Healthcare Rap

In the first of three special episodes recorded at HIMSS '24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.  The theme of this year’s conference was "Creating Tom...

Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.  All that, plus the Flava of t...

Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving new marketing behaviors.  All that,...

Shaily Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!  All that, plus the Flava of the Week about the ROI of customer experience. What stats ca...

Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom's consumer business was born from failure and how Kyle's team experiments with new tools, looks for value, and either adopts them or moves on.  All that, plus the Flava of the Week about University of Rochester Medical...

Robin Goldsmith shares Verizon’s vision for a consumer-centered future. As Verizon’s Global Lead for Health Innovation & Strategy, Robin brings a lot of macro trends together and helps us understand the tech and data architecture that’s needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to voice-enabled technologies, to wearables having a...

Drew Schiller, CEO of Validic, recaps his recent panel discuss at CES about navigating the data revolution. Personal health data is playing a revitalized role as new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearables. Combine that with an ecosystem that connects that data and makes it actionable for clinicians, and you have new possibilities f...

Ben Tingey returns to talk all things consumer innovation from his point of view as Innovation Manager with Advocate Health’s Innovation & Commercialization team. Ben and Jared talk about everything from General Catalyst to Neuralink as they range far and wide in their assessment of how to let the future shape our progress today . All that, plus the Flava of the Week about new wellness offerin...

Crystal Broj and Franco Cardilllo from the Medical University of South Carolina spotlight digital health transformation teams and how to set them up for success. Get ready for a super tactical discussion from one of the teams that's leading the charge to incorporate digital health into the lives of those who are seeking and providing care.  All that, plus the Flava of the Week about Target rolling...

Joel Philippsen, Director of Marketing and WellConnect at Columbus Regional Health, spotlights consumer-centered innovation from the health system point of view. Joel helps us connect the dots between aspects of the consumer experience that can sometimes be overshadowed but can have a high impact on meeting the expectations of those receiving care.  All that, plus the Flava of the Week about the E...

Wei-Li Shao, President of Omada Health, joins us to discuss Omada's big splash: being named Amazon’s first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor’s office is leading to real behavior change at scale.  All that,...

Christine Albert, Chief Experience Officer at LCMC Health, shares how consumer-centered leadership brings brands to life, why marketers are in the sweet spot to translate consumer initiatives to business leaders, and how to connect the dots between brand, culture, and experience to create people-centered leadership.  All that, plus the Flava of the Week about Amazon’s new Health Condition programs...

Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and how patient experience is being prioritized as part o...

We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry.  All that, plus the Flava of the Week about refining our focus in the new year. As the new rap intro states, consumer i...

Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are welcoming this alternative approach with open arms...

Episode #300, y’all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be coming next for consumer transformation from inside and outside traditional care providers.  All that, plus the Flava of the Week recapping the major headlines from 2023. As the new year unfolds and we hear about more big moves, can we commit to look beyond...

Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from h...

The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new entrants addressing the calls to become more consumer-centric, and where should YOU be looking next? All that, plus the Flava of the Week about CVS Health’s Investor Day. As the retail giant puts more emphasis on integrating their services, can we ope...

Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the past.  Join veteran hosts Jared Johnson and Peter Ba...

Healthcare executive Dr. Zeev Neuwirth and Ann Somers Hogg from the Clayton Christensen Institute kick off the 2024 Predictions Series to share their perspectives on what’s coming for consumer transformation. They share how both traditional and nontraditional players are addressing the calls to become more consumer-centric, and what it all means for the industry and those whom we’re serving. All t...

With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers? Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based memb...

Linda MacCracken and Jenee Bader share lots of examples of consumer-centered innovation from the health system point of view and discuss why we have to focus on the immediate future rather than look too far down the road.  All that, plus the Flava of the Week about GNC Health launching new virtual care services. How can retail health memberships meet consumers’ needs, and can they challenge tradit...

Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work? Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Market...

Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model.  All that, plus the Flava of the Week about VillageMD’s part in helping r...

Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications.  Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health servi...