Healthcare Rap

Will incumbents fix the way that healthcare is marketed and experienced, or will it be new players who play by new rules? Jared and Peter discuss the biggest opportunity and risk for hospitals and health systems as they start to hit the downside of the pandemic curve. All that, plus Jared butchers a Star Wars quote, and hey, will we get baseball this year? Thanks to the brand new Shift. Health Pod...

With many in the industry being furloughed or laid off, Jared shares everything he has ever learned and felt about unexpected job changes. How do you deal with the feeling that your job isn’t “essential enough” as you return to work? Jared keeps it real as he shares about exploring related career fields, creating motivation with bulletin board material, and finally taking the first steps to develo...

We’ve got Lee Aase in ‘da house giving an inside look as the Mayo Clinic plans for every scenario in the early stages of the recovery phase. He shares his recommendations for hospital social media teams as they work through new organizational structures and financial shortfalls, and how to lean on virtual communities. All that, plus the Flava of the Week on developing a taste for disruption. Thank...

James Gardner and Jhaymee Tynan discuss business strategy’s reset and where it goes from here on the 4th and final episode of the Now What? series. Now What? is the on-demand panel discussion series about how healthcare marketing is changing before our eyes, and what to do about it. This was the first series of any kind to address post-pandemic strategies for healthcare marketers. This series is p...

Episode 3 of the on-demand panel discussion series Now What is a digital deep dive featuring guests from some of the most forward-thinking tech organizations – Paul Griffiths from Perficient , Kristi Ebong from Orbita , and Chris Hemphill from SymphonyRM . What have we seen with chatbots, voice, CRM, and the digital healthcare customer experience during the pandemic, and what lessons do we need to...

Episode 2 of the on-demand panel discussion series Now What features Dan Dunlop and Haley Hite sharing starting points for your post-pandemic marketing plan. As difficult as it is to devote any time to non-COVID-19 activities, healthcare marketers must start developing their post-pandemic plan now so they don’t get caught flat-footed. Learn how to use plain language in your content, how to pivot b...

As the present and future of healthcare marketing are changing right before our eyes, how can you thrive? Join a panel discussion with Paul Szablowski and John Marzano on how the COVID-19 pandemic could be a catalyst for healthcare organizations in the long term. Learn how to pivot brand messaging, how to recover from pausing service line campaigns, and how to focus marketing operations to succeed...

Andy Gradel , director of digital marketing for Wolters Kluwer , drops by to discuss the role of web and digital teams during the coronavirus pandemic. How do you know what NOT to include on a coronavirus landing page for your hospital? How do we leverage relationships from conferences while we’re social distancing? All that, plus a brand new LinkedIn group to share COVID-19 resources, and the 411...

The COVID-19 outbreak has only exacerbated the need for more empathy and kindness at work. As you’re on the front lines, you’re getting blasted from all sides with no relief in sight. In this episode, Moshe Engelberg , author of The Amare Wave , discusses how we can uplift business by putting love to work. All that, plus Trader Joe’s culture, and the 411 for healthcare marketers from John Marzano...

Join the celebration as Jared and Peter reveal their top surprises from the first 100 episodes. From the creation of the Posse to brands bringing back humanity, be a part of this memorable episode that has been two years in the making. All that, plus the Flava of the Week about where we’ve been and where we’re going, and the 411 featuring Paul Szablowski. Thanks to Martech. Health , Ultera Digital...

One of Australia’s leading mindset coaches for business, Dr. Ben Carvosso , knows how easy it is to burn out rather than burn bright. And with all of the rapidly changing expectations placed on healthcare marketers, it’s no wonder that it can be easy to feel unfilled in our day-to-day work. Using methods from his bestselling book Life CEO , learn keys to doing your life’s work rather than just doi...

Kathy Divis and Mike Schneider from Greystone.net stop by to discuss what professional education looks like for healthcare marketers in an era when it can be a struggle to keep up with all of the changes. Part of our continual education as healthcare marketers is attending conferences like HCIC , and Kathy and Mike give a super sneak preview of this year’s conference in Los Angeles. All that, plus...

