Healthcare Rap

Consumers are using voice assistance and their own social media networks more than ever to search for doctors, according to Binary Fountain’s 3rd annual report on how consumers choose providers. Aaron Clifford , Senior Vice President of Marketing for Binary Fountain , shares the report’s key findings and surprises from the data, along with a look to the future of where to focus to make it easier....

Why do Google and other tech orgs give away so many tools for free, and what can healthcare learn from it? Chris Hemphill , Director of Client AI/Ops for SymphonyRM , joins the exclusive Repeat Guests Club and returns to discuss the concept of hospitals commoditizing their inputs when it comes to healthcare literacy. Hospitals stand to benefit when at-risk consumers know how to manage their health...

Steve Koch , managing director for Cast & Hue , answers common questions from hospitals and health systems about journey mapping and experience design. From the how and when, to which teams are involved, Steve shares the evolution of customer journey mapping and the direct business impact in healthcare. Journey mapping will always shatter some expectations when they involve getting real feedba...

What started as a question from Geisinger ’s Jeff Bean on LinkedIn inspires a vibrant discussion between Jared and Peter about how health systems create strong brands. Practically every aspect of the healthcare consumer’s journey can be improved, which means even reducing one friction point can do wonders. All that, plus World Series predictions and Peter keeping it real for the first time.  ...

Just like you can’t rap without dropping a beat, you can’t succeed in digital without an up-to-date knowledge of search engine marketing (SEM). Jeff Steblea , director of sales for Eruptr, offers tips to supplement your organic efforts and describes the current landscape of paid search. Learn how to use the voice of healthcare consumers and what your target impression share should be. All that, pl...

In a noisy world, the only way to win isn’t to add to it, it’s to disrupt it. Larry Bailin , best-selling marketing author, gives a preview of his keynote at the upcoming Health Care Internet Conference November 4-6, 2019. Marketing in the Age of Assistance requires not just skills to be found, but to be chosen, which forces healthcare marketers to push the envelope and disrupt themselves. All tha...

“Alexa, how do I optimize my hospital’s content for voice search?” A solid place to start is by slowing down and asking ourselves what healthcare consumers want from voice. Ahava Leibtag , president of Aha Media Group , discusses the current state of voice search and what to do today to prepare for tomorrow. All that, plus the dangers of demographic segmenting and flying before we crawl. Thanks to...

One reason SEO remains a challenge is the shrinking SERP real estate. Rebecca Gill , founder and president of Web Savvy Marketing, drops by to shed light on how to succeed with unique opportunities for medical providers and organizations even as Google’s knowledge graph gives more competition. All that, plus the 3 focus areas for today’s search strategy and the lovely summertime weather in norther...

Stop, collaborate, and listen! J is back with some revelations. Recap the biggest SHSMD conference yet as friends and colleagues share insights about innovating our approach to innovation. Jhaymee Tynan , Jeff Steblea , Steve Koch , Jason Skinner , and Alan Shoebridge offer more hits than your favorite mix tape. Thanks to  Xpressdocs ,  Ultera Digital , and the Podcast. Healthcare Networ...

Your role will never be the same as it once was. What motivates you as a healthcare marketing or communications professional? Jared shares his tenets about healthcare marketing -- beliefs about what our industry is and how to succeed. All that, plus informed optimism, and looking in the mirror. Thanks to  Xpressdocs ,  Ultera Digital , and the Podcast. Healthcare Network for helping us s...

Pager-wearing Millennial speaker Brian Fanzo is giving a keynote presentation at the Health Care Internet Conference (HCIC) in November on digital empathy. This week, Brian gives us a preview of how to build and scale trust on behalf of healthcare organizations. Hint: It doesn’t come by hiding from technology, or by marketing more. All that, plus what Brian hopes attendees will walk away with from...

Andy Gradel ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differently. This week, he passes along some of the insights he has gained by being away from the daily grind that so many healthcare digital teams struggle with. Learn what hills to die on, how to change the dialogue about CRM, and how to help consumers make...

