HerBusiness (Host: Suzi Dafnis)
HerBusiness
Your Business. Your Rules. You didn't start your business to work around the clock, burn out, or follow someone else's rules. This podcast is for WOMEN BUSINESS OWNERS ready to step out of the grind and build businesses that deliver FREEDOM, FULFILMENT and FINANCIAL SUCCESS — ON YOUR TERMS.Welcome to the path that has already helped tens of thousands of women break free from hustle culture and create profitable, sustainable businesses THEIR way. Welcome to the HerBusiness Podcast! I'm Suzi Dafnis, CEO at HerBusiness — the most COLLABORATIVE COMMUNITY for women growing SIX AND SEVEN-FIGURE BUSI...
Author
HerBusiness (Host: Suzi Dafnis)
Category
Podcast website
Latest episode
Jul 8, 2026
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Episodes
219: Self-Awareness, Selling with Confidence and Finding Success - With Tina Tower 22.03.2023 53:07
Tina Tower started her first business at 20 and has sold multiple businesses before reinventing herself as a mentor for women looking to create online courses and programs. In this interview, we discuss how mindset is key to growth and approaching challenges with the right attitude. Hiring and building a team had been a challenge for Tina in the past. In this episode, she opens up about how she's...
218: Lessons from SXSW: Shifting Your Mindset for Business Breakthroughs 15.03.2023 12:27
Hey there. I recorded this podcast episode at the SXSW festival in Texas, where I've been for the last five days. I've attended sessions headlined by actors like Robert Downey Jr, Tilda Swinton and Kerry Washington, business founders - including the CEO of Open AI, the company behind Chat GPT, inventors, and futurists, among others. One of my favourite sessions so far has been with Chef Jose Andre...
217: Stepping into Confidence: How to Claim Who You Are and Feel Good in Your Skin with Fiona Keary 09.03.2023 33:20
Do you ever feel like a lack of self-confidence gets in the way of you growing your business? Or maybe you just don't feel 100% fabulous in your own skin, so you avoid being visible in your marketing. Fiona Keary is a stylist who helps women 35+ create a wardrobe full of outfits they love without starting from scratch. She does this through virtual consultations, group sessions, an online Style Tr...
216: How Your Mindset Impacts the Time You Spend Working ON Your Business 01.03.2023 21:30
Quick question: How many hours per week should you work ON your business as a business owner? This is an excellent question because it can be easy to get caught up in the weeds, spending all your time on low-leverage activities and needing more time working on your business and high-leverage activities. I get it. So, how do you spend your time so that you don't feel like a hamster on a wheel, work...
215: Dare to Be Bigger: How "Owning More Space" Will Grow Your Business 22.02.2023 44:11
This episode is about "Owning More Space", which is about expanding into a more significant expression of yourself and your business in all possible ways. When you own more space, you can charge more for your products or services, become more visible in your marketing, and demonstrate your power and authority without friction - you are simply occupying and owning space that is there, waiting for y...
214: Breaking Through: Overcoming the Self-Defeating Mindsets Holding You Back 15.02.2023 25:00
Are you struggling with negative self-talk, limiting beliefs, or a fear of failure? In this episode of the HerBusiness podcast we talk about the mindset blocks that could be stopping you from reaching your full potential as a woman business owner. I recently asked our HerBusiness community what was holding them back, and I got some really honest and heartfelt responses that have informed this epis...
213: Get Ready to Stand Out in the Crowd: The Ultimate Steps to Being Chooseable in Business with Belinda Weaver 08.02.2023 38:19
Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it's hard to know what to do and how to be to really stand apart in a way that has more people say yes. If you've ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you'll love this ep...
212: Surprising Ways Fear is Stopping You from Making Sales as a Woman Business Owner - And How to Overcome It! 01.02.2023 27:56
Confession: I used to struggle with promoting my business and speaking about my products and services due to the fear of making sales. My fear caused me to avoid answering calls and even pass on potential sales opportunities to my partner. This fear can stem from various reasons such as a lack of confidence, unclear messaging, vulnerability, or feeling physically or emotionally at risk. However, c...
211: How to "Show Up" for Your Potential Clients Without Looking PUSHY 26.01.2023 26:01
Do you struggle with showing up for your potential clients without feeling pushy? It can be a tough balance to strike, but it's an important one. This podcast episode explores the topic of "Showing Up" for potential clients without coming across as pushy or salesy. Building strong relationships with potential clients is essential for success in the business world. Often, our feeling of being pushy...
210: How to go BIG in a SMALL Niche - 17 Breakthrough Business Strategies with 7-Figure Entrepreneur Bonnie Christine 18.01.2023 37:36
Bonnie Christine is a surface pattern designer who's built a successful, profitable business in a small niche. She's passionate about helping creatives achieve their dreams and has helped tens of thousands of people through her programs. In this episode of the HerBusiness podcast, Bonnie shares her secrets to success in a small niche. She talks about developing a success mindset, believing in your...
209: 5 Ways You're Isolating Yourself From New Clients and Connections 05.01.2023 24:06
Now more than ever, our connections are so crucial to the growth of our business. We want to be deeply connected to the right people to have solid and sustainable businesses, no matter what the economy throws at us. In this episode, I share the most overlooked and misunderstood approach for growing a lucrative network that brings you sales, connections and support and works EVEN for introverts or...
208: What to Do When You Find Yourself Unfocused Or Overwhelmed 22.12.2022 29:42
If you are feeling... Overwhelmed? "Scattered" or "Swamped"? Like you have TOO Many Things on the To-Do List Confused by all the options and "Bright Shiny Objects." Or, if you're: Wondering which strategy to put your energy into next Laying awake at night second-guessing yourself or just flat-out feeling stressed and confused? Looking at all the parts of your business and thinking, "there's not en...
