Healthcare Rap

Sean Lane , CEO of Olive , is in the house to share his vision for where artifical intelligence is headed and the specific ways that it is accelerating digital transformation in healthcare. In this episode, you’ll learn the “state of the state” in healthcare AI, the potential of automation to free up humans from mundane tasks, and the need for a new class of tech innovators in healthcare. All that...

Manley Feinberg is in the house to preview his upcoming keynote at HCIC@Home and share lessons he has learned climbing some of the world’s most formidable mountain peaks. In this episode, you’ll learn how to deal with the added pressure of working for a healthcare organization, how to rethink relationships during remote work, and how to increase focus when we’re bombarded with tasks. All that, plu...

Digital Marketing Survey results are in, and Ben Dillon is back in the house to share landmark results from an unprecedented year in healthcare marketing. In this episode, you’ll learn how healthcare marketers are feeling now that they are past the initial crisis mode of the pandemic, how leaders are prioritizing the next phase of digital investments, and how to evaluate your organization’s readin...

Kristi Ebong , SVP, Corporate Strategy at Orbita is in the house this week to discuss the innovation that is accelerating in the voice space due to the compressed adoption of conversational content. In this episode, you’ll learn how the market for voice search has evolved, how we’re learning about new opportunities to benefit patients, and the advent of proactive campaign outreach. All that, plus...

Before COVID-19, growth in digital health adoption had stalled. Brian Kalis , managing director at Accenture Health, shares how we can know if the accelerated adoption of virtual health since then can persist. In this episode, you’ll learn key data points from the Accenture 2020 Digital Health Consumer Survey , where traction is happening for innovation, and how clinicians are key to improving dig...

Season 4 focuses on digital innovation that extends beyond marketing, and we start the new season speaking with digital health visionary Jamey Edwards , CEO of Cloudbreak Health . In this episode, you’ll learn how to turn virtual visits into a strategic asset, why we should be thinking about platforms rather than point solutions, and how to focus on reducing friction throughout the entire digital...

Debra Jasper , founder and CEO at Mindset Digital, is in the house to preview her keynote at the upcoming HCIC@Home virtual conference. In this episode, you’ll learn how to stand out by communicating in a virtual world, reaching distracted audiences, and redesigning how you connect with people. All that, plus the Flava of the Week with a look-ahead to season 4. Thanks to HCIC , Geonetric , and the...

This year has brought issues of patient safety and inequities in medicine to the forefront in new ways. Dr. Danielle Ofri , author of When We Do Harm: A Doctor Confronts Medical Error , is in the house to share new ways of addressing medical error. In this episode, you’ll learn why acknowledging medical error is important for hospitals’ future business, how inequities in medicine worsen outcomes,...

Aaron Watkins , senior director of internet strategy at Johns Hopkins Medicine, is in the house to share how his team is using data to build trust with both internal and external audiences. In this episode, you’ll learn how data creates more questions, how to use it to tell stories, and how he’s relying on the digital community to keep up with colleagues while conferences are going virtual. All th...

Is healthcare a right or a privilege, and what is the marketer’s part in the discussion? Dan Pelino , founder of Everyone Matters and bestselling author of Trusted Healers , is in the house this week for an open dialogue about healthcare's part in combating social disparities in access to treatment. In this episode, you’ll hear Dan’s three pillars for healing our healthcare system, how market...

Chris Bevolo is in the house to help us step up and seize the opportunity that COVID-19 has presented healthcare marketers. This appears to be a catalyzing moment to accelerate transformation and use that space to lead the monumental shift from reactive to proactive. In this episode, you’ll learn how to reimagine business models, team structures, and marketing relationships as Chris discusses some...

Carrie Liken , head of industry for healthcare at Yext, is in the house this week to rethink the future and fire off a flurry of ideas for how to accelerate the new healthcare experience. In this episode, you’ll learn how marketers can position themselves to lead the transformations that will matter in the months ahead, how unlikely it is that we’ll ever go back to B.C. (Before COVID), and why we...

Digital health PR consultant Rachel Ford Hutman is in the house this week to inspire us with her story of launching her company in the middle of the pandemic and share how the health tech world looks from her vantage point. In this episode, you’ll learn where top health tech companies are looking for help, how to pitch a non-COVID story to the media, and Rachel’s mindset as she set out on her own....

Retail health expert James Gardner is in the house to give marketers every detail they need to know about Walmart Health. As the retail chain announces expansion to new markets, why are so many still ignoring them, and could their model do more good to address public health disparities in our country? In this episode, you’ll learn why Walmart Health should be taken seriously, what their strategy t...

Bryan Cush , CEO at Tidal Health Group , is in the house this week to discuss how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your digital expertise with your physical, and how Google’s quality rater guidelines apply to health and medical information. All that, plus the Fl...

Today is Part 2 of a special crossover episode with the RadioRev Podcast . Jenn Dellwo and Louise Bruguglio are in the house to discuss the importance of digging beneath the surface to better understand people to whom we’re marketing in our communities, what drives them, and what circumstances affect their behavior. In this episode, you’ll learn common mistakes of not getting enough valid data, ho...

Don Lee 's in the house to go behind the microphone of The HCBiz Show! In this episode, you’ll learn how to create space for innovation, how to explore related career fields that appeal to you, and the unexpected things that Don has learned while building the #HCBiz community for the past 4+ years. All that, plus the Flava of the Week about opportunities to evolve and disrupt the educational aspec...

Theresa Ceniccola from Red Orange Studio is in the house to share lessons her team has learned from designing nonprofit and mission-based websites during the pandemic. In this episode, you’ll learn the importance of telling stories that resonate, how to know when your content is saturating your audience, and where to focus to evoke joy when the world is full of bad news. All that, plus the Flava o...

Ben Dillon from Geonetric is in the house to share how the pandemic has refocused healthcare organizations on what consumers actually want, rather than just their competitors. In this episode, you’ll learn about the need for professional growth, community networking, and benchmarking to better understand our place in the industry. All that, plus the lowdown on this year’s Healthcare Digital Market...

Is it possible to come out of the initial crisis phase of the pandemic feeling like you have done your best work? That’s how Amanda Todorovich felt about the work from her team at Cleveland Clinic as they have rolled with the punches. More importantly, their content strategy has stayed the same. Learn how their team is weathering the storm, living by data, and showing empathy for real people with...

Dan Dunlop and Jared sit down and have an open conversation about systemic racism and health disparities in America. Why aren’t more healthcare leaders clamoring for a future state where we eliminate the causes of these disparities? There has never been a more important time to start talking about it, and better yet, doing something about it. Thanks to Geonetric , gSight , and the brand new Shift....

We don’t want to miss this moment to pause our usual programming and have a meaningful discussion about health disparities, society, and race in medicine. Dr. Wayne Franklin , co-director of the Phoenix Children’s Hospital Heart Center, shares some of his experiences in his own medical career, and his take on the significance of the #WhiteCoatsForBlackLives movement on social media. Join in this i...

The rate of change on top hospital websites is a leading indicator of the challenge for digital teams to keep up. Dave Wieneke , healthcare innovation leader at PK , captures this moment where we are seeing new signs of innovation with web content, voice search, and more. Innovation is accelerating in digital healthcare, and our response will determine our success as we stare down the onset of the...

Drew Diskin , director of marketing technology for Virtua Health, shares insights from the trenches about the day-to-day function of martech teams as they move from the crisis phase to the next phase. Learn how the martech community’s collaborative spirit is helping during rapidly evolving times. All that, plus the Flava of the Week about using content to make people feel seen, and the 411 from Al...

Steve Koch from Cast & Hue is in ‘da house to reveal some brand new research about consumer confidence as quarantine restrictions are starting to be relaxed across the country. After months of telling patients to stay home and not come to a hospital or doctor’s office, how do providers turn that message around without losing all the credibility and trust they just gained? And where can they cr...