The Healthcare Internet Conference, or HCIC , will be held in Orlando, Florida November 4-6. Mike Schneider , partner at Greystone.net , gives the lowdown on who should attend, how they selected topics from over 200 session submissions, and what he hopes you’ll walk away with. All that, plus the lazy river and where to find your tribe. Register for HCIC here ! Thanks to  Xpressdocs ,  Ul...

Is content marketing being built up as a valuable skill only to turn into a dead end career path? Peter and Jared discuss career options as the value of content continues to evolve, including how damaging it can be when marketing departments compete for credit. All that, plus building on a foundation, and Peter’s recommendation for the best retro funk album. If you’re going to the Content Marketin...

Matt Bakaitis , senior director for digital marketing at Cleveland Clinic, continues our preview of this year’s Content Marketing World Health Summit. Can your content marketing achieve its potential if structured as a series of projects? Matt explains why the answer is no . A project-based approach to content marketing gets the job done but won’t result in exceptional or even differentiated conte...

Amanda Todorovich , senior director of health content for Cleveland Clinic, gives a behind-the-scenes tour of the upcoming #CMWorld Cleveland Clinic Health Summit . From what has surprised her in previous years to what is changing based on feedback, Amanda prepares you for why this year’s event is designed to be the best yet. Don’t forget to enter HCRAP100 for $100 off when you register! And yes,...

Scott Zeitzer and Michael Roberts , hosts of new podcast The Paradigm Shift of Healthcare , stop by to share good vibes and discuss what they have learned producing the first few episodes. How do providers and patients keep up with today’s medicine, and more importantly, how do we make healthcare more human again? If you’re ready for a breath of fresh air, check out The Paradigm Shift of Healthcar...

If health tech entrepreneur Mike Biselli has his way, healthcare will be totally reimagined, and marketers will play a part in it. Healthcare needs authenticity, creative thinking, and a fully connected consumer experience. Marketers who choose to use their skills to move these efforts forward will help bring about a newly imagined, connected, sustainable healthcare system. All that, plus reflecti...

Get ready to blast off with Alex Membrillo, CEO of Cardinal Digital Marketing , as he steers the rocket ship of healthcare SEO and paid search to bold new frontiers! The funny thing is, the future of being found on Google is still built on the same foundation it always has been. All that, plus what the executive team has to provide to marketers, what happens before Zero Moment of Truth, and how to...

The more we understand human behavior, the better equipped we become to transform healthcare in a meaningful and effective way. How is fear of the unknown, or fear of change keep us from creating effective growth campaigns? Jared discusses how five common fears affect marketing, quoting from recent books by Seth Godin, Jonah Sachs, and Jeff Gourdji, and more. All that, plus human inertia and separ...

Dr. Austin Chiang is the first chief medical social media officer at a major hospital, and he has a vision for merging the worlds of marketing and medicine. When medical professionals use social media correctly, they not only combat bad health information, they add a humanistic lens to medicine that helps consumers see what lies underneath the white coat. All that, plus the most AHSM (awesome) med...

How do staffing challenges affect the patient experience, especially when healthcare professionals want more freedom and flexibility than a full-time job or working 12-hour shifts on a regular basis? Ryan Vet , CEO of boon , discusses the effects of today’s healthcare staffing challenges and how innovation is more than just throwing tech at problems. All that, plus tackling the Gig Economy, unique...

Yesterday’s marketing won’t get you very far, especially in healthcare. Jared and Peter discuss 6 differences between Marketing Forward and Marketing Backward. Marketing is now the team driving the cultural and operational transformations that are relevant to customer experience. All that, plus pterodactyl mosquitoes, vacation plans, and a recipe for destruction. Thanks to  Xpressdocs , ...

Join Jared as he recaps what he heard, learned, and felt at the NESHCO (New England Society for Healthcare Communications) 2019 Conference in Providence, Rhode Island. He shares three keys to pivoting skill sets and becoming more relevant: building business cases that break through with senior leadership, creating content that breaks through the clutter, and knowing how to break through our own in...

Gina Czark , former vice president of content management for Northwell Health, pinpoints how consumers are demanding something beyond the sanitized marketing content that healthcare has given them for decades. We want the real story, and we want it tied to moments that impact us. Gina describes how to create the most relevant content that reaches the right audience by leaning into the real story,...