Healthcare Rap

Ed Marx , chief digital officer at Tech Mahindra and author of Healthcare Digital Transformation , is in the house to share some provocative thinking about how marketing and culture can either be catalysts for digital change or prevent progress from happening. Healthcare martech stacks are often a glut of point solutions Frankensteined together without a lot of knowledge of the data that flows bet...

Health systems face some stiff competition from Big Tech when trying to hire and retain the talent they need to drive digital transformation. Executive recruiter Kelly Gill is in the house to share some provocative thinking about how to recruit the high quality of talent needed to success in the next stage of digital health, and how to create a culture that retains them. All that, plus the Flava o...

Gina Uppal is in the house to share some provocative thinking about knowledge translation as a catalyst for innovation. It’s one thing to have disruptive ideas of how to do things better. It’s a whole other thing to truly distribute and operationalize those ideas, and that typically comes down to communication. All that, plus the Flava of the Week about half-baked content marketing and kale cake....

The cart has come before the horse for far too long when it comes to marketing data. Jackie Martin is in the house to drop knowledge about overcoming challenges in aligning marketing data around the patient. Along the way, Jared and Zain share some provocative thinking about what to do when the source of truth isn’t true and how to reimagine our data structure for the sake of public health. All th...

You’ve got data about your patients. What are you going to do with it?? Drew Diskin joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence. All tha...

Stop, collaborate, and reimagine! Katie Karatzas , Drake Pusey , and Paul Caldera join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to wi...

An essential skill for healthcare innovators is evaluating what’s possible with new tech. Johnny Rodriguez , Director of Strategic Innovation at Fresh Consulting , is in the house this week to drop some knowledge about how to discover the business value and start prototyping when new consumer tech emerges. Also, in a Healthcare Rap exclusive collaboration, Johnny drops some world-class beatboxing...

Is Voice-First a platform? Or is it a philosophy of how to address digital innovation in clinical and direct-to-consumer healthcare? Dr. Matt Cybulsky , host of the Voice of Healthcare Podcast , is in the house this week to blow your mind as he gives us the lowdown on where he sees Voice-First technology now, and where it’s headed. Along the way, Jared and Zain drop knowledge about how hospitals a...

Steve Wigginton , CEO of Icario , the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the house this week to give the lowdown on how to incentivize consumers to become healthier. There’s plenty of room for innovation, but we also have to make sure there’s a sustainable business model. Along the way, Jared and Zain drop knowledge about t...

There is a third option for implementing digital health solutions, and you’ll want to give it more thought now that the threshold for success is much higher than ever before. Ben Tingey , innovation manager with Atrium Health and host of the A Sherpa’s Guide to Innovation podcast, is in the house this week to give the lowdown on how to choose whether to build, buy, or partner to make those solutio...

Health systems don’t need any more vendors; they need partners. Ed Bennett, founder of the Martech. Health directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on implementing their own solution. All that, plus the F...

Mistrust in the system and misinformation about health keeps people from seeking proper care. So how do we fight it? Dr. Austin Chiang is in the house to give us the lowdown on how health information needs to reach people where they are — and people are on social media. He shares the high points and low points as a well-known TikTok doctor and chief medical social media officer at Jefferson Health...

Awesomeness happens when Innovation and Marketing play well together. Jared and Zain take a tour of the Innovation function in health systems and how it leads to the future by understanding the present. Join them as they drop knowledge about customer insights, prototyping new market ideas, and how to keep digital teams from getting stuck in a myopic world. All that, plus the latest Awesome, and th...

We can’t slow our roll now. It’s time for health systems to take the lead in helping people stay healthier. Jared and Zain go deep on why now is the exact time to move beyond sick care models and start exploring wellness and functional medicine offerings. Join them as they drop knowledge about how to design the healthcare experience in a world where it’s not so clear how long COVID-19 is going to...

Can we deliver healthcare in a way that's good for the patient  and  for business? Jared and Zain go deep on knowing where business value comes from, how marketing can get on the same page, and how service design changes when we don’t accept high cost of care as a constant in the equation. All that, plus the Flava of the Week about what innovative brands do differently, and the 411 from John Marza...

It’s challenging to design effective customer experiences when no one owns the process. Jared and Zain go deep on why digital teams have struggled to adopt service design standards and how to evolve. Join them as they drop knowledge about having a garage full of Ferraris, the three concentric circles of service design, and managing results rather than platforms. All that, plus the Flava of the Wee...

Season 5 kicks off with style as Jared and new co-host Zain Ismail embark on a new quest to discover whether it’s possible at this point in time for healthcare organizations to provide the experiences that consumers demand. In this episode, you’ll hear how culture and organizational structure keep getting in the way, the effect of hierarchical silos, and the benefits of widening our aperture to se...

It’s time for our year-end mixtape, featuring a collection of season 4’s greatest hits from the likes of Jamey Edwards , Kristi Ebong , Sean Lane , Chris Gervais , and Brian Kalis . Check out the classics about where they identify opportunities to innovate along the digital healthcare experience, then enjoy the deep cuts that tell us what they hope we’re celebrating 12 months from now. Don’t forge...

This week’s episode is an encore interview from The Resilience Journey featuring Linda MacCracken from Accenture and the Harvard T.H. Chan School of Public Health. In this episode, you’ll learn that a job is not about a boss. It’s about who will give you the most money to do what you love to do. You’ll enjoy hearing how Linda discovered the way to power her career by her values. And she’ll share w...

This week’s episode is an encore interview from The Resilience Journey featuring Jared’s exclusive interview with Rachel Ford Hutman , who provides senior level communications support for leading pharma, healthcare and digital health companies. In this episode, you’ll learn the importance of confidence, exploring related fields, and swallowing your pride. You’ll hear how Rachel didn’t let the pand...

This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Robin Farmanfarmaian, biotech entrepreneur and professional speaker. In this episode, you’ll learn how Robin was overlooked early in her career despite bringing millions of dollars of revenue through the door. She’ll share how she used thought leadership to gain the...

This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Jess Columbo , one of the country’s leading digital and social media experts. In this episode, you’ll learn the power of curiosity and how it powers Jess in a field that requires being nimble every single day. She’ll share how too much focus on your elevator speech...

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Robert Rose , content marketing strategist extraordinaire. You’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out th...

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Joe Pulizzi , the godfather of content marketing. You’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want...

Chris Gervais , CTO/CSO at Kyruus, is in the house to help us reimagine the process of building a better digital experience for healthcare consumers. In this episode, you’ll hear insights from the recent 2020 ATLAS Conference and Kyruus’ annual patient access journey report , including how digital access is a key to designing a consumer-first experience. All that, plus the Flava of the Week about...