207: The Plan That Gets More People Buying From You 07.12.2022 26:57
Right now, inside the HerBusiness Network, we are focused on planning. Our members are all working on their 2023 plans. And we're running everything from all-day planning days to 3-hour online workshops. We've also curated hundreds of dollars in resources for members to read, listen to, watch webinars, and complete worksheets. We've also created a popular 2023 Planner Kit with beautiful 2023 mega...
206: The 3 X 3 Secret To Creating Your Best Year Ever 23.11.2022 23:32
Ready to create your Business Success Plan? The ability to create a plan and then work to the plan is one of the most fundamental secrets to the success of any project or venture. It doesn't mean everything always goes to plan, but I've found that HAVING a plan always gets me closer to the outcome I want than NOT having a plan. Planning gives you a clear handle on your goals and allows you to use...
205: Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community - with Peter Johnston (PJ) 09.11.2022 42:13
Have you ever set a big goal that scared you? One that you KNEW you'd have to put a lot of time, effort and sweat into? One that you didn't know you'd succeed with? When he set himself the goal to climb the height of Everest on an organised hike, my guest didn't know the enormous impact that it would have on him emotionally, physically, spiritually and mentally. In this episode, I interview Peter...
204: Should You 'Unplug' From Your Business When On Vacation? 25.10.2022 12:45
You're heading off on vacation. You're cramming to get things done before you go. For good measure, you check out the wifi speed in your hotel room, and you pack your laptop. Just. In. Case. But should you 'unplug' while you're away? Or does it make more sense to fit some work in during your vacation? Many business owners say it's difficult to detach from work when they're supposed to be relaxing,...
203: Say "Yes" to a Business Breakthrough 14.10.2022 20:39
Ready for a business breakthrough? Sometimes we may not feel ready for a breakthrough. Maybe we don't feel confident. We don't have enough information. We don't have all the skills. We don't know the final outcome if things change in our world, which can be a bit scary. And often, we're sitting on this precipice of wanting to move forward but thinking, "Oh my gosh. I don't know if I can do that bi...
202: Bottlenecks, Napkins and Next Levels - Lessons from My Mastermind 28.09.2022 21:52
I just returned from spending a week attending the Business Mastermind I belong to. It was a powerful time to evaluate my business and look at what is working and what needs a different or fresh approach. In this episode, I'm sharing five of the most important questions you could be asking yourself to get more clarity, focus on your business, and fine-tune your business model and marketing. Listen...
201: They Found Clients, Community And A New Confidence - A Tour Inside HerBusiness 14.09.2022 1:05:38
Imagine getting new clients, building a community of people around you who support you and sending you referrals and gaining brand new confidence to show up more on social media and build your profile. In this interview with three of our HerBusiness members, you'll see how an investment of just 1-2 hours a week and less than $20 a week in their business has given these women (and many like them):...
200: How to Grow An Audience of Buyers on Social Media (Without Buying Expensive Ads) 31.08.2022 42:46
How can you create an audience of buyers on social media - without buying expensive ads? In this episode, I share a training I recently did for our HerBusiness community. I give you four things you can do NOW to start growing a profitable audience on social media without spending money on ads and even if, up until now, you haven't been able to turn many of your followers into buyers. I think you'l...
199: How to "Show Up" for your potential clients without looking PUSHY 17.08.2022 17:03
Getting new clients often starts with Showing Up. You're visible when you're showing up, putting your hand up for things, and saying yes to opportunities. SHOWING UP is about knowing what your GOALS and VISION are - where the goalposts are. That means you KNOW HOW TO POSITION YOURSELF and explain what you do in a way that demonstrates how you help people. This means you know who YOUR IDEAL CLIENT...
198: From 30 to 700 products and a 122K year! How jewellery retailer Karina Pellicone shifted her business model to see a record year. 11.08.2022 33:31
Karina Pellicone of Plum Petal hit a six-figure revenue milestone in April 2022. After launching her wholesale website and business model, she's grown her jewellery business 75% from the previous year. But this shift in revenue to her jewellery business didn't happen overnight. It took seeing some incremental growth in her eCommerce store and then deliberately deciding to work with a new type of i...
197: How to Stop Being the One Making EVERY Decision in Your Business 03.08.2022 14:37
To grow your business, you have to stop being the one making every business decision. Making ALL the decisions is exhausting. And if you've ever gotten to the end of the day and thought… "Oh… I can't even decide what I want for dinner. Someone just feed me, please! And bring me a glass of wine while you're at it."… you might be suffering from decision fatigue. Being stuck making all the decisions...
196: My Business Breakthrough Success Strategy 27.07.2022 1:15:30
We're doing something a little different in this episode of the HerBusiness podcast. Recently we ran a free online training called: My Breakthrough Business Success Strategy . And we had such great feedback that I wanted to share it with you. Four Business Owners Share the 'One Thing' that Made the Biggest Difference When Growing Their 7-Figure Businesses. As you'll hear, our four experts are expe...
195: How Menopause Expert Angela Counsel Made a 400% Revenue Increase and Reached a Six-Figure Milestone 20.07.2022 33:08
It's a VERY good day when a business owner you've been cheering on hits that magical 6-figure mark! And naturopath and menopause expert Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up right before she had her BIGGEST breakthrough!). When Angela Counsel joined the HerBusiness Network, she gave herself and her new business "one year."...
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