cirulli[@]ghfc.com) is the founder and CEO of Gainesville Health & Fitness (GHF) located in Gainesville, Florida. GHF is one of the most well-known and respected health clubs in the world with more than 27,000 members across three sites: a 78,000 square foot club in the heart of Gainesville, a 25,000 square foot club in the Tioga Town Center, and a 14,000 square foot women-only ce...
Logan Herlihy – How to Look Good Naked (#217) 09.08.2019 1:08:17
Logan Emmet Herlihy (logansdownunder[@]gmail.com) is a personal trainer at Discover Strength . Logan is a graduate of BS Broadcast Journalism with a minor in Exercise Science at the University of Central Florida. He is a blogger, online coach, and the author of How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off . Aside from being an HIT trainer, Logan is als...
My Online HIT Coaching Session with Gary Knight (#216) 05.08.2019 1:17:32
Gary Knight (Intensegainsgary[@]gmail.com) is a high-intensity trainer and online HIT coach. He's worked with hundreds of people from different backgrounds, including high powered executives and CEOs. Gary has been able to deliver excellent results as both a personal trainer and online coach, helping clients to optimise their body composition with proven strategies for exercise and nutrition. Lis...
Luke Carlson – How to Attract and Keep Great Candidates in your HIT Business (#215) 28.07.2019 48:18
Luke Carlson (Luke[@]DiscoverStrength.com) is the founder and CEO of Discover Strength , a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training...
John Little - The Time Saver's Workout Part 1 (#214) 20.07.2019 1:16:22
John Little ( Linkedin ) is considered "one of the top fitness researchers in North America" (Ironman magazine). An accomplished author in the field of exercise ( Max Contraction Training , Body By Science , The Art of Expressing the Human Body ), philosophy, history and martial arts, John's articles have been published in every major fitness and martial arts magazine in North America. He's produc...
Gary Knight - Objectivism, Mike Mentzer, and his "NEW" HIT Program: HD Retro (#213) 14.07.2019 43:21
Gary Knight is a high-intensity trainer and online HIT coach. He's worked with hundreds of people from different backgrounds, including high powered executives and CEOs. Gary has been able to deliver excellent results as both a personal trainer and online coach, helping clients to optimise their body composition with proven strategies for exercise and nutrition. Contact Gary via email (intensegai...
Jim Keen - The Complete ARX Exercise Selection (#212) 07.07.2019 1:44:20
Jim Keen (email – Jim [at] arxfit.com) is the Director of Fun at ARX ( Facebook , Instagram ). He's been SuperSlow certified since 2013, and transitioned from a career as a trumpet player in pit orchestras for Broadway tours to a career training people in accordance with High Intensity Training principles. As an "outsider" to the field, and having trained people with a wide variety of gravity-...
How to Sell, Acquire, and Apply MedX Medical Machines in your HIT Business (#211) 30.06.2019 2:06:45
This roundtable podcast features the Founder of Basic Training , Bill Crawford, the Founder of STG Strength and Power , Michael Petrella, and the Founder of Vertex Fitness Personal Training , Dwayne Wimmer. Listen to my other episodes with these guests here: Bill Crawford - Part 1 and Part 2 Michael Petrella - Part 1 and Part 2 Dwayne Wimmer These three gentleman are some of the most experienced a...
Adam Zickerman on Muscle Hypertrophy vs Strength, Dr Ken Leistner, and the future of HIT (#210) 23.06.2019 1:03:36
Adam Zickerman is the Founder of InForm Fitness Studios , Host of the Inform Fitness Podcast , and author of the New York Times Bestseller, Power of 10: The Once-A-Week Slow Motion Fitness Revolution upon which the company program and philosophy is based. Having started his first gym in a 300 square foot basement in 1997, Adam now spends his time researching, writing, and overseeing 7 locations al...
Steve Ritz - How to Retain Trainers, Generate Referrals, and become Recession Proof (#209) 20.06.2019 1:38:46
Steve Ritz (sritz[@]fitnessfirstmn.com) is an exercise physiologist and founder of Fitness First of MN Inc . Steve has been involved in the fitness field since 1991 working with a wide variety of people ranging from cardiac rehab patients to professional athletes. Steve earned a Bachelor of Arts degree from Gustavus Adolphus College, and a Master of Arts degree majoring in Exercise Physiology from...
Dave Smith PhD - Acknowledging Arthur Jones, Body Dysmorphia, and Adherence to Resistance Training (#208) 16.06.2019 1:20:38
Dave Smith PhD (email - d.d.smith[@]mmu.ac.uk) / Linkedin ) is a Health Care and Professions Council-Registered Sport and Chartered Exercise Psychologist. He is currently Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist , which is one of the most prominent peer-reviewed sport psychology journals. His research inte...
Jim Keen - How to Lose 100 lbs, Atomic Health Habits, And ARX Training (#207) 09.06.2019 1:07:45
Jim Keen (email - Jim [at] arxfit.com) is the Director of Fun at ARX ( Facebook , Instagram ). He's been SuperSlow certified since 2013, and transitioned from a career as a trumpet player in pit orchestras for Broadway tours to a career training people in accordance with High Intensity Training principles. As an "outsider" to the field, and having trained people with a wide variety of gravity-base...
James Fisher PhD - Evidence Based Recommendations for Hypertrophy Part 2 (#206) 02.06.2019 1:29:41
James Fisher PhD ( Instagram , Facebook ) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Contact James via email to james.fisher [@] solent.ac.uk In this episode, James and I discuss his though...
Rahul Bernath - Is the CAR.O.L Bike a good fit for your HIT Business? (#205) 26.05.2019 51:55
Rahul Bernath is the Sales and Marketing Director for CAR.O.L . Before joining CAR.O.L, Rahul graduated from the University College London with a First Class Degree and worked with some of the UK's most valuable consumer brands in marketing and sales. CAR.O.L was founded by Rahul's parents; both serial entrepreneurs from Silicon Valley. Since joining CAR.O.L, Rahul has helped grown the revenue by...
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