How can healthcare organizations turn fans into customers and customers into fans? David Meerman Scott and his daughter Reiko Scott, co-authors of the new bestseller Fanocracy , drop the science behind igniting the power of communities when they share a passion. All that, plus the lowdown on narrative medicine and the 411 on how to position yourself now that the game board is resetting again. Than...

Get your ears ready as Fernando Angulo , head of communication for SEMRush , brings a rapid-fire roundup of national and international search trends for healthcare. He shares the lowdown on top search queries, how zero click searches affect healthcare organizations, and more based on SEMRush’s recently released research . All that, plus the Flava of the Week about looking at the data you already h...

Jared and Peter give their takes on recent headlines about the definition, promise, and hype surrounding digital health. What problems lie ahead for marketers trying to reach interested clinicians, and how do we avoid adding to the noise? All that, plus the 411 on the pursuit of perfection and the freestyle rap of the month about content marketing. Thanks to Martech. Health , Ultera Digital and th...

Why can’t culture change by just telling people what to do or calling more meetings? Russ Hill , culture consultant with Partners in Leadership , shares the Results Pyramid model of culture change and the way to change the beliefs that drive actions. All that, plus the Flava of the Week about first mover advantages and What’s the 411 with Alan Shoebridge . Thanks to Ultera Digital and the Shift. H...

Chris Bevolo drops by to discuss his new book, The Gospel of Growth . How often are marketers brought to the table for a health system’s business decisions such as mergers and acquisitions? Learn how to get that seat and thrive as a modern healthcare marketer by viewing all of your projects through the lens of growth objectives. All that, plus the Flava of the Week about zero click searches and Wh...

Like your best mixtape, the hits keep coming. First, it’s the Flava of the Week with a challenge to reduce friction. Next, Amanda Henson gives modern tips for modern online reputation management, including the different between managing and listening. Finally, we wrap up with the debut of What’s the 411 featuring some big ideas about hospital websites from Shawn Gross . All that, plus the Rolling...

New rap, new segment, and new hot takes! Strong like a lion, there’s no denying Jared and Peter turn this podcast out with their reactions to recent articles about parasocial relationships , health literacy , and the place for content marketing . All that, plus the debut of the Flava of the Week and the Pod Squad Rap. Thanks to Ultera Digital and the Shift. Health Network for spreading the awesome...

Bring it on, 2020! We are ready for you! To close out an extraordinary year and kick off the new one, guest contributors Shawn Gross , Ahava Leibtag , Michael Roberts , Gina Czark , Kate Gillmer , Lydia King , and Chris Hemphill give their takes on how to shift the way healthcare is marketed, connected, and experienced. All that, plus we celebrate the podcast’s trajectory as it approaches 100 epis...

As the relationship between marketing and patient experience evolves, so does the need to understand the tech that enables it. Ed Bennett shares observations from healthcare marketers he has seen while building and growing the MarTech. Health directory. If you’re feeling overwhelmed about evaluating tech vendors, Ed helps you know where to start. All that, plus the need for useful content from ven...

John Marzano , principal consultant at JAM3 Strategic Marketing and PR , discusses how healthcare brands overcome trust barriers and use their brand equity when planning performance marketing campaigns. It’s too easy for the branding and direct marketing sides to perform in silos, which can create an inconsistent brand and thus, a lack of trust. All that, plus talent vs. tech, and how to win more...

Chris Pace returns to the posse to share how the team at Banner Health is prioritizing convenience for consumers. Spoiler alert: they focus on reducing friction and clicks. Changing any digital user experience is not simple, but strategy starts with having the right people at the table. Register for Chris' webinar on December 17 . Thanks to  Xpressdocs ,  Ultera Digital , and the Shift. Health Net...

It isn’t just a buzz phrase. It’s a paradigm shift. Hospitals want it. Agencies should offer it. There’s pressure to do it right. We’re talking about marketing operations – the people, processes, and technology that enable contemporary marketers to operate on a new scale of success and importance. Paul Szablowski drops the details on what it is and how to approach it right. Thanks to  Xpressd...

Six rock star colleagues take turns sharing what they feel is trending is healthcare marketing based on what they heard at the 23rd Health Care Internet Conference (HCIC) earlier this month. Then Jared dives into the difference between road maps and compasses. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.