Healthcare Rap

Ryan Kilgallon, Director of Digital at Overit, shares how putting CX first means putting UX first. There’s still a lot of work that goes into making a website the core of consumer experiences, so Ryan goes back to the basics as he walks us through how his team prioritized engagement and what we can all learn from that process. All that, plus the Flava of the Week about Kroger’s new weight manageme...

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021.  Jared and Zain talked about health systems taking the lead in helping people stay healthier. Then they went deep on why now is the time to move beyond sick care models and explore wellness and functional medicine offerings.  This show is...

YY from SignalFire dives deep on what the health tech landscape looks like from the venture capital world, including the current and future road map for using tech to improve legacy consumer experiences.  All that, plus the Flava of the Week about Accenture’s recent report on patient loyalty. How does their latest research strengthen the business case for digital engagement, and why should we get...

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021.  Jared and Zain talked about whether it’s possible to deliver healthcare in a way that's good for the patient and for business. Then they went deep on knowing where business value comes from, how marketing can get on the same page, and ho...

Come for weight loss, stay for care. Michael Botta, President and Co-Founder of Sesame, discusses Sesame’s partnership with Costco, some details about their recently announced weight loss program, and what it all tells us about how consumers view their health and wellness as well as where digital health fits in.  All that, plus the Flava of the Week about Walgreens scaling back its investment in V...

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021.  Jared and Zain discussed about how it’s challenging to design effective customer experiences when no one owns the process. Then they went deep on why digital teams have struggled to adopt service design standards and how to evolve, and d...

Michelle Davey, founder and CEO of Wheel, shares how Wheel is trying to change engagement behaviors, and how they take a partnership approach to reinventing how virtual care is delivered.  All that, plus the Flava of the Week about Equinox’s new longevity-based gym membership. What does it say about opportunities for fitness and healthcare to meet, and how can concierge-level services connect part...

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021.  This was Zain’s first episode to co-host, and he and Jared embarked on a quest to discover whether it’s possible for healthcare organizations to provide the experiences that consumers demand. They talk about how culture and organizationa...

Season 11 kicks off with GoodRx Co-Founder Doug Hirsch. Doug is candid about the intentional and unintentional effects of rising drug costs, the downstream effects when consumers don’t fill their prescriptions, and how GoodRx simplifies decisions by reducing the amount of information that’s presented.  All that, plus the Flava of the Week about Season 11’s theme of engaging the modern health consu...

This bonus episode highlights trends in the physician relations space and the digital tools that are being used to modernize providers’ business growth. It’s a “greatest hits” collection from Season 2 of the Actionable Insights Podcast hosted by Doctivity Health. Providers have to address the bottom line before they can prioritize things like consumer experience, so these are important conversatio...

We wrap up Season 10 with Ted Moser, Senior Partner at Prophet and author of Winning With Platforms. Ted gives a clinic about the quickly-evolving Platform Era and how healthcare organizations should and shouldn’t leverage platforms to grow their influence and improve consumer experiences.  All that, plus the Flava of the Week about Peleton’s most recent consumer health report . What do attitudes...

For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare.  All that, plus the Flava of the Week about Costco’...

In his work at KLAS, Adam Cherrington speaks with a lot of digital health companies as well as the provider organizations that they serve and partner with. Adam shares his point of view on trends that he’s seeing when it comes to patient experience and consumer engagement, as well as the categories of digital health solutions that are out there addressing these priorities.  All that, plus the Flav...

Geoffrey Roche is challenging healthcare organizations to think differently about workforce development. He connects the dots between medical training, clinical leadership, and the great need to develop the incoming non-clinical workforce that has different needs and skill sets.  All that, plus the Flava of the Week about Best Buy’s Q1 performance. What are the latest accomplishments with their sl...

Jenny Bristow, CEO and Founder of Hedy & Hopp, speaks with a lot of healthcare organizations about the intersection of marketing, digital, and consumer engagement. As we champion leaders in this field, it’s more important than ever to seek out inspiration and education. You’ll love Jenny’s enthusiasm and passion for working in this field, her insights on what’s coming around the corner for con...

Evan Richardson, CEO and Founder of Form Health, dives into the current state of metabolic health in America, GLP-1’s, Form Health’s newly announced partnership with Eli Lilly, and how it all impacts everyday people on their health and wellness journeys.  All that, plus the Flava of the Week about the second trend in McKinsey’s latest consumer insights report. Knowing that consumers are more willi...

Matt DiVenere from Optimum Health IT talks about the role of thought leadership and content in expediting behavior change in an industry that’s known for moving slowly and carefully. You’ll hear the latest trends that Matt’s seeing in health tech thought leadership, and how, when it’s done right, it can drive change for consumer transformation and other key initiatives. All that, plus the Flava of...

Will Johnson, Vice President and General Manager of +Oscar, sees an urgency to prioritize personalization. Will and Jared dive into how healthcare organizations democratize knowledge, and why now is the time to value individualized health.  All that, plus the Flava of the Week about, of course, Walmart closing all 51 of its healthcare clinics. As we move through our stages of grief, can we take a...

Keenan Wyrobek, Co-Founder and CTO of Zipline, joins the Rap to talk about how drone delivery is changing the way that patients with chronic diseases access care, how it enables health at home, and how consumer-centric can mean getting physical things fast.  All that, plus the Flava of the Week about One Medical’s newest expansion. One year after Amazon’s acquisition, is there still a growth path...

Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you ha...

Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis.  All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What does it take for Marketing to play a leadi...

In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap with some exciting news from Tracy Mills and Nick Vass, the CEO and president of J29....

Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong .  All that, plus the Flava of the Week about increased pediatric use of retail and urgent...

In the second of three special episodes recorded at HIMSS '24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro.  This episode focuses on technologies that you likely already know about or have in your daily life. From video chats to chat bots to home ap...

Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn't — fit along consumers' healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in a consumer-centric setting. He also uncovers what he refers to as...