Hey Docs!

"40% of doctor-to-doctor referrals just disappear."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary   In this conversation, Jill interviews Liz Sudit, co-founder of Bright Referral, about the challenges and solutions in referral management within orthodontics. Liz shares her journey...

"You can't change a design flaw easily."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary   In this conversation, Jill sits down with Felipe Lopez from JoeArchitect to discuss the intricacies of designing dental and orthodontic practices, emphasizing the importance of functional desi...

"Peace of mind about supplies is our goal."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary   In this engaging conversation, Jill chats with Nick Wangler to discuss the evolution of Details, a platform designed to streamline supply ordering for orthodontic practices. They explore th...

"Private practice conceded the battle."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary   In this conversation, John Marvin shares his extensive journey in healthcare marketing, particularly focusing on the challenges faced by private practices due to corporate influences. He emphas...

"70 million Americans have criminal records."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary   In this conversation, Jill Allen and David Harris discuss the critical aspects of hiring practices in orthodontic practices, focusing on how to prevent embezzlement and ensure a safe work...

"Spear phishing is a direct attack."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ S ummary In this conversation, Gary Salman, CEO of Black Talon Security, discusses the critical importance of cybersecurity in the dental and orthodontic fields. He shares insights on the evolution of cyber...

"It's hard enough doing an ortho startup practice."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this engaging conversation, Jill Allen speaks with husband-and-wife duo Drs. Lauren Carlson and Mike Seelig about their journey in starting an ortho-pedo practice together. They di...

"Your people are your business."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this engaging conversation, Cary Smith shares his journey in the orthodontic industry, emphasizing the importance of compliance, risk management, and team engagement. He discusses how business owners...

"No two businesses are the same."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary   In this conversation, Jill Allen and Artin Safarian discuss the intricacies of starting a dental practice, focusing on project management, budgeting, and the importance of value engineering. Artin sh...

“We need to balance efficiency and humanity.”   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this conversation, Jill Allen chats with Amy Cromwell to discuss the critical role of communication in orthodontic practices, emphasizing the evolution of communication methods, the impo...

"Answer Engine Optimization is the future."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this conversation, Jeff Slater discusses the evolving landscape of digital marketing, particularly in the orthodontic field. He emphasizes the importance of adapting to new trends such as...

“Literally 20 million pounds.”   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary   In this conversation, Jill Allen interviews Dr. Madeleine Goodman, an orthodontist who shares her journey from growing up in a dental family to starting her own dual specialty practice. They discuss the...

"We decided to start our own practice."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this conversation, Jill Allen interviews Dr. Madeleine Goodman, an orthodontist who shares her journey from growing up in a dental family to starting her own dual specialty practice. They disc...

"Hiring for fit is crucial; training can follow." Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary   In this conversation, Jill Allen and Alan Twigg discuss the challenges of hiring and retaining employees in the tight labor market, emphasizing the importance of workplace culture, refe...

"Staffing is the most challenging part."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs, Dr. Dan Pan and Dr. Fiona Shi from Emerald City Orthodontics share their inspiring journey from residency to starting their own practice. They discuss the challenges...

"Learn it till you earn it."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - https://getsmilesuite.com/ Summary In this engaging conversation, John D Marvin shares his extensive experience in healthcare and leadership, emphasizing the importance of understanding consumer behavior, building strong teams, and the minds...

"Identify where you don't want to go."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - http://getsmilesuite.com/ Summary   In this engaging conversation, Jill chats with Kent Miller to dive into the intricacies of demographics and market analysis within the dental industry, particularly focusing on orthodontic practi...

"It's about that team mentality."   Connect With Our Sponsors   GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - http://getsmilesuite.com/ Summary   In this conversation, Dr. Scott Sakowitz shares his entrepreneurial journey from starting escape rooms to opening multiple dental practices. He discusses the challenges and lessons learned from mana...

"You need to understand what you're about to sign."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - http://getsmilesuite.com/ Summary   In this conversation, Rob Montgomery shares his extensive experience in legal work focused on the dental and orthodontic space. He emphasizes the importance of legal guidance for you...

"You have to win on Google first."   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ SmileSuite - http://getsmilesuite.com/ Summary   In this engaging conversation, Jill and Savvy explore the intricacies of orthodontic marketing, emphasizing the importance of building a strong brand foundation, leveraging online reviews, and utilizing social media effectively. Savvy shares i...

“Everything we do is a habit.”   Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ SmileSuite - http://getsmilesuite.com/ Summary   In this engaging conversation, Lesley Logan shares her transformative journey from a corporate job to becoming a Pilates instructor and coach. She discusses the importance of prioritizing oneself, overcoming perfectionism, and creating space for p...

"Before and afters are crucial for trust."  Connect With Our Sponsors GreyFinch - https://greyfinch.com/jillallen/ SmileSuite - http://getsmilesuite.com/ Summary   In this conversation, Kayvan Mott, co-founder of The DocSites, shares insights on effective marketing strategies for orthodontic practices. He discusses common mistakes made by orthodontists, the importance of a strong online presence,...

"You need to have someone that owns it."   Connect With Our Sponsors OrthoFi From Start to Strength -  https://orthofi.regfox.com/from-start-to-strength-october-2025 GreyFinch - https://greyfinch.com/jillallen/ SmileSuite - http://getsmilesuite.com/ Summary   In this conversation, Jill and Jake discuss the evolution of GreyFinch, the impact of AI on orthodontics, and the importance of maximizing p...

“You just have to be yourself."   Connect With Our Sponsors OrthoFi From Start to Strength -  https://orthofi.regfox.com/from-start-to-strength-october-2025 GreyFinch - https://greyfinch.com/jillallen/   SmileSuite - http://getsmilesuite.com/ Summary   In this conversation, Dr. Grant Severs shares his journey into orthodontics, detailing the challenges he faced when starting his own practice after...

"Relationships are what sell orthodontics."   Connect With Our Sponsors OrthoFi From Start to Strength -  https://orthofi.regfox.com/from-start-to-strength-october-2025 GreyFinch - https://greyfinch.com/jillallen/ A-Dec -  https://www.a-dec.com/orthodontics SmileSuite - http://getsmilesuite.com/ Summary   In this engaging conversation, Jill hosts Beth and Jeff, two seasoned experts in orthodontic...