Healthcare Success

Stewart Gandolf interviews Brent Westra & Andrew Tofilon, Marketing Managers of Mayo Medical Laboratories. Stewart, Brent, and Andrew discuss new care models, disruptive technologies, personalized medicine and alternative payment models in the dramatic transformation of Healthcare. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/mayo-medical-laboratories-di...

Sam Jones interviews Scott Singpiel, Communications Manager, ScopeRadio.com. Sam and Scott discuss how audio content can be an important tool in any practice's marketing strategy. Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/audio-content-shsmd17-podcast.html

Peter Do and Doreen Pichotti discuss the uses, advantages and distinctions between Facebook and Yahoo native ads. Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/digital-advertising-best-practices-and-insights.html

Stewart Gandolf interviews Judd Hollander, MD, on his SHSMD 2017 topic of Telemedicine. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/jeffconnect-value-based-care-telehealth.html

In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm Klein & Partners about the primary elements of a brand’s strength, revealing patient expectations, and more. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/hospital-name-change-logo-sou...

Stewart Gandolf, CEO of Healthcare Success, talks with Matt Hall, Vice President of Marketing at Pacific Dental Services about utilizing community events as a key marketing strategy. Read our blog on this podcast here: https://healthcaresuccess.com/blog/publicity/community-marketing-strategies.html

In this insightful and inspiring interview, Thomas H. Lee, MD, Chief Medical Officer of Press Ganey, and Stewart Gandolf, CEO of Healthcare Success, discuss An Epidemic of Empathy in Healthcare, and how, in an increasingly consumer-driven health care environment, organizations must compete on delivering value for the patient. Read our blog on this podcast here: https://healthcaresuccess.com/blog/b...

Donna Teach with Nationwide Children's Hospital shares tips on how to use marketing ressearch data to impress your leadership and make the progress you need to internally. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/how-to-use-hospital-marketing-metrics-to-prove-results-and-thrill-your-leadership.html

Camille Baxter, Director of Health Enterprise Marketing at University of Illinois Hospital; shares with Lonnie Hirsch, her thoughts on hospital service line marketing. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/hospital-marketing-service-line-marketing-should-be-extension-of-the-brand-promise.html

Stewart interviews Kim Reynolds, Marketing Services Director & Chris Pinolio, at LifePoint Health on Patient Development as a Marketing Strategy. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/patients-development-as-a-marketing-strategy.html

Lonnie Hirsch interviews Tyler Haney and Kevin Smith, Director of Digital Strategy & Director of Marketing Intelligence, Childrens Medical Center & University of Pittsburgh Medical Center. This discussion covers building medical practice's online presence and the marketing beyond SEO. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/managing-your-hospital-on...

Lonnie Hirsch interviews James Merlino, MD, Cleveland Clinic. Lonnie and James discuss patient satisfaction and how much there is to it. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/at-cleveland-clinic-patient-experience-is-not-about-patient-satisfaction.html

Lonnie Hirsch interviews Jan Lansing, VP Marketing & Communications, CHOC Children's Hospital. Lonnie and Jan discuss "how the well-known institution is using social media and digital tools to engage the parents of patients and non-patients". Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/challenges-and-benefits-an-inside-look-at-marketing-at-choc-children...

Stewart Gandolf interviews Chris Nelson & Dennis Jolley, Communications Director & Senior Director of Marketing, University of Utah Health Care. Stewart, Chris, and Dennis discuss utilizing outside marketing and how it benefits any practice. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/how-outside-marketing-help-saves-time-money-and-sleepless-nights.html

Stewart Gandolf interview's Jennifer Coleman, SVP Consumer Affairs, Baylor Healthcare. Stewart and Jennifer discuss word of mouth marketing, its importance, and how to manage it. Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/effective-word-of-mouth-management-and-measurement.html

Stewart Gandolf interviews Chris Boyer, Director of Digital Marketing & Communications at Inova Health System. Stewart and Chris discuss tasteful, cost-effective ways to put your medical practice out there. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/building-your-brand-with-wellness-live-from-shsmd-with-chris-boyer.html

Stewart Gandolf interviews Dr. Wayne Guerra on his 2014 Patient Experience Summit presentation: Healthcare Game Changers in Mobile App Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/cleveland-clinic-panel-patient-engagement-essential-healthcare-mobile-apps.html

Sam Jones interviews Linda Golding at the 2014 Patient Experience Summit on her presentation: Reducing Compassion Fatigue and Building Cultural Competence Using Text. Cleveland Clinic Speaker Series: Linda Golding, Chaplain, New York-Presbyterian Hospital. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/empathy-innovation-summit-reducing-compassion-fatigue-...

Lonnie Hirsch interviews Lisa Ryan, Executive Director, Kaiser Permanente. Lisa and Lonnie discuss the integrated, total health approach and how advertising efforts communicate the “secret sauce” of what makes Kaiser members happy. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/kaiser-permanente-secret-sauce-patient-stories-well-told.html

Lonnie Hirsch interviews Gus Taylor, Chief Administrative Officer, Florida Medical Clinic. Lonnie and Gus discuss provider engagement and Florida Medical Clinics commitment to patient satisfaction. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/patient-satisfaction-challenge-winning-provider-engagement.html

Sam Jones interviews Maureen Fagan, Executive Director, BWH Center for Patients and Families. Sam and Maureen discuss patient care experience and other key topics from her presentation at the Cleveland Clinic Patient Experience Summit. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/medical-grand-rounds-impact-patients-perceptions-care-physicians.html

Lonnie Hirsch interviews Alicia Jansen, Associate Vice President of Marketing, MD Anderson Cancer Center. Lonnie and Alicia discuss patient and caregiver perspectives, making appointments, and more. Read our blog on this podcast here: https://healthcaresuccess.com/blog/medical-marketing-advertising/how-md-anderson-empowers-patients-from-the-first-virtual-contact.html

Lonnie Hirsch interviews David Marlowe, Founder of Strategic Marketing Concepts at SHSMD. Lonnie and David discuss ROI, the measurable revenue and net margin return, and hospital profitability. Read our blog on this podcast: https://healthcaresuccess.com/blog/medical-marketing-advertising/the-true-definition-of-roi-metrics-for-profitable-hospital-marketing.html

Lonnie Hirsch interviews Kelly Jo Golson, SVP & Chief Marketing Officer, Advocate Healthcare. Lonnie and Kelly discuss the challenging process of transitioning to a master brand, how gaining support is an important aspect of the process, and more. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/the-art-and-science-of-creating-a-master-brand-for-advocate-hea...

Lonnie Hirsch interviews Alan Shoebridge, Senior Director Of Marketing & Communications, Providence Health. Lonnie and Alan discuss "White Coat Syndrome", what it is, and the cure for it. Read our blog on this podcast here: https://healthcaresuccess.com/blog/podcast-interview/white-coat-syndrome-why-marketing-professionals-have-it-and-how-to-cure-it.html