HerBusiness

Everyone knows that marketing is an investment … but when you don't have clarity about the money behind your marketing , it can quickly start to feel like a financial black hole. So in this episode of the HerBusiness Podcast, we're talking about the financial side of marketing – not just how to get more leads or engagement… …but how to make sure the money, time, and energy you invest into marketin...

It's time to #AskSuzi ! To start off this brand-new series, I'll be answering a question I get from women business owners all the time . "How can I turn cold leads into warm leads… without feeling like a used car salesman?? " It's something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let's dive into it. Here's Wh...

Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches. So, in this episode of the HerBusiness Podcast, I'm talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal cli...

To kick off 2026 as The Year of Leverage , I'm sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I've tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends. This episode is a goldmine of marketing knowledge from some of my favourite successful business owners. Featuring: Dale Beaumont (C...

I recently walked away from one of my top money-making programs . Not because it didn't work. Not because it wasn't valuable. But because I felt it was no longer fully aligned with my business and personal goals. So in this episode, I'm revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you're considering moving away from an offer or program...

Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level. Good thing we have Chantel Gilbert , our 2025 HerBusiness Member of the Year and CEO of Bluegum Electrical Solutions , here to tell us exactly how she did...

There is a version of success that women in business are quietly handed… a script we're meant to follow without question. The perfect businesswoman is polished, confident, always composed, and constantly pushing for more. She is dedicated, but not intimidating. Feminine but not weak. Ambitious but never TOO much. And guess what? She's not real. In this episode of the HerBusiness Podcast, we're bre...

What if EVERY client project, business building campaign, or idea automatically appeared in your calendar … so you could sit down at your desk, ready to work? That's not the reality for most of us as business owners. A huge chunk of time goes to project planning. But Belinda Weaver, copywriter, coach, and CEO of Copywriting Matters has discovered a brand new system that makes project planning SO m...

As we step into December, MOST of the world begins to slow down. But for business owners… the end-of-the-year season can be one of the most stressful and hectic times. Maybe you want to rest and take a couple of weeks off — but you know that an entire new year of business is just around the corner. So how can you close out 2025 strategically, and then move into 2026 feeling ready (and rested!)? Th...

I see so many business owners entering each new year already exhausted . That exhaustion? It originates from months before. Now is the time not just to plan out your 2026 — but it is the time to truly sit with your goals, and understand how you can accomplish them this next year. In this episode of the HerBusiness Podcast, I'll walk you through the exact planning strategy I'm using to plan my 2026...

Doing "more" is the default setting for most women business owners. We strive for more revenue. More clients. More milestones. More targets. But what happens when we stop reaching for the moving target of "more"... and instead strive for "enough"? What happens if we prioritise balance, freedom, and fulfilment – and set our business goals to accomplish those standards? In this episode of the HerBus...

Burnout does NOT just come from doing too much … it comes from doing business in a way that isn't aligned with who you ARE . In this week's HerBusiness Podcast, I sat down with Melinda Cohan , author of Sustainable Success: Thriving in Business and Performing at High Levels Without Burnout . Melinda is revealing how so many business owners are unintentionally running on performance mode – pushing,...

I have seen so many businesses with incredible potential fizzle out because the business owners are making this one mistake… Doing it all themselves. Staying stuck in the day-to-day. Letting admin eat up their time. Becoming the bottleneck that holds their business back. So on this episode of the HerBusiness Podcast , we're talking about the real reason your business isn't growing — and why delega...

So many women business owners believe that their sensitivity and emotions hold them back in business . That our empathy and passion must be muted in order to succeed. In this episode of the HerBusiness Podcast I sat down with counsellor and founder of the Self-Kind Hub, Erica Webb , to talk about being a highly sensitive entrepreneur — and why it's actually a superpower for your business success ....

Ever notice how a bit of white space makes everything feel clearer? Designers use it to make things pop. Our brains love it. Yet, as women business owners, we often overlook the importance of white space in our businesses and our lives. So in this episode of the HerBusiness podcast, we're talking about why white space is not a luxury — but a complete necessity if you want to grow a business that f...

Every business owner starts their journey thinking they will find FREEDOM — more time, more flexibility, easier hours. But then, a decade later … every detail still runs through you , everything lives in your head, your team can't operate without you, and YOU become the bottleneck of your progress. In this episode of the HerBusiness podcast, I'm joined by Justeen Kirk of ISO Matters , a systems ex...

I used to spend countless nights firefighting problems, redoing work, and apologising to clients… until I put in place the four essential business systems that changed how I operated . In this episode of the HerBusiness Podcast, I'm sharing the four essential systems that saved my sanity as a business owner . These aren't "nice to haves" or a checklist – they are the exact systems and structures I...

Running a business does NOT happen in a vacuum . As business owners, our personal lives and working lives are deeply intertwined — each affects the other. So can you grow your business without sacrificing your relationships ? In this episode of the HerBusiness podcast, I'm sitting down with Life Coach and Relationship Expert Sharon Pope to explore the intersections of business and love. We're talk...

Have you ever woken up, looked at your calendar, and thought… " I should be excited about this, but I'm just tired? " You don't HATE your business. In fact, things are working well. On the outside, you look successful. But inside, you're feeling disconnected (and maybe even a little resentful). This is the midlife shift so many women business owners go through, even though it is RARELY talked abou...

Too many women business owners find themselves stuck in business burnout… this cycle of hustling harder, putting themselves last , and wondering why it still doesn't feel like the freedom they wanted. We are taught that the answer is doing more — when really, it's about giving ourselves the conditions to create the energy, clarity, and self-compassion we need to lead. In this episode of the HerBus...

Do you ever look at another woman in business and think, " How the heck is she so confident? " The truth is, confidence is NOT something you're born with. It is a skill you can build… as long as you build it through ACTION. In this episode of the HerBusiness Podcast, I'm walking you through 5 practical ways to grow your confidence in business. Now is the time to STOP holding back, overcome your se...

Are you pouring your heart into your products or services… but not seeing the consistent sales you want month-to-month? If you don't know why sales aren't coming in consistently (or you don't know how to create a steady stream of customers), this episode is for you. Today, I'm joined by Susan Bradley, founder of the Social Sales Girls, who has helped thousands of small business owners grow their b...

Do you ever feel like you're putting so much effort into your marketing, but your messaging just isn't connecting with your ideal clients? You're continuing to show up. Posting daily. Creating great offers. Doing all of the "right" things. But instead of attracting your ideal clients (the ones who value your work and ready to invest)... you're hearing crickets. In this episode of the HerBusiness P...

This week, Monica Rosenfeld of Stories That Stir joins us to dive into the power of stories, and how you can use your story to cut through the noise – be it in your emails, your social media, or out on the stage. With years of experience as a storyteller, business owner, and speaker, Monica shares exactly how women business owners can use storytelling as their most powerful marketing tool. We're t...

Marketing your small business can (if you're not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be "on" 24/7… It's exhausting. In this episode, we are talking about marketing burnout , and how constant content production can slowly consume all your time. But, I'll also walk you through how to shift from d...