High-Income Business Writing Podcast

#300: What Copywriters Must Do to Thrive in the Next Few Years, with Kira Hug and Rob Marsh 30.08.2022 48:30 ↓

How copywriters can grow and thrive in this competitive and uncertain market, with Kira Hug and Rob Marsh.

#299: How to Make Smarter Decisions About Which Clients to Keep or Let Go 16.08.2022 24:36 ↓

Use this criteria to make an objective, strategic decision about which clients to keep and which to let go.

#298: Two Important Clues of a Good Opportunity 09.08.2022 5:09 ↓

Two clues to help you decide whether an opportunity is worth pursuing—or not.

#297: Copying What Your Peers Are Doing 26.07.2022 5:43 ↓

The dangers of blindly following what others are doing—using investing as an illustrative example.

#296: How Dave Snyder Scaled Up to an 8-Figure Content Writing Business 19.07.2022 49:07 ↓

Dave Snyder of CopyPress explains how he succeeded in a market filled with content agencies.

#295: Beware of These Two Biases in Your Business 05.07.2022 4:32 ↓

Watch out for these two cognitive biases. They can trick us into doing the wrong thing in our business.

#294: How Freelance Writers Can Empower Each Other to Raise Their Fees 28.06.2022 45:23 ↓

Why we undervalue our client work, and how we can better support each other as we pursue higher fees.

#292: Recurring Revenue — How to Start Earning Steady Paychecks Without Going Back to a Day Job 07.06.2022 43:05 ↓

Five different ways to create recurring revenue—and what you need to do today to make more of it.

#291: Why Perfectionism Is Self-Defeating ... and What We Should Focus on Instead 24.05.2022 5:33 ↓

The problems with perfectionism—and what we should aim for instead.

#290: How Engineer Adam Kimmel Launched a Part-Time, Six-Figure Writing Business 17.05.2022 39:29 ↓

Adam Kimmel describes how he build his six-figure content writing business on the side while working full-time as an engineer.

#289: Elaine Pofeldt on Creating a High-Revenue Microbusiness 03.05.2022 52:57 ↓

In today's podcast episode, business journalist Elaine Pofeldt returns to the show to offer her ideas and advice for successfully creating a microbusiness—that is, a business with no more than 20 employees (including yourself) and a handful of independent contractors.

#287: The Two-Part Question You MUST Ask Every Prospect During a Discovery Call 13.04.2022 4:51 ↓

Discover the two-part question I ask during every discovery call to qualify prospects—and land those that are a good fit.

#286: Chrissie Zavicar on How to Gain More Exposure and Generate Targeted Leads by Leveraging LinkedIn Newsletters 05.04.2022 44:31 ↓

Chrissie Zavicar describes how you can use LinkedIn newsletters and other new features to gain exposure and generate targeted leads.

#285: Ready vs. NYR Prospects 22.03.2022 5:42 ↓

Discover the value of not-yet-ready prospects, and why they're an important—yet often overlooked—part of any successful business.

#284: Stoneyfield's Brilliant Strategy 15.03.2022 5:39 ↓

Learn why Stoneyfield decided to partner with Walmart—and what it can teach us about our own business decisions.

#283: It's Time to Get Comfortable Feeling Uncomfortable 01.03.2022 24:48 ↓

My thoughts on courage, fear, risk and perfectionism—and why everyone needs to get comfortable being uncomfortable.

#282: Are You Lowering Your Fee to Get in The Door? 22.02.2022 20:47 ↓

Learn why you need to stop lowering your fees to get in the door with clients—and how you should approach them instead.

#281: When You're Stuck at the Bottom 08.02.2022 4:05 ↓

What you should (and shouldn't) do when your business hits bottom.

#279: Avoiding Catastrophic Failure 18.01.2022 5:04 ↓

Our businesses are as susceptible to single points of failure as any engineering project—unless we take steps to find and mitigate them.

#278: How 'Original Research' Projects Create a Wellspring of Profitable Writing Assignments 04.01.2022 41:27 ↓

Michele Linn talks about how she got into original research, what the work entails, how she finds clients, and how much these projects command in fees.

#277: How to Respond to an Angry Client 29.12.2021 18:30 ↓

Respond thoughtfully—instead of reacting emotionally—to negative client feedback by following these five steps.

#276: Acceptance Versus Giving Up 14.12.2021 4:56 ↓

What a passage from media mogul Peter Barton's book can teach us about how we perceive our unobtained goals.

#275: How to Solve Your Most Stubborn Business Problems 30.11.2021 28:21 ↓

Three pieces of advice that will help you finally solve your most complex and stubborn business